Move4Parkinson’s Website Overview
Contents
Introduction
M4P Website Objectives and Goals
Look and Feel - Home Page & Branding Guidelines
Web Structure - Pages & Descriptions
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Introduction
• The following document contains an outline of the proposed look & feel, and
page structure for the Move4Parkinson’s website
• This is intended as a guide for the AOL team who will build the webpage
• We understand that not all functionality may be possible, this outline is just a
guide on M4P preferences
• M4P also understand that AOL have just one day to complete all work, any
additional work will have to be completed separately by M4P
• Members of the Move4Parkinson’s team will be available on the 15th of
February to go to AOL and provide real-time input and support as the site is
being developed
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M4P Website Objectives and Goals
Objectives
Website Goals
Target Audience
Build awareness &
global reach
Search engine optimisation /
Google Adword keyphrases
Build a database &
community
Gain new members (e-mailing list)
Understand visitors
needs & wants
Deliver more relevant follow-up
communications & greater online
experience
Profile & survey visitors
Main Target
Audience:
•People with
Parkinson’s
•Carer’s, Family
Members & Friends
affected by
Parkinson’s
Communicate value
proposition
Differentiate & answer more of
visitors problems
Deliver relevant content
Build reputation and
trust
Achieve credibility through alliances
and knowledge
Clear Call to Action
Give visitor reason to sign up, return
and engage
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Other Audiences
•Volunteers
•Professionals
•Journalists
•General Public
(Donations)
Look and Feel
Home Page & Branding Guidelines
4
Layout Mockups & Design Ideas
General note:
Introduce more
white space where
possible for clean,
fresh and positive
look and feel / user
experience
See next slide for
questions/commen
ts on headline
features
Reduce number of
tabs to simplify and
introduce drop
down menus in
each case. Tabs
change from white
to orange upon
rollover/selection
4 rotating (?) photos
that speak to the
audiences needs and
wants & point to key
messages (educate,
empower and inspire)
-Links to direct user to
relevant section of
website or provide
information on latest
updates/events
Introduce box
sections to draw
visitors attention to
key areas outside
of main menu
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Headline Features & Ideas
Is it possible to add in
W3C standard?
Where is the best place to
position these icons
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Is it possible to include
links to print, share and
email page visitor is
viewing from site?
Other homepage features
Option: Chat feature that allows members to connect with other members eg. PwP or carers/family
members who wish to share experiences or talk with others in similar situations on a peer-to-peer level
as they would do at an offline event rather than open public forum (similar idea to Facebook chat?)
-Technical difficulty? / Legal / T&C’s considerations? – we don’t feel this is an option we would want
immediately but wondering if it is something that is possible in the future with Wordpress – this is a
‘nice to have’ not a ‘must have’
Drop down menu sub-headings
– automatically gets updated when changes made?
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Brief branding guideline notes
Aim: Maintain brand consistency across all M4P channels of communication (online and
offline )
•M4P Brand Colours
– CMYK Printing Specification
• M4P Purple: CMYK values: 91, 89, 0, 0
• M4P Orange: CMYK values: 2, 46, 92, 0
– Create RGB / HTML equivalent for website and standardise
•M4P Fonts
– Logo Typeface: Couchlover / COUCHLOVER
– Content Typeface: Myriad Pro / Myriad Pro Semi/Bold
•M4P Logo Lockup & Symbol
– Maintain sufficient buffer space around logo
•M4P Tagline/Sublogo
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Note: Couchlover Font and
Logo Lockups available
upon request
Web Structure
Pages & Descriptions
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Web Structure
0.0
Home
1.0
About Us
2.0
Parkinson’s & You
3.0
News & Events
4.0
Get Involved
1.1
Who We Are
2.1
What is Parkinson's
3.1
What’s On
4.1
Join
Move4Parkinsons
1.2
What We Do
2.2
Parkinson’s and You
3.2
World Parkinson’s
Congress 2013
4.2
Volunteers
1.3
Our Services
2.3
5 Elements Guide
3.3
Photos and Videos
4.3
Fundraising
1.4
Why Us
2.4
Resource Centre
3.4
Press Coverage
4.4
Expert Centre
1.5
Our Alliances
2.5
Shared Experiences
1.6
Contact Us
2.6
Blog
1.7
FAQ
4.5
Donate
Pages in red require are those
whose functionality we believe is
non-standard or different to usual
text boxes
About Us
1.0
About Us
1.1
Who We Are
This section provides information on M4P, so that a visitor gets an insight into how we started,
who we are and what we do
Founders story (mags) – list of employees and board members, including photos
1.2
What We Do
Vision/ mission/ work we do (services/ advocacy/ talks etc)
1.3
Our Services
List of current services, yoga, choir, helpline …. Note will need these to link to relevant pages in
‘what’s on’
1.4
Why Us
1.5
Our Alliances
1.6
Contact Us
1.7
FAQ
Why choose M4P – our approach (self management, patient led); our links to other
organisations; our initiatives (pick what works for you)
Explanation of why we work with other organisations, list of other orgs (Michael J Fox,
Parkinson’s Movement, WPC, PAI)
Contact Information
FAQ on M4P and Parkinson’s
Parkinson’s and You
2.0
Parkinson’s and You
This section explains what Parkinson’s is, outlines self management and 5 elements guide , provides links
to additional resources and includes a forum for discussion
2.1
What is Parkinson's
A simple english definition of what Parkinson’s is. Maybe some common myths/ misconceptions
2.2
Parkinson’s and You
An intro piece which explains each person will experience Parkinson’s differently. what self-management
is and the choice each person has in managing their parkinson’s
2.3
5 Elements Guide
Intro to the 5 elements guide – see next slide for sub pages to be added here
2.4
Resource Centre
List of resources, websites articles etc. may wish to sort under ‘general resources;’ and 5 elements
headings. Also other offline supports M4P support, Other Support (e.g. PAI branches, Parkinson’s Nurses)
2.5
Shared Experiences
In the initial stages we should include here testimonials and some stories of people that have Parkinson’s
that have introduced different elements of self management. We can start with ppl from M4P but could
also get stories from people we know in other countries.
In the longer team we might wish to add functionality so ppl can share their own stories. However in the
short term we do not have the resources to moderate this
2.6
Blog
This should contain historic blog listings – would like to be able to tag the blogs under different headings
(e.g. so that ppl can sort by tag). Maybe use 5 elements as tags? Pls note Pascal has done a piece of work
to tag all of our existing blogs which will assist with this
5 Elements Guide
2.3
5 Elements Guide
2.3.1
Medication
Awareness &
Medical Support
2.3.2
Nutrition
2.3.3
Exercise
2.3.4
Emotional WellBeing
2.3.5
Optional
Treatments
News & Events
3.0
News & Events
This includes updates on latest news and M4P programmes – no intro for this tab, just buttons as below
3.1
What’s On
Events listings e.g. choir on 11th April, info on events e.g. update on Christmas concert and how we got
on at gospel rising – Is it possible here to have an interactive calendar which can be sorted by event
type?
3.2
World Parkinson’s
Congress 2013
What, when, why go, how to get there
3.3
Photos and Videos
M4P photos and videos
3.4
Press Coverage
3.6
Press Coverage
Get Involved
4.0
Get Involved
Connect with us to learn more, join in or help out. Whether you’re a PWP, carer, friend or
healthcare worker, we’dlove to hear from you
4.1
Join
Move4Parkinsons
Intro on what it means to join (e.g. on mailing lists). Here we need a way to capture information
and have to be able to access this too
4.2
Volunteers
Info on volunteering opportunities – can we add a ‘Sign me Up’ button ? Where ppl add contact
details and what they are interested in volunteering in?
4.3
Fundraising
Two sections – upcoming events and ways that people can fundraise
4.4
Expert Centre
4.5
Donate
This section is for healthcare professionals and anyone else working in the Parkinson’s field.
Explains who we are , how we currently connect with professionals and ways to get more
information. May also include more technical articles/ evidence
Page where people can donate, plus a/c details. Can ppl sign up to do once off and also monthly
donations?
www.move4parkinsons.com
©Move4Parkinsons
Move4Parkinson’s Foundation Limited is a registered company with limited liability. Company No. 505558. Charity No. 20099
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