Design/Production Briefing
Mandatory information
Client Name:
Task Order & Purchase Order:
(Owner of Project)
Client Contact:
FACE Order Number:
(Briefed by/trafficked through)
(Print Logic Reference)
Project Title:
Date:
(Appropriate clear project name)
Requirements:
(Material and quantities required)
Description:
(Background – What do you want? What is the opportunity/issue the work should address?)
Timings (required by):
(Stage one response – Costing? First thoughts? Delivery?)
Immediate Actions:
(From who took enquiry and next steps)
Specified budget:
2
Objectives/Goals:
(What are we looking to achieve?)
Target Audience:
(Whom are we aiming at?)
Key Messages:
(What needs to be conveyed?)
Key Proposition:
(What is the single most important thing we want them to take from communications?)
Desired Response:
(What do we want people to do/think/act?)
Creative Guidelines:
(Any standards/creative mandatories required etc.)
Attachments ☐
Delivery to:
(J24/other? Contact?)
Other information:
Attachments ☐