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Expenditure
60
Non Expenditure
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50
2.5
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2.0
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1.5
20
1.0
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Non Expenditure
12
3.0
10
2.5
8
2.0
6
1.5
4
1.0
2
0.5
0
0.0
ASDA
Budgen
Co-op
Somerf ield
Iceland
Kwik-Save
M&S
Saf eway
Sainsbury
TESCO
Wait rose
Expendit ure dummies are given by t ot al height of column; non-expendit ure dummies given by height of shaded column.
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0.16
Primary Low Income
Primary M edium income
0.14
Choice Probability
Primary High Income
0.12
Secondary Low Income
Secondary M edium Income
0.1
Secondary High Income
0.08
0.06
0.04
0.02
0
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4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
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Distance (km)
Note: Plotted points are the average distance to, and average choice probability for, the first 20
stores in the choice sets of consumers in the 82 OX postal sectors
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63 Lq
vrph yhuvlrqv ri wkh zrun zh vshflhg wkdw wkh glvwdqfh yduldeoh hqwhuhg yld d orj0
dulwkplf wudqvirupdwlrq1 Wklv jdyh ohvv sodxvleoh pdunhw vkduhv e| udqnvkduhv ghfolqhg
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2H
8000
16100
4400
39230
5500
5000
34023
54108
6600
20195
6452
5000
12000
11113
27199
24119
9628
15100
6320
-
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
-
16.24
15.17
15.17
15.09
9.47
9.15
9.08
9.08
8.57
8.52
8.37
8.34
7.36
6.78
4.59
4.12
3.84
3.71
3.43
3.31
3.04
2.99
2.94
2.92
1.39
0.92
Corner
Co-op
Somerfield
Co-op
TESCO
ASDA
TESCO
Co-op
Iceland
Co-op
Waitrose
Somerfield
TESCO
Sainsbury
Budgen
Somerfield
TESCO
Co-op
Co-op
Budgen
Kwik Save
Sainsbury
Co-op
Budgen
Kwik Save
Sainsbury
Co-op
TESCO
Co-op
Sainsbury
M&S
Firm
Medium Income
Primary Shopping
High Income
Low Income
Medium Income
Secondary Shopping
High Income
0.02
0.00
0.01
0.00
0.02
0.04
0.04
0.01
0.00
0.01
0.02
0.03
0.05
0.04
0.01
0.04
0.08
0.02
0.02
0.01
0.04
0.08
0.02
0.01
0.04
0.08
0.02
0.10
0.03
0.10
0.01
25.59
25.23
25.44
25.24
31.84
33.53
31.78
25.25
31.01
25.23
28.75
25.40
31.98
29.11
24.21
25.39
31.91
25.22
25.27
24.22
27.83
29.05
25.23
24.22
27.83
29.11
25.24
31.79
25.28
29.01
31.52
0.01
0.00
0.00
0.00
0.02
0.04
0.03
0.01
0.00
0.00
0.02
0.01
0.09
0.05
0.00
0.02
0.14
0.01
0.01
0.01
0.02
0.09
0.01
0.01
0.02
0.12
0.01
0.09
0.02
0.12
0.01
38.04
37.22
37.30
37.29
41.99
48.38
41.74
37.33
40.18
37.22
40.62
37.13
42.57
41.43
39.05
37.11
42.28
37.19
37.41
39.11
38.68
41.18
37.22
39.10
38.66
41.44
37.29
41.77
37.43
41.03
38.08
0.01
0.00
0.00
0.00
0.01
0.03
0.03
0.00
0.00
0.00
0.02
0.00
0.10
0.06
0.00
0.01
0.16
0.00
0.00
0.01
0.01
0.12
0.00
0.01
0.01
0.17
0.00
0.07
0.01
0.15
0.01
48.67
44.18
46.68
44.26
51.45
55.79
51.12
44.33
43.36
44.18
53.99
46.46
52.23
52.20
48.25
46.43
51.85
44.13
44.43
48.33
41.56
51.87
44.17
48.31
41.53
52.22
44.26
51.17
44.46
51.66
56.51
0.07
0.01
0.02
0.01
0.02
0.03
0.03
0.01
0.04
0.01
0.03
0.04
0.05
0.01
0.01
0.06
0.08
0.02
0.02
0.01
0.04
0.01
0.02
0.01
0.04
0.01
0.03
0.08
0.03
0.01
0.12
8.38
8.02
8.19
8.05
8.11
8.08
8.00
8.07
8.86
8.02
8.37
8.12
8.36
8.07
7.95
8.11
8.23
8.01
8.10
7.98
8.15
7.96
8.02
7.97
8.15
8.08
8.05
8.01
8.11
7.90
8.24
0.06
0.00
0.01
0.00
0.02
0.03
0.04
0.01
0.04
0.01
0.03
0.03
0.08
0.01
0.01
0.04
0.11
0.02
0.02
0.01
0.03
0.02
0.02
0.01
0.03
0.02
0.02
0.09
0.03
0.02
0.12
9.07
9.02
9.42
9.06
8.61
9.11
8.44
9.09
10.03
9.02
9.52
9.31
9.01
9.12
9.02
9.29
8.81
8.99
9.15
9.06
9.62
8.95
9.01
9.05
9.61
9.13
9.06
8.46
9.16
8.85
9.64
0.05
0.00
0.01
0.00
0.02
0.03
0.04
0.01
0.03
0.01
0.04
0.02
0.09
0.01
0.01
0.03
0.13
0.01
0.02
0.02
0.02
0.01
0.02
0.02
0.02
0.02
0.02
0.10
0.02
0.02
0.18
10.25
10.70
11.03
10.75
9.83
10.14
9.64
10.79
11.46
10.70
10.82
10.91
10.27
10.29
10.97
10.89
10.05
10.67
10.85
11.01
11.29
10.11
10.70
11.00
11.28
10.30
10.75
9.67
10.86
9.99
10.95
Share Expenditure Share Expenditure Share Expenditure Share Expenditure Share Expenditure Share Expenditure
Low Income
Note: Expenditures in £1995 per week; store sizes in 1000 square feet; distances in km.
9200
7350
8
11
3.04
8300
7
6000
34454
6
21090
9600
5
9
12977
4
10
3.00
17094
3
0.84
0.82
2200
13192
2
Distance
1
Size
Rank
Choice Set for OX1 4
Table 6: Choice Probabilities and Conditional Expenditures for Stores in Choice Set for Sector OX1 4
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