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Charge £1 per tyre and pay back the cost of a
Nitrogen generator in less than 3 months!
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WHAT’S INCLUDED IN YOUR
FREE POINT OF SALE PACK
600 x 1800mm
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Staff t-shirts
ABOUT
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By inflating with Nitrogenlonger, which can
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LOSS OF PRESSU
THROUGH PERMERE
ATION
Two of the main
gases found
in
normal air, Oxygen
and Carbon
Dioxide contain
very small
molecules which
enables them
to penetrate
or permeate
rubber
easily. Pure
Nitrogen molecules
are larger and
take much longer
to
penetrate rubber.
Countertop
leaflet dispenser
nitrogen
inflated tyres
Perform better
P
t
bou
e
us a
ask gen tyr
o
nitr lation
f
in
“In the 90-day
static laboratory
test, the inflation
pressure loss
for
new tyres inflated
with Nitrogen
was approxima
tely two-thirds
of
the loss rate
of new tyres
inflated
with air”4
594 x 420mm
posters
OVER INFLAT
ION THROU
GH OXYGEN
REACTIVITY
IN
TEMPERATURESHIGH
Oxygen is a
gas that contains
a lot
of moisture.
Over time this
can
oxidise and
thus degrade
the
inner tyre wall
and also cause
oxidisation
or rust build
up on
the inner tyre
rim. Nitrogen
is a
very dry gas
which means
it
doesn’t oxidise
or react with
materials
it comes into
contact with.
“It is perhaps
a fair assumptio
n to
say that there
would be some
improvement
in tyre durability
if
Nitrogen was
used as the
inflation
“Increased Oxygen
levels in the
tyre’s inflation
gas can increase
the oxidation
of the rubber
materials in
the tyre and
thereby
reduce its durability
even on some
short-term testing”7
THE SCIENCE
THE “FIRE
TRIANGLE”
TYRE DEGRAD
ING THROU
GH
OXIDISATION
Oxygen molecules
found in normal
air, due to its
moisture content,
reacts to the
temperature
build
when a tyre
is in motion.
This
causes the Oxygen
molecules to
become ‘excited’
causing the
tyre to
expand and
wear unevenly.
media”6
“Fire is a chemical
reaction which
needs
three things
to be present
so it can
happen: heat,
fuel, and Oxygen”5
. When a
tyre is in motion
it causes friction
with
the road surface
which causes
HEAT.
Tyres are made
from rubber
which,
when burnt,
represents a
FUEL. Normal
contain 21%
air inflated tyres
OXYGEN.
CHOOSE
NITROGEN AND
GET A FREE GIFT!
**
N2 car air freshene
r
“If one of these
Offer free Nitrogen top-ups for life and keep
R
U
O
Y
E
INFLAT WITH
S
T
I
F
O
R
P
US
X
E
N
E
TH
N
E
G
O
R
NIT
E!
C
I
V
R
E
S
is not present,
the fire cannot
these is taken
start. If one
from a fire it
of
will go out.”5
Nitrogen you
. By inflating
are reducing
with
the OXYGEN
where the potential
content to a
level
for combustion
is almost nil.
“Large tyres
used on off-road
vehicles in the
industry, for
mining
example, use
Nitrogen to
ignition of the
prevent autotyres due to
the high temperatu
res”6
N2 chrome plated
tyre valve caps
** Subject to
customers coming back!
availability
and while stocks
‘Trolley coin’
N2 keyring
last.
210 x 99mm ‘The Science’ leaflet
(shown flat)
E
T
A
V
I
T
...MO
D
R
A
W
E
AND R
STAFF
Offer a Nitrogen sale bonus scheme for your
fitters, the more they sell the more they earn!
NEXUS Nitrogen tyre inflation products are manufactured
and distributed by
Pneumatic Components Limited
Holbrook Rise
Holbrook Industrial Estate
Sheffield S20 3GE
T +44 (0)114 248 2712
F +44 (0)114 247 8342
[email protected]
www.pclairtechnology.com
K10446_nexus profit leaflet 210x99 6pp-aw.indd 1-3
own ”
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“ It won
08/05/2013 12:24
HOW TYRE SERVICE PROVIDERS MAKE MONEY BY
OFFERING A NITROGEN INFLATION SERVICE
PRICING MODELS
Note - when educating your customer about Nitrogen, we
recommend you tell them the per tyre price. Market research
The average tyreshop charge to fill a tyre with Nitrogen today
shows a significantly higher percentage of customers will buy
can vary widely, anywhere from £0.50-£5 per tyre (ATS charge
Nitrogen when told the price is £1.50 per tyre vs £6 total.
£1.50 per tyre).
• FREE leaflets and a countertop dispenser, explaining the
science behind the concept, and how Nitrogen benefits the tyre
As a basic example of the extra revenue that can be made,
think of this:
Average no of tyres changed per day
40
Average no of working days per week
5
Total tyre changes a week
200
No of customers choosing Nitrogen
50% (100 tyres)
Cost per tyre (£1.50)
£150 a week
52 weeks per year
PCL OFFER A COMPREHENSIVE POINT
OF SALE PACK FREE WITH EACH UNIT*
£7,800
Once the (one off) cost of the unit is paid,
profit is all incremental!
WITHOUT NEW TYRE SALE (NITROGEN
CONVERSION) OPTIONS
• Nitrogen conversion for all 4 - £8. This is higher than with a
new tyre sale due to the additional steps required, such as
using a purge-and-fill device, etc.
• Cost per tyre - £2 (don’t forget the spare).
customer, including quotes from referenced studies and reports
from industry professionals (shown overleaf).
• FREE posters promoting the benefits of Nitrogen to the tyre
customers at point of sale (shown overleaf).
• FREE banner to display outside the tyreshop promoting the
service (shown overleaf).
• FREE gifts to give away to encourage sales, including chrome
NEW CUSTOMERS WITH NITROGEN
ALREADY IN THE TYRES
Test the Nitrogen purity. If it’s below 93%, reconvert and charge
full price. If it’s above 93%, top-off at no charge as a customer
plated N2 tyre valve caps, N2 ‘trolley coin’ keyrings and N2 car
air fresheners.
*The free point of sale pack and free giveaway gifts are only delivered with
the unit if requested. All the free gifts are available to purchase as top-up
stock at a reasonable price. Subject to availability and while stocks last.
service and encourage customer retention/new tyre sales.
Average lifespan of internal Oxygen filters 3-6 years depending
on usage and level of pre-filtration. Based on the above example
scenario you could make £23,400 to £46,800 over the lifespan
of the filters.
In addition to this, you could choose to bundle Nitrogen with
other services making the cost per tyre higher. Some tyreshops
CAR DEALERSHIPS
New car sale options
• Pre-charge inventory – £20. Indicate the vehicle has been
installed with a beneficial savings package.
charge less (or nothing) per tyre if you purchase tyres from
Include customer retention to increase value to customer and
them as an added service.
benefit to dealer
However the following are some examples of how you can
generate extra revenue by offering the Nitrogen service:
NEW TYRE SALE OPTIONS
• Increase the price of the tyre and include Nitrogen inflation in
every sale (as standard) but don’t include on the bill.
• Add on to the bill as a flat fee with new tyre sale as standard
– e.g £1.50 each.
• Offer to convert tyres even when not all are being changed.
Charge £2 per tyre (don’t forget the spare) or offer a full
conversion on all four for £6.
K10446_nexus profit leaflet 210x99 6pp-aw.indd 4-6
• Offer as a lifetime Nitrogen top-up or purge service for the life
of the vehicle if customers include Nitrogen inflation with a
new car purchase.
‘Trolley coin’
N2 keyring
REWARD YOUR PEOPLE
N2 car air freshener
Nothing motivates employee’s more than direct compensation
for effort. Incorporate a bonus programme for your fitters to sell
the concept. We recommend £0.50 per tyre or £2 per vehicle
(based on all 4 tyres being converted). You can adjust your price
point if needed to accommodate the bonus.
N2 chrome plated
tyre valve caps
08/05/2013 12:24