Stamp Clubs Bonnie Thurber and Tami White 2 What Is a Stamp Club? 3 Stamp Clubs • Organized group of customers who place regular orders and rotate hostess benefits. • Usually meet once a month. 4 Club Variations • Minimum purchase clubs • Product-based clubs – Marker club – Ribbon club 5 Benefits of a Stamp Club • Consistent sales • Customer loyalty • Keeps customers inspired and stamping 6 Clubs are in addition to workshops for a well-rounded business 7 Things to Consider • Stamp clubs can limit your growth. • Stay active increasing your customer base. – – – – Workshops Classes Craft Fairs Referrals 8 How Does a Stamp Club Work? • Run monthly • 10 people X $15 = $150 (US) • Hostess benefits rotate 9 How Much Should My Club Purchase Be? • Divide the number of people by $150 (US) • For example: – 6 people = 6 months / $150 = $25 monthly purchase 10 When to Start a Club • Workshop group – When the same circle of friends consistently book workshops off of each other. • “I’m not interested in a workshop.” – When a stamper doesn’t want to have a workshop, but does want to stamp. 11 Hybrid Stamp Club 12 Tami’s Hybrid Stamp Club • All members are in one club • Club groups: – Each group consists of 6-12 people – Groups broken up for ordering purposes – Potential for unlimited number of groups 13 Tami’s Hybrid Stamp Club • Free class for members each month • Any member can attend the club class at any club time – Doesn’t matter what club they are in • Members have a choice of nights and times for their convenience 14 Club Class at Home • Saves on travel time • Prep is easier • More profit 15 Accommodating Everyone • Any member in any group can come at any day/time available that month • Each session is one hour • Stagger class times • Add more times later when you grow • Class is optional 16 Club Class Registration • Scheduling program (Eventbrite.com) – Free for free events • Post registration online three weeks before club class. Members sign up for their time slots. 17 Guest Program • Guests are encouraged and may attend for $5. • You may only attend twice as a guest. • Club member receives $10 in free product when her guest joins a club. • A guest doesn’t have to wait until her friend’s club ends; she can join the next club right away. • Mommy and Me $5 per session (no session limit). 18 Class Projects • Three cards • Monthly theme examples: – New catalog (or mini) stamps and products – Technique (background created with ink pad refill) – Product (embossing) 19 August Theme • Theme: new catalog stamp sets and In Colors 20 September Theme • Theme: backgrounds created with ink refills 21 Class Projects • Cards are simple, yet cool. – Not too many layers • Three projects can be completed in an hour or less. • Precut all card stock and ribbon. 22 23 Placing Orders 24 Placing Club Orders • All group/club orders are due on the same day every month – For example, the 10th of each month – Consistent due date is easy to remember – Saves time • All order entry is done at the same time • Orders are received, sorted, and picked up at the same time each month 25 Placing Club Orders • Orders are placed via e-mail or phone before the due date • Each member has a credit/debit card on file – No holding up orders or hunting people down for payment • Easy to keep track of payments 26 Keeping Track • Simple spreadsheet • All groups at a glance • List – Months of each club – Name of each member under her hostess month – Highlight current hostess in each group 27 28 Club Hostess Coaching • Just like workshop hostess coaching – Encourage workshop, catalog/book party, and outside orders with club – This will introduce you to new people and increase the club totals • $10 free product with $100 outside orders 29 Hostess Benefits • Use a base that is the same for all hostesses – Keeps the playing ground fair all year, including Sale-A-Bration – Hostess knows what to expect – Balance smaller groups with larger ones 30
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