Club Class at Home

Stamp Clubs
Bonnie Thurber and Tami White
2
What Is a Stamp Club?
3
Stamp Clubs
• Organized group of customers who place
regular orders and rotate hostess benefits.
• Usually meet once a month.
4
Club Variations
• Minimum purchase clubs
• Product-based clubs
– Marker club
– Ribbon club
5
Benefits of a Stamp Club
• Consistent sales
• Customer loyalty
• Keeps customers inspired and stamping
6
Clubs are in addition to
workshops for a well-rounded
business
7
Things to Consider
• Stamp clubs can limit your growth.
• Stay active increasing your customer base.
–
–
–
–
Workshops
Classes
Craft Fairs
Referrals
8
How Does a Stamp Club
Work?
• Run monthly
• 10 people X $15 = $150 (US)
• Hostess benefits rotate
9
How Much Should My Club
Purchase Be?
• Divide the number of people by $150 (US)
• For example:
– 6 people = 6 months / $150 = $25 monthly purchase
10
When to Start a Club
• Workshop group
– When the same circle of friends consistently
book workshops off of each other.
• “I’m not interested in a workshop.”
– When a stamper doesn’t want to have a
workshop, but does want to stamp.
11
Hybrid Stamp Club
12
Tami’s Hybrid Stamp Club
• All members are in one club
• Club groups:
– Each group consists of 6-12 people
– Groups broken up for ordering purposes
– Potential for unlimited number of groups
13
Tami’s Hybrid Stamp Club
• Free class for members each month
• Any member can attend the club class at
any club time
– Doesn’t matter what club they are in
• Members have a choice of nights and
times for their convenience
14
Club Class at Home
• Saves on travel time
• Prep is easier
• More profit
15
Accommodating Everyone
• Any member in any group can come at
any day/time available that month
• Each session is one hour
• Stagger class times
• Add more times later when you grow
• Class is optional
16
Club Class Registration
• Scheduling program (Eventbrite.com)
– Free for free events
• Post registration online three weeks before
club class. Members sign up for their time
slots.
17
Guest Program
• Guests are encouraged and may attend
for $5.
• You may only attend twice as a guest.
• Club member receives $10 in free product
when her guest joins a club.
• A guest doesn’t have to wait until her
friend’s club ends; she can join the next
club right away.
• Mommy and Me $5 per session (no
session limit).
18
Class Projects
• Three cards
• Monthly theme examples:
– New catalog (or mini) stamps and products
– Technique (background created with ink pad refill)
– Product (embossing)
19
August Theme
• Theme: new catalog stamp sets and In Colors
20
September Theme
• Theme: backgrounds created with ink refills
21
Class Projects
• Cards are simple, yet cool.
– Not too many layers
• Three projects can be completed in an
hour or less.
• Precut all card stock and ribbon.
22
23
Placing Orders
24
Placing Club Orders
• All group/club orders are due on the same
day every month
– For example, the 10th of each month
– Consistent due date is easy to remember
– Saves time
• All order entry is done at the same time
• Orders are received, sorted, and picked up at the
same time each month
25
Placing Club Orders
• Orders are placed via e-mail or phone
before the due date
• Each member has a credit/debit card on
file
– No holding up orders or hunting people down
for payment
• Easy to keep track of payments
26
Keeping Track
• Simple spreadsheet
• All groups at a glance
• List
– Months of each club
– Name of each member under her hostess
month
– Highlight current hostess in each group
27
28
Club Hostess Coaching
• Just like workshop hostess coaching
– Encourage workshop, catalog/book party, and
outside orders with club
– This will introduce you to new people and
increase the club totals
• $10 free product with $100 outside orders
29
Hostess Benefits
• Use a base that is the same for all hostesses
– Keeps the playing ground fair all year, including
Sale-A-Bration
– Hostess knows what to expect
– Balance smaller groups with larger ones
30