Understanding Marketing Management (week 1)

Linear and Non Linear
Equation for Economics
Dr. Ananda Sabil Hussein
Demand and Supply
Deman and Supply
ο‚— 𝑄=𝑓 𝑃
ο‚— Q = quantity
ο‚— P = price
The demand function is the negative
relationship between P and Q which P rises so
Q decreases. The demand equation is:
𝑃 = βˆ’π‘Žπ‘„ + 𝑏
Example
Sketch a graph of demand function
𝑃 = βˆ’2𝑄 + 50
Hence, or otherwise, determine the value of
P when Q = 9
Q when P = 10
Market Equilibrium Analysis
(Related to Taxes and Subsidy)
ο‚— The demand and supply functions of a good are given by
ο‚— 𝑃 = βˆ’2𝑄 + 50
ο‚— 𝑃=
1
𝑄
2
+ 25
ο‚— Where P, Qd and Qs denote the price, quantity
demanded and quantity supplied respectively.
ο‚— Determine the equilibrium price and quantity
ο‚— Determine the effect on the market equilibrium if the
government decides to impose a fixed tax of $5 on each
good.
National Income
Determination
ο‚— 𝐢 = π‘Žπ‘Œ + 𝑏
ο‚— Y= C+S
ο‚— C = consumption
ο‚— Y = Income
ο‚— S = Saving
ο‚— Y = C+I+G
ο‚— The income that households have to spend on
consumer goods is no longer Y but rather Y – T
(income less tax) is called disposable income Yd.
ο‚—
Given that G = 20 ; I = 35
𝐢 = 0.9π‘Œπ‘‘ + 70
𝑇 = 0.2π‘Œ + 25
Calculate the equilibrium level of
national income!
ο‚— The simplest non linear function is known as a
quadratic and takes the form
ο‚— 𝑓 π‘₯ = π‘Žπ‘₯ 2 + 𝑏π‘₯ + 𝑐
ο‚— Given the supply and demand functions
ο‚— 𝑃 = 𝑄𝑠2 + 14𝑄𝑠 + 22
ο‚— 𝑃 = βˆ’π‘„π·2 βˆ’ 10𝑄𝐷 + 150
ο‚— Calculate the equilibrium price and quantity.
ο‚— Total cost function, TC, relates to the production
costs to the level of output, Q. Total cost consist of
two types elements, fixed cost and variable cost.
ο‚— TC = FC + (VC) Q.
ο‚— The profit function is denoted by the Greek letter Ο€
and is defined to be the difference between total
revenue, TR, and total cost, TC.
ο‚—
Ξ  = TR – TC
ο‚— If fixed costs are 4, variable costs per unit are 1 and
the demand function is
ο‚— 𝑃 = 10 βˆ’ 2𝑄
ο‚— Obtain an expression for Ο€ in terms of Q.
ο‚— For what values of Q does the firm break even?
ο‚— What is the maximum profit?
Solution:
We begin by obtaining expressions for the
Total Cost and Total Revenue.
𝑇𝐢 = 𝐹𝐢 + 𝑉𝐢 𝑄 = 4 + 𝑄
𝑇𝑅 = 𝑃 × π‘„ = 10 βˆ’ 2𝑄 𝑄 = 10𝑄 βˆ’ 2𝑄 2
Hence the profit is given by
πœ‹ = 𝑇𝑅 βˆ’ 𝑇𝐢 = 10𝑄 βˆ’ 2𝑄 2 βˆ’ 4 + 𝑄
πœ‹ = βˆ’2𝑄 2 + 11𝑄 βˆ’ 4
Break even point is illustrated
TR = TC
10𝑄 βˆ’ 2𝑄2 = 4 + 𝑄
9𝑄 βˆ’ 4 βˆ’ 2𝑄2 = 0
2𝑄2 βˆ’ 9𝑄 + 4 = 0
2𝑄 βˆ’ 1 𝑄 βˆ’ 4 = 0
1
𝑄1 =
2
𝑄2 = 4
The number of quantity is even point. Therefore
break even point is happening in the 4 unit of
quantity.
The basic rules of maximum profit is MR = MC
𝑀𝑅 = 𝑇𝑅′ = 10 βˆ’ 4𝑄
𝑀𝐢 = 𝑇𝐢 β€² = 1
10 βˆ’ 4𝑄 = 1
9
𝑄 = = 2.25
4
2
πœ‹ = βˆ’2 2.25 + 9 2.25 βˆ’ 4 = 6.125
Practice
ο‚— Given the quadratic supply and demand functions
ο‚— 𝑃 = 𝑄2 + 2𝑄 + 12
ο‚— 𝑃 = βˆ’π‘„2 βˆ’ 4𝑄 + 68
ο‚— Determine the equilibrium price and quantity