Saturday, 29 July 2017
EMITA going forward
Donald van der Merwe
Intevexis
Delivering growth, improvement, & influence for our members
Agenda
 Objectives
 Aims & Objectives for EMITA
 Value Proposition
 Stages of Growth
 Outline Business Plan
 Organisational Framework
 Starting the process
 Summary
 Questions
Delivering growth, improvement, & influence for our members
Objectives
To review what we said we wanted from an IT association
and what the long-term vision is for EMITA
To explain how we go about this, what needs to happen,
and when it needs to happen
…and start the process
Delivering growth, improvement, & influence for our members
Aims & Objectives for EMITA
 Generate business and improve standards for our members
 Build a strong “value proposition” for our members
 Be recognised as the primary representative organisation for IT
businesses across the region
Delivering growth, improvement, & influence for our members
Value Proposition

Feedback Summarised…
 A referral network with access to wider audience of contacts and companies
 Review of members activities and collaboration opportunities
GROWTH
 Develop new business – new prospects, leads, and opportunities
 Heads up on new technology, innovations, & products - developing new markets
 Education, training, and standardising on best practice
IMPROVEMENT
 Evaluation, rating, quality improvement, and accreditation
 Business support on key issues such as accountancy, legal aspects.
INFLUENCE
 Lobbying other agencies – a collective voice for IT in the East Midlands.
 Extending spheres of influence & promoting a positive image
Delivering growth, improvement, & influence for our members
Value Proposition

Feedback Summarised…
GROWTH
DELIVERING
IMPROVEMENT
FOR OUR MEMBERS
INFLUENCE
Delivering growth, improvement, & influence for our members
Stages of Growth
 Creating the need for the organisation
 Short-term: next 3-6 months
 Establishing the organisation
 Short-term: next 3-6 months
 Developing the organisation
 Medium-term: next 6-12 months
 Growing the organisation
 Long-term: next 9-18 months
 Ongoing development & growth
 Long-term: ongoing and beyond months 12-18
Delivering growth, improvement, & influence for our members
Stages of Growth
 Creating the need for the organisation
 Short-term: next 3-6 months
 Overview: Activities include organising and promoting events and
promoting the East Midlands IT Association itself.
 Key Objective: establish & prove the model to raise required funding
 Measures: by number of enquiries & attendees to events; and by the
referrals & successful networking of attendees
Delivering growth, improvement, & influence for our members
Stages of Growth
 Establishing the organisation
 Short-term: next 3-6 months
 Overview: Activities include formally establishing the association and its
framework; organisational structures, responsibilities; and business plan
 Key Objective: establish required committees to begin implementing
agreed plans
 Measures: by number of members joining; and successful appointment
of committee members
Delivering growth, improvement, & influence for our members
Outline Business Plan

General


Value Proposition


Board Member Roles
Member communication and recruitment
Marketing


Programmes, events, & training
Member Development


Key benefits of membership, partners, sponsors, & other spheres of influence
Programme Development


Introduction, Aims & Objectives, Strategy, & Direction
Marketing, Communications, PR, Website, & Portal
Finance & Administration

Budgets, Funding, & Fee’s
Delivering growth, improvement, & influence for our members
Organisational Framework
 Memorandum & Articles of Association
 The constitution that outlines the activities of the organisation, the way it
is managed, conducts meetings, etc.
 Executive Board
 The affairs of the organisation shall be directed by the executive board
of which there will be at least 5 members, (each responsible for a key
area of the organisation) and a Chairman (external)
 Committees and Panels
 The Executive Board may establish and maintain committees, subcommittees, project groups, and panels as necessary to fulfil matters
delegated to them (including regional or special interest)
Delivering growth, improvement, & influence for our members
Starting the Process
 Developing business leads & opportunities for members
 activities for developing, promoting, & generation of leads
 Handling business leads & enquiries
 internal framework, policies, & procedures of leads
 Value proposition
 prioritising the feedback and activities the board should focus on
 Membership
 benefits, recruitment, & advertising strategies
 Stages of growth
 what are the key activities that should be focused on
Delivering growth, improvement, & influence for our members
Summary
 Growth - network, collaboration opportunities, new business & new markets
 Improvement - education, training, quality, accreditation, & support
 Influence - lobbying, spheres of influence, & positive image
 Stage of Growth - defining the overall context
[crawl, walk, run]
 Outline Business Plan - focus on establishing the organisation
 Organisational Framework – roles, responsibilities, & people
 …and starting the process - have you chosen your workshop ?
Delivering growth, improvement, & influence for our members
Questions
Thank You
Donald van der Merwe
Intevexis
Delivering growth, improvement, & influence for our members
Workshops
 Developing business leads & opportunities for members
 activities for developing, promoting, & generation of leads
 Handling business leads & enquiries
 internal framework, policies, & procedures of leads
 Value proposition
 prioritising the feedback and activities the board should focus on
 Membership
 benefits, recruitment, & advertising strategies
 Stages of growth
 what stages and activities should be focused on (or provide feedback)
Delivering growth, improvement, & influence for our members