Inception Report
“Developed Market Oriented Export Promotion
Strategy/ Marketing Strategy (D)”
Country :
Name :
Organization:
Your Email Address:
Facebook Account’s Name:
My Organization
1. Name of my organization
2. Type of organization
(Government/private/others)
3. Department/section and your present post
4. My organization chart
My Duties (Current job/role)
(1)
(2)
(3)
Situation Analysis of local good (1)
Name of local good (1) Mulanje Honey
Photos of the local good (1)
• Their comparative advantages/strengths , unique
specification and features of the products
• Potential exporters’ profile
such as business type, main products, number of
employees, target market, sales volume, export
percentage and/or export experiences, Other details,
such as, Material, Style, Type, Shape, Item Size,
Techniques, Category (suit for ) , Place of Origin,
Certifications
• Product Price, Minimum Order of Quantity, Supply
Ability/Season, Payment Term, Packaging, Delivery
details (shipping time, method, etc.)
• Production area, Name of the city: Mulanje
• Currently recognized competitors
• Potential market (Name of city, or target customer)
• Challenges in terms of branding/marketing issues
• Current promotional tools such as leaflet, website,
photos, etc.
• Reasons for selecting the products to
export and/or export promotion
Map of the local areas of the local products for export
* Please explain about (1) the manufacturing/producing areas and (2)logistics for export (Indicate the location of the international airport,
or an international port for shipping, or inland transportation including road access situation and cross border transaction. Please also
describe the major destination from the international airport/port/road as shown in the below sample map.
(2) Distribution Channel for export
International Airport: Blantyre
Major destination by Air:
Adiss Ababa (Ethiopia)
Johannesburg (South America)
Lusaka (Zambia)
Major destination by ship:
No port available.
Distribution/transport
from Mulange to Blantyre, one hour by road transportation
by transporters. A good road condition.
(1)Local products producing area
Mulange Honey
3 honey producer’s
cooperatives (2000 honey producers in total )
Situation Analysis of local good (2)
Name of local good (2)
Photos of the local good (2)
• Their comparative advantages/strengths , unique
specification and features of the products
• Potential exporters’ profile
such as business type, main products, number of
employees, target market, sales volume, export
percentage and/or export experiences, Other details,
such as, Material, Style, Type, Shape, Item Size,
Techniques, Category (suit for ) , Place of Origin,
Certifications
• Product Price, Minimum Order of Quantity, Supply
Ability/Season, Payment Term, Packaging, Delivery
details (shipping time, method, etc.)
• Production area, Name of the city: Mulanje
• Currently recognized competitors
• Potential market (Name of city, or target customer)
• Challenges in terms of branding/marketing issues
• Current promotional tools such as leaflet, website,
photos, etc.
• Reasons for selecting the products to
export and/or export promotion
Map of the local product (2) for export
* Please explain about (1) the manufacturing/producing areas and (2)logistics for export (Indicate the location of the international airport,
or an international port for shipping, or inland transportation including road access situation and cross border transaction. Please also
describe the major destination from the international airport/port/road as shown in the below sample map.
(2) Distribution Channel for export
International Airport:
Major destination by Air:
Major destination by ship:
No port available.
Distribution/transport
(1)Local products producing area
Mulange Honey
You can add “Situation Analysis of local good
(3)” if you wish.
Strength on your export promotion of
the local products
(1)
(2)
(3)
Challenges on the issues of export
promotion of the local products
(1)
(2)
(3)
Your expectation for the training and expected
effect after this training
-what I want to learn in this course
_ how I can utilize the knowledge after the training
Your expectation for the training
-what I want to learn in this course






Expected effect after the training
-How I can utilized the knowledge after
the training






Others (If any)
• Additional materials (e.g. project plan, reports, statistic data) related
to the topics specified in this training course. (if any).