Helen Coldicott
Coldicott Freelance Training
Director
How to promote your lottery
through Social Media
Heads up
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Types of Charity Social Media Supporter
Facebook ideas
Twitter ideas
How to make this work for you…
We love to talk
Hear the latest news
& gossip
Self identity
Likes & Dislikes
Media
as in various types and formats
Audience
Varies depending on which channel
10 Million
41 Million
How many people use
them in the UK?
200,000
10 Million
2nd largest
search engine
Percentage of nonprofits
on social networks
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
How does this
relate to charities?
In 2013 36 Million (75%)
adults in UK will access
the internet everyday
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
24 Million Britons log onto
Facebook everyday
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
30% of charity supporters
are inspired by
social media
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
6 Types of Digital Donor
Comfortable families Marie – 31%
Single young starter Neil – 18%
Wealthy professional Jacqueline 15%
Affluent oldie Margaret -13%
Family Man Clive - 8%
Squeezed families Rachel – 8%
Facebook Ideas
Why do people play
lottery games?
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Excitement
Wealth
Equal chance of winning
Give something back
Accessibility
Convenience
Excitement
Share photo’s of people winning
Wealth
Share photo’s of people winning
Write your own Lottery Blog
CSR - Encourage local businesses
Ask questions…
Remind people…
Short & Sweet…
Story telling & doing your bit…
What could they win?
Promote your lottery on your banner
Emoticons…
http://www.bitrebels.com/social/facebook-science-engagement-infographic/
Best day to post?
Exercise:
How will you engage
your Facebook audience?
Try to list as many different ideas
for engaging your audience on Facebook.
10 minutes to think of as many as possible.
Twitter Ideas
http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook
Accessible
Make it easy to enter…
Giving something back
Reasons to enter…
Giving something back
Create an image to promote
Ask someone famous
to announce the winner
How does their money help?
Exercise:
How will you engage
your Twitter audience?
Try to list as many different ideas
for engaging your audience on Twitter.
10 minutes to think of as many as possible.
Non profits attribute
their social media success to:
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
Follow
@helencoldicott
for free social media advice…
www.coldicottfreelancetraining.com