SELF-PRESENTATION
IN THE VIRTUAL WORLD
OF
By Chelsea Trotta
Self-presentation
“The process by which people convey to
others that they are a certain kind of person or
possess certain characteristics” (Leary 1996:
17)
Managing the impressions that we make on
other people
Consciously or unconsciously
In an online setting one can “inspect, edit and
revise” before available to others
Main Points
Self presentation tactics
Motivation
Effects of challenging
situations
Feedback
Self-presentational Tactics
1. Self-descriptions
2. Attitude statements
3. Non-verbal behaviors
4. Social Associations
Self Descriptions
How you present yourself using words
Attitude Statements
Statements about their values
Non-verbal Behaviors
Emotional expressions, physical
appearance, and
gestures/movement
Social Associations
Do not emphasize their own personal
attributes. Instead they publicizes their
connects with sports teams, celebrities, or
political parties
Motivations
Sex : Sex appeal, wanting to attract the
opposite sex by portraying yourself as
“experienced”
Motivations
Age : Always wanting to display ourselves as
older than we actually are
Motivations
Personality : Exaggeration, fakeness, attention
seeking. More time to think of what to say than
in face-to-face conversations
Motivations
Attractiveness : Edited/photo-shopped photos,
tagging/hiding pictures from timeline, self
pics/mirror shots
Effects of Challenging
Situations
Embarrassment
Feedback
Thank You!