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Book Information
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Author : Eric Enge
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Pages : 994 pages
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Publisher : O Reilly Media 2015-09-05
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Language : English
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ISBN-10 : 1491948965
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ISBN-13 : 9781491948965
Book Description
Three acknowledged experts in search engine
optimization share guidelines and innovative
techniques that will help you plan and execute a
comprehensive SEO strategy. Complete with an
array of effective tactics from basic to
advanced, this third edition prepares digital
marketers for 2016 with updates on SEO tools
and new search engine optimization methods
that have reshaped the SEO landscapeNovices
will receive a thorough SEO education, while
experienced SEO practitioners get an extensive
reference to support ongoing
engagements.Comprehend SEO’s many
intricacies and complexitiesExplore the
underlying theory and inner workings of search
enginesUnderstand the role of social media,
user data, and linksDiscover tools to track
results and measure successExamine the effects
of Google’s Panda and Penguin
algorithmsConsider opportunities in mobile,
local, and vertical SEOBuild a competent SEO
team with defined rolesGlimpse the future of
search and the SEO industryVisit the book
website