Jazmin Harb
Management Seminar
10/22/12
Stratsim Letter to Sharehold
Firm B
Dear Shareholders,
2012 was a tough year; we lost a lot of our market share and our
stock price decreased by almost half the price. Our teams have been
thinking in a several ways to bump up our products and provide the best
quality, safeness, styling and interior for our vehicles.
Our Marketing Research team have found out about the new
customer needs, the enterprisers. Firm B is pleased to share our new
strategies to get our market share back and even get more of it. We are
going to create new concept to approach the demand for this new
customers, they see their vehicle as an extension of their business and
personal aspiration. Their vehicles may be company or private owned. A
vehicle class that may be of particular interest to them includes
Luxury/Sports (Firm’s B product), utility and other high-end vehicles. Firm
be is going to target them by advertising our great quality, styling and
interior.
The Marketing Research team made a test to see how this would
help the company and if it is a good product to launch, and the result are
overwhelming 80% are more likely to buy the product if the price range
between $34,000 to $ 35,000. As you know, the Marketing world have a
theory, which says that you should only conceder to launch a product
who has at least 70% of acceptance, otherwise it more possibilities to be
a failure. The base cost of this product will be $ 31,334. This concept will
be an AEV car with a size of 50 with a horsepower engine of 180. Its
attributes are for: Interior 8/9, Style 10/10,Safety 7/8, Quality 8/9.
We are also going to spend more money to advertise our current
vehicles and upgrade each of them. I am proud to say that the three of
our vehicles are at the same level in terms of quality, styling, safeness
and quality with our competitors.
Buzzy is on the top of the Luxury
vehicle list.
Firm B wants to build a new Developing Center, so we could be
able to upgrade all of our vehicles constantly and come up with new
concepts for future new costumers. Thus, increase our market share as
well as our stock price.
We understand the challenges of a smaller world and believe that
our strong market positions and our ability to understand and respond to
customer
needs
make
Firm
B
unique
and
provide
strong
competitive advantages. We also understand that customer requirements
and expectations grow higher over time, and that we must continuously
improve in order to stay in step.
Jazmin Harb
President and Chief Executive Officer
Jazmin Harb
Vice President and Chief Operating Officer
EXHIBITS
1.1 Performance Summary
2.1 Competition Products.
3.1 Market Share
4.1 Internal Marketing
5.1 Economic Growth