Value Proposition
Value Proposition of Cubparking.com can be based on the benefits, costs, and value
that the business promises to the customers and their reaction from the experience.
Since Wrigley Field does not have a designated parking structure for their baseball
fans, visitors are on their own to find adequate parking in the area. This website puts
parking places in one location based on the available home game days. In the case of
this business, Cubparking.com promises to their customers that they will provide a
place for local locations to advertise parking spots for Cubs Games in an organized
manner that allows for an easier and controlled purchasing flow. Referencing Value =
Benefits – Cost. The benefit of the business is for customers to find a parking spot in
the area all in one place depending on the date. The cost projection of the business is
vowed to stay as low as possible and this is to best compete with other rival websites.
By having the process be as simple as possible and customers getting their desired
product than they will most definitely return for more service. Both benefits and cost
cater to the customer best as possible to provide a better value over other similar
competing web services.
E-Commerce Value Chain
•
How does site your plan to market and advertise in order to attract consumer interest?
(Attract)
The site plans to market and advertise by word of mouth and cross promoting among
websites that are advertising to visitors of the Wrigleyville Area. A huge draw to the area
during regular season is the baseball games when fans are looking for a place to park their
cars for games they usually turn to the Internet for information. Thus we can market our
website services on the web or maybe also have flyers at local establishments in the
Wrigleyville area. Also, there is a special tab that will allow people in the area to sign up their
parking spot to anyone that is interested in opening it for game day activities. Then from
there Cubparking.com will manage the parking spot through their website.
•
How does your site attract different types of customers such as impulsive, patient and
analytical buyers? (Attract)
The website attracts all types of customers because it caters to each of their specific
shopping needs. Impulsive buyers have all of their options for spots listed and make it easy
for them to decide on a parking spot in the matter of a few minutes or so. Patient buyers may
compare prices within the website and also a few competitive websites that have parking
space prices around similar price ranges. Analytical buyers will most likely visit most of the
sites that offer the same services and read the descriptions of each of the websites and what
they have to offer. No matter what type of buyer is approaching the website they will be
redirected because the prices of the parking spots are guaranteed to be competitive.
E-Commerce Value Chain
•
What types of tools and features does the site provide to enhance customer
experience? (Interact)
The website has an established navigation bar that allows customers to easily find
what they are looking for. The welcome home screen also has an informative
pictured diagram about how to properly purchase parking spots. From the looks of
it, it is as easy as 1-2-3. The tabs at the top on the navigation bar clearly specify
what actions they will bring you to do. By keeping the experience simple it will
bring all level customers to the website with the possibility of returning in the
future. The website has the potential for a high returning factor.
•
How does the site process order placement and payment? (Act)
The website processes order placement and payment through a tab that allows a
customer to sign in with their information or establish an account if they are new
to the site. From there they can look for a parking spot and process the order.
Then after this the customer must input their payment information and it will be
billed to their account accordingly. After the payment information has been linked
to the customer than the information for the parking spot is tagged onto the
customer account so they can visit in the future closer to the time and day of the
game and look at directions for that specific parking spot.
E-Commerce Value Chain
•
How does the site handle delivery, shipping and returns? (Act)
As far as delivery, the spots are reserved within the website and the information
for directions to the parking spots are given to the customer. There is no need for
shipping as the information is given electronically and nothing physically needs to
be sent to the purchaser. Returns are only given in the event on a cancellation. I
believe the spot purchased for the game that is postponed or moved stays linked
with the spot purchased. If it is out of control of Cubparking.com then they will
accommodate, but if the customer does not show up for their parking spot then
no additional returns or fees will be returned. Contact information is provided if
there are any questions.
•
How does the site maintain customer service and support? (React)
The site maintains customer service and support by having the contact information
for any questions on the website. Also if anyone visiting the site needs tickets to a
game, there is contact information and phone number to get in touch with
someone that will lead you in the right direction. The fact that the website is
owned and managed by the same people who operate it leave a better chance for
the reliability and customer services for any issues that happen.
Design
Information Architecture
Design
Navigation Layout
Our site uses two vertical navigational bars. The one used at the top includes links to the
functional parts of the site. The bottom navigation bar provide links to the informational pages
within our site.
Page Layout
The layout for our site is similar on all pages. Our
header includes a navigation bar on the right and
our logo on the left. The body of the page
includes in the left column a link to login/register,
the calendar tool to select a date that a user
would like to reserve a parking space, and the
facebook widget. In the right column, which is
much wider than the left, the information for each
page is presented. At the bottom of the site is the
footer and it contains the copyright information
and there is an additional navigation bar that
provides you with links to the informational
portion of the site.
Design
•
Content for Each Page
Home Page – This page will provide the information for reserving a parking space and additional
information about the site.
•
Reserve A Spot Page – This page will contain the information a consumer would need so that they can
login into the site and purchase a parking spot reservation.
•
•
Sign Up My Spot Page – This page will allow for a seller to sign up and rent out their parking space.
Need Tickets Page – Will allow for a consumer to find out how they can purchase tickets for a cub’s
game.
•
Contact Us Page - This page will allow for anyone who needed additional information about reserving a
parking space or selling the reservation of their parking space to contact cubparking.com.
•
•
About Us Page – This page gives information about the company.
FAQ Page – This page lists some frequently asked questions, so that if a person wants to know additional
information, they can check this page before submitting an email.
•
Cubparking.com and CPS Page – It shows how cubparking.com is donating a percentage of its
proceeds to the Chicago Public School System.
•
Login Page – It allows a consumer to log into the cubparking.com system and reserve their parking spot
or update their profile. If they do not have a login it allows them to register for a user name and
password.
•
Privacy Policy – Gives additional information about the privacy of the site.
Design
Detail Design Requirements
•
•
•
Cubparking.com user interface
uses the standard resolution
size of 1024 * 768. This allow
the user not to have any
problems with viewing the site.
With our mobile site it is
consistent with our web site.
We have chosen to go with a
320 * 480 because it is standard
for a lot of phones.
Our site has a basic look that is
consistent throughout every
page. The logo appears on
every page so that we can make
sure that we are well branded.
The color scheme for the site is
blue.
Design
Database Structure
An SQL database is used to store customer information, payment information, parking spaces, and
transactions. The ERD Model is below…
Design
Data Definition Tables
CREATE TABLE User (
UserID INTEGER PRIMARY KEY,
firstName CHAR(25),
lastName CHAR(35),
streetAddress CHAR(50),
city CHAR(25),
state CHAR(15),
zipcode INTEGER (10),
phoneNumber INTEGER (10),
emailAddress CHAR(25),
);
CREATE TABLE User_Transactions (
transactionID INTEGER PRIMARY KEY,
UserID INTEGER PRIMARY KEY,
PaymentID INTEGER PRIMARY KEY,
transactionDate CHAR(35),
transactionTime CHAR(25),
transactionPrice(50),
transactionLocation(25),
);
CREATE TABLE Payment_Info (
UserID INTEGER PRIMARY KEY,
PaymentID INTEGER PRIMARY KEY,
paymentType CHAR(10),
paymentNumber CHAR(10),
paymentExpiration CHAR(10),
paymentCVV CHAR(10),
);
CREATE TABLE Parking_Spaces (
spaceID INTEGER PRIMARY KEY,
ownerName CHAR(25),
spaceLocation CHAR(50),
spaceDate CHAR(10),
spaceTime CHAR(10),
spacePrice CHAR(10),
);
Design
Site Interaction with the Database
•
Registration - Once a user registers with the site the database will hold the
information that is provided. Also a user or administrator will be able to modify
the information.
•
Login – Once a user login to the site they will be able to modify their profile and
make a purchase. The database will validate their login and maintain their
transactions.
•
Parking Space Reservation – Registered users will be able to purchase a parking
reservation. The database will keep account of what is available and what is not.
•
Design
Validation Process
For our forms we chose to use server-side validation.
We use a Perl Script CGI that allows a user to submit
their information and if the user put is invalid an error
message box will appear to let them know that they
need to resubmit their invalid input.
An example of this code is presented below…
#!/usr/local/bin/perl
$error = "";
if ($in{'dd'} eq "")
{
$error += "<p>Please select from the drop down
box.</p>";
}
if ($in{'words'} eq "")
{
$error += "<p>Please include some words in the text
box.</p>";
}
# ... continue validating all fields
if ($error)
{
print "Content-type: text/html \n\n";
print "<html><head><title>Error</title>";
print "</head><body>";
print "<h2>An Error Has Occurred</h2>";
print $error ;
print "Please go back and correct these errors.";
print "</body></html>";
} else {
# Go on with the CGI ...
}
Thank You
This concludes the power point portion of our presentation.
The Contributions that were made by our team are as follows:
Michael Baez: Value Proposition and E-Commerce Value Chain
Nick Napoli: Usability Demo Web and Mobile Site
Zakiyyah Claybron: Design, Power Point Presentation, Class Web Site
If you have any questions, please feel free to do so at this time.