Full Episodes Available at TBS.COM
Original Series
Acquired Series
Note: Full episodes of The Office and My Name is Earl start in
September 2009
The tbs.com user: Personally and Culturally Connected
Loves all things pop-culture…
Likes to dine out
(112,
55%)
Wine tasting
(186
Index)
Entertaining at home
(151
Index)
TBS
USER:
• Median Age: 32
• Average Household Income: $63K
• Not married: 45%
• 82% attended some college to post
grad
• African-American: 214 Index
Restaurant
bars provide
(164
Likes
hanging
out frequent
with family and
advice
Index)
friends…
Ent. Magazine Weeklies
(189 Index)
Purchase movies/DVDs
(176 Index)
Premium Movie Networks
(173 Index)
Watch TV clip online yesterday
(556 Index)
Loves travel & culture…
Spa Vacation
(280 Index)
Museum/ gallery
(145 Index)
Vacation packages – med spend
(231 Index)
Gourmet Cooking
(153 Index)
“I visit TBS.com two or
more times a week”
(49%
)
“I go to TBS.com for
exclusive original content”
(43%
)
“I go online to watch
episodes I missed of my
favorite show”
(84%
)
Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online @Plan. Period: Winter
2008/2009. Read as: Visitors to TBS.com during the past 30 days have an Index of 112 vs. the Adult 18+ active
online population when it comes to dining out.
TBS.com Reaches The Adult 18-49 Audience
Audience Metrics
(June 2009)
=
 800K UNIQUE VISITORS
 16.4 MILLION PAGE VIEWS
 5.6 MILLION VIDEO PLAYS
Demographic
Comp (%) /
Index
Male / Female
42% / 58%
Benefits of TBS…
►
Unique Audience: Over 60% of the
tbs.com users are Adults 18-49
►
Interactivity: Driven by new on-air
original series such as Tyler Perry’s
House of Payne, My Boys and the Bill
Engvall Show, tbs.com delivered over
5 million video plays in June
►
Premium Content: tbs.com delivers
a variety of quality content with fulllength episodes, clips, online
games/quizzes, widgets, and
downloads
Adults 18-49
61% / 117 Index
Adults 25-54
Female 18-34
63% / 118 Index
15% / 124 Index
Female 18-49
39% / 141 Index
Female 25-54
39% / 136 Index
Profile Points
Online Dating Service (last 30
days)
10% / 276 Index
Household Products - Food &
Beverages (provide frequent
advice)
21% / 237 Index
Household Products – Non-Food
12% / 243 Index
Source: Turner Sports & Entertainment Digital Research based on Nielsen//NetRatings NetView Home & Work Panel (Unique Audience & Demo) : @Plan (Profile Points): Omniture (Page Views,
Video Plays) data.
Period: June 2009 (NetView & Omniture), Summer 2009 (@Plan).
Full Episodes Available at TNT.TV
Original Series
Acquired Series
TNT.tv: Highly Interactive Destination
=
Monthly Audience
Metrics
(July 2009)
 1.5 MILLION UNIQUE VISITORS
 20.6 MILLION PAGE VIEWS
 7.8 MILLION VIDEO PLAYS
REACHING ADULTS AND WOMEN
ONLINE…
•
Unique Audience: Unique Users
(UUs) have increased +26% year
over year!
•
Engagement & Interaction: TNT.tv
has generated over 52 million video
plays in the last 12 months.
•
Interactivity: Widgets, downloads
and social networking features
enables users to interact with shows
beyond the episodes
Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques); Omniture
(PVs, Vide Plays). Period: July 2009 (NetView, Omniture), August 2008 – July 2009 (full-year video plays).
The TNT.tv User Active, Engaged and Committed to
Home/Family
Loves his/her home…
Gardening
Tools/Supplies(p/online/30days)
(195
Index)
Home Improvement (p/online/30
days)
(151
Index)
Landscaping (personal interest)
(187
Index)
TNT
USER:
• Median Age: 48
• Average Household Income: $69K
• Not married: 45%
• 75% attended some college to post
grad
• African-American: 200 Index
Home Repair/Renovation
Likes
to socialize and entertain…(204
Beer/Wine/Liquor
Index)
(280
Index)
Billards/Pool (last 30 days)
(242
Index)
Entertain formally at home
I seek and post product
review online (last 30 days)
(49%
)
(185
Index)
I enjoy gardening
(34%
)
Restaurant
bars-health/fitness…
provide frequent
Cares
about
(204
Index)
(174
Index)
I seek and post product
review online (last 30 days)
(32%
)
Fitness/Diet Products (p/online/30
(180
Index)
advice
Outdoor Adventure Sport
days)
Vitamin/Nutr.Supplements
(p/onlne/30days)
(194
Index)
Heath/Fitness E-Newsletter (last 30
days)
(243
Index)
Source: Turner Sports & Entertainment Digital Research based on data from Nielsen Online @Plan.
Period: Winter 2008/2009. Read as: Visitors to TNT.tv during the past 30 days have an Index of 185 vs.
the Adult 18+ active online population when it comes to entertaining formally at home.
Engagement, Passion and Interaction
Monthly Audience Metrics
(July 2009)
=
• 480K UNIQUE VISITORS
• 11.1 MILLION PAGE VIEWS
• 253K VIDEO PLAYS
• Engagement: TCM.com houses a searchable
classic films database
• Passion: TCM.com the home of rich movie
content for passionate fans
• Interactivity: TCM.com offers a section where
visitors can purchase their favorite films on DVD
at discount prices
Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques),
Omniture (PVs, Video Plays). Period: July 2009.
TCM.com Delivers the Cultured Movie Buff
Demographics
Comp/Inde
x
Male / Female
47% / 53%
Household Income: $75K- $100K
20% / 114
Profile Points
Comp/Inde
x
Read Movie News/Reviews/Listings (online – last
30 days)
71% / 200
Movies/Movie Clips (online audio/video – last 30
days)
38% / 267
Movies/DVDs – Heavy Spending (online – last 6
months)
13% / 399
Any Food/Cooking/Wine (magazine, last 30 days)
37% / 159
Live Theater (last 30 days)
27% / 164
Live Concert (last 30 days)
27% / 194
Books – Heavy Spending (online – last 6 months)
19% / 182
REACHING MOVIE BUFFS
ONLINE…
• Unique Audience: 47% of
TCM.com visitors have seen a
movie in the last 30 days and 64%
have rented a movie in the last 30
days
Sources: Turner Sports & Entertainment Digital Research based on Nielsen Online NetView (Uniques); Omniture (PVs, Video Plays),
@Plan (Demographics, Profile Points).
Period: January 2009 (Omniture & NetView), Spring 2009 (@Plan).
Audience – On The Rise!
• 763k UV’s
in Jul-09
(Nielsen)
Monthly UV’s Since Launch
Omniture and Nielsen
1,800,000
1,600,000
Omniture
1,400,000
• Forecast:
1MM UV’s
in Dec-09
1,200,000
1,000,000
Nielsen
800,000
• Low cost,
sustainable
traffic
600,000
400,000
200,000
0
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Audience - On The Rise!
Psychographic
• Young, educated and upscale
• Forward thinking, savvy and confident
Composition
•
•
•
•
•
Gender:
90% Female
Age:
71% (18-34); 85% (18-49)
Education: 90% Some College or More
Employment: 68% Employed; 68% White Collar
HHI:
39% are $50K+
*Source: Survey on TheFrisky.com, March 2009