DRAFT Sony Pictures Digital Productions Mid-Range Plan October 6, 2009 FY10 Mid-Range Plan Strategy Overview Sony Pictures Animation Imageworks Imageworks Interactive MRP Financial Projections Financial Appendix Strategy Overview Digital Productions Strategic Objectives SPDP’s strategic objectives are: Produce financially successful CG animated films at a significantly lower cost than either Pixar/Disney or Dreamworks Remain a VFX leader and serve as a ‘net cost’ resource for Columbia 4 Digital Productions Strategic Benefits to the Studio Digital Productions benefits the studio’s: Overall release strategy SPA’s family-oriented animated and hybrid films are critical to SPE in a challenging industry environment (family constitutes 5 of the top 10 films to date in 2009) Cloudy’s box office success indicates the potential for these films Profitability Imageworks’ 3rd party VFX business lowers production cost and increases quality for SPA and Columbia Marketing Imageworks Interactive continues to deliver industry-leading sites and digital campaigns to internal clients at below market costs 5 Digital Productions Overview Challenges for SPDP include: Achieving consistent level of SPA output, while managing pre-greenlight costs Continued price pressure on Imageworks as studios seek to contain costs Continue to shift Imageworks’ workforce to lower cost satellite facilities 6 Sony Pictures Animation Why Family and Why Animation? Family is one of the most popular global genres in the theatrical and DVD markets In success, CG animated films retain the upside CG animated family films lend themselves to theatrical or DVD sequels, which tend to have high margins Live-action hybrids can also have significant, high-margin revenue upside (e.g., Alvin & the Chipmunks) 8 Sony Pictures Animation Strategy & Progress Strategic Focus Create diverse production slate featuring: High-end CG films Mid-tier CG films Live-action hybrids Direct-to-Video (DTV) Progress To-Date Season 3 Considering ideas for Cloudy sequel Identifying other films from several promising projects currently in priority development Completed significant development deals Arthur Christmas and Pirates! have been greenlit Shepard Aardman relationship Mitigate risk of titles in production by seeking 3rd party financing Develop ancillary revenue opportunities Released high-end CG Cloudy to early box office success; Hotel Transylvania in pre-production Live-action hybrid Smurfs in pre-production Released DTV financially successful Open Season 2; fast-tracked Open Aardman has been collaborating closely with SPA and Imageworks in pre-production on Arthur Christmas Developing future projects to be brought to the U.S. with Nick Park, creator of Wallace & Gromit Continuing to explore financing opportunities Working closely with Marketing to identify significant consumer products licensing opportunities 9 Strategy – Franchises OPEN SEASON FRANCHISE OPEN SEASON OPEN SEASON 2 (DTV) SUBTOTAL OSE & OSE2 OPEN SEASON 3 (DTV) TOTAL FRANCHISE Even modestly successful theatrical CG animated films can become profitable franchises: Open Season 2 has a 39% profit margin ($23.8MM Gross Profit), the best by percentage of any SPE title in 2009 Direct to Videos (DTVs) can be opportunistically released theatrically overseas, which also enhances their home entertainment performance Open Season 2 & 3 lifts the overall profitability of the franchise to 10.9% ($48MM Gross Profit) DTV also provides an excellent training ground for emerging creative talent Cloudy is the next property to be considered for DTV or theatrical release 10 Sony Pictures Animation Diversified Slate SPA is focused on these following films in production and pre-production: Open Season 3: DTV Smurfs: Hybrid (under discussion for 3D) In pre-production Director: Jill Culton; Producer: Michelle Murdocca Arthur Christmas: Aardman, CG-animated (3D) In pre-production Director: Raja Gosnell; Producer: Jordan Kerner (Charlotte’s Web); Script: J. David Stern, David N. Weiss (Shrek 2, Jimmy Neutron); Polish: Audrey Wells (George of the Jungle) Hotel Transylvania: High-End, CG animated (3D) In production Voice Talent: Mike Epps returning as voice for “Boog” (Tentative) In pre-production Directors: Sarah Smith, Barry Cook; Script: Peter Baynham (Academy Award nominee for Borat) Pirates!: Aardman, Stop-Motion (3D) 11 Sony Pictures Animation Diverse Slate Development Changelings: CG animated Director: Brian Pimental, Producers: Kevin Lima & Chris Chase Dark Samurai: CG animated Director: Jerome Chen, Producer: Michelle Murdocca, Executive Producer: Avi Arad, Writer: Mark Frost Familiars: CG animated Executive Producers: Sam Raimi, Josh Donen Hip Hop: Hybrid Producers: Peter Abrams & Andrew Panay (Wedding Crashers) Going South: CG animated Adam Sandler project Cloudy 2: CG animated DTV 12 Sony Pictures Animation Development Relationships Development relationships focus on identifying future films from which other franchises can emerge: First look deal with Gotham Group First look deal with Fred Seibert Development deal with Avi Arad (1 project, 2 pending) Discussions with Henry Selick Discussions with Peter Baynham on an exclusive animation writing deal 13 Sony Pictures Animation Release Schedule Q2 Q4 Q2 Cloudy with a Chance of Meatballs FY12 FY11 FY10 Open Season 3 DTV (Jan 2011) (09/18/09) Smurfs (Hybrid) (7/29/11) Hotel T (9/20/11) Q3 Arthur Christmas (11/11/11) Q4 Q2 TBD Animation FY13 (9/28/12) Q3 TBD Hybrid FY14 (Hybrid) (5/15/13) Q2 Pirates (Fall 2012) Q4 TBD DTV FY13 (Jan 2013) TBD Animation FY14 (9/20/13) TBD DTV FY14 (Jan 2014) TBD Aardman FY15 (5/16/14) Q2 Q4 Q2 Q1 Q1 FY16 FY15 FY14 FY13 TBD DTV FY12 (Jan 2012) TBD Animation FY15 (9/19/14) Q3 TBD Hybrid FY15 (Fall 2014) Q4 TBD DTV FY15 (Jan 2015) TBD Animation FY16 (9/18/15) Q3 TBD Hybrid FY16 (Fall 2015) Q4 TBD DTV FY16 (Jan 2016) 14 Development Spending FY10-FY13 Holding development spend within historic levels while supporting an expanded and diversified slate FY10-FY13 Development Spending Budget ($000) 30,000 20,000 20,000 20,000 20,000 FY11* FY12* FY13* 18,000 10,000 FY10* *FY10-13 are estimates 15 Imageworks Strategy Serve SPA and Columbia as a dependable source of digital animation and VFX expertise Maintain industry leadership in quality Become even more price competitive: Bring down overall labor costs further through minimizing artist gap time Simplify production technology and standardize software tools to increase efficiency Reduce real estate cost through more efficient use of Imageworks’ space Continue to shift work to satellites in tax and cost advantaged areas (New Mexico and India) while exploring Vancouver in depth as an additional satellite location Continue to use 3rd party work as a means to reduce SPA and Columbia production cost 17 Imageworks Strategic Objectives – Columbia Resource Continue to focus on renewed relationship with Columbia as a critical resource for VFX expertise All services provided internally are at ‘net cost’ Providing early support for Spiderman 4, including access to character models, pre-visualization and 3D tests Providing emrgency post-production services for This Is It Produced test for Battle LA Provided resources for Columbia to more effectively evaluate external VFX bids for Green Hornet Serving the studio – and company – as the “go to” resource on 3D through availability of key staff, technology and facilities Key collaborator on the studio’s digital backbone project 18 Imageworks Strategic Objectives – Clients and Technology Strengthen relationship with large studio clients – Disney and Warner Bros. – increasing the amount of business from these sources as well as improving overall facility utilization Use innovative technology and partnerships to increase efficiency, reduce development costs, and position Imageworks’ technology as the industry standard Imageworks’ Open Source initiative, the first of its kind for a major VFX house, has already seen significant adoption Prospective partnership with the Foundry, an industry-leading VFX software developer, creates immediate savings from free or significantly reduced access to their suite of software as well as shared development 19 Imageworks Strategic Objectives – Satellite Production Aggressively utilize satellite production to further reduce overall cost and become more price competitive on internal and third party bids India is well-positioned to do increasing amount of 3D work Revenues have increased 32% in FY10 while costs have been held flat from prior year Note: Prior management negotiated what is expected to be a $2.5-$4.5MM total payout to minority partners occurring in FY11 & FY12 New Mexico has been fully integrated into bids, taking full advantage of the state tax credit Substantial share of recent 3rd party bids for Zookeeper and Green Lantern were based in New Mexico SPA productions are also relying on the facility more heavily Explore creation of a satellite facility in Vancouver to take advantage of 50% effective tax credit on labor and deep local talent pool 20 Imageworks Cost Savings FY08-FY13 Imageworks has dramatically reduced non-billable costs by increasing production efficiency and also trimmed non-essential overhead $3MM ahead of plan in FY10 FY08-FY13 Non Billable Costs Budget vs. Actuals, ($000) 50,000 46,152 CAGR, Non-Billable Costs excl OH (FY08-FY12) = -33% 40,000 32,664 30,000 22,755 20,000 12,007 10,000 6,311 6,171 FY12 MRP FY13 MRP 0 FY08 Actual FY09 Actual FY10 Forecast FY11 MRP 21 Imageworks Revenue Mix FY10-FY13 Over MRP period, Imageworks becomes less dependent on VFX work relative to prior years FY0-FY13 Imageworks Composition of Revenues, $(000) 150,000 134,856 100,000 90,000 75,000 90,000 80,000 65,000 50,000 65,000 39,569 FY10 FY11 FY12 SPA VFX FY13 22 Imageworks Interactive Strategy Deliver industry-leading support to internal clients at below market rates: Continue close collaboration with SPE’s Digital Marketing to assist in development of digital strategy and execute on best of breed sites and campaigns Investigate shifting an appropriate share of workforce to Canada in tandem with Imageworks’ evaluation of building an additional satellite facility Further develop 3rd party business to reduce overall cost for internal clients while serving as a source of innovation, mirroring Imageworks model 24 MRP Financial Projections & Headcount Summary SONY PICTURES DIGITAL PRODUCTIONS FY 2010 MID-RANGE PLAN REVENUE & EBIT SUMMARY ($000's) FY 2010 Q2 FORECAST NET REVENUE SPI Interactive Imageworks Animation TOTAL NET REVENUE $175,390 525 175,915 221,745 $397,660 0 FY 2011 10/09 MRP $155,000 500 155,500 84,992 $240,492 10/08 MRP $150,000 750 150,750 252,896 $403,646 0 Variance $5,000 (250) 4,750 (167,904) ($163,154) FY 2012 10/09 MRP 10/08 MRP 0 Variance $155,000 750 155,750 506,681 $662,431 $150,000 1,000 151,000 551,477 $702,477 $5,000 (250) 4,750 (44,796) ($40,046) $0 141 141 (71,271) ($71,130) $0 235 235 (28,635) ($28,400) $0 (94) (94) (42,636) ($42,730) FY 2013 10/09 MRP $155,000 1,000 156,000 513,096 $669,096 EBIT SPI Interactive Imageworks Animation TOTAL EBIT $0 1,350 1,350 (29,700) ($28,350) $0 91 91 5,119 $5,210 $0 184 184 (6,384) ($6,200) $0 (94) (94) 11,503 $11,409 $0 190 190 (190) $0 26 SONY PICTURES DIGITAL PRODUCTIONS FY 2010 MID-RANGE PLAN MRP PLAN TO PLAN EBIT RECONCILIATION ($000's) FY11 EBIT PER 10/08 MRP Variances Imageworks • Increased revenue ($150M to $155M) • Lower salary & fringe driven by aggressive cost mitigation efforts (lower average salaries, reduced fringe, improved utilization/lower gap costs) FY12 ($6,200) ($28,400) 5,000 5,000 867 1,134 • Current plan opportunity - EBIT tracking at ($4.5M) vs. ($8M) • Current plan challenge - EBIT tracking at ($2M) vs. break-even • Prior plan general challenge removed (3,500) (718) 2,000 (5,688) • Albuquerque rebate - 100 hc vs 200 in prior plan • Depreciation • Overhead cost reductions (rent, maintenance, outside services, advertising, materials & supplies, refreshments, etc) (1,926) (861) 1,138 (1,956) (1,753) 1,263 (94) (94) (94) (94) 17,265 (5,000) (16,809) • Interactive - driven by lower 3rd party work and associated margin Subtotal Imageworks Animation • Smurfs - release shift from FY11 to FY12 (net of Columbia share) • Arthur Christmas - pre-release marketing • Arthur Christmas - reduction in ultimate from PY MRP • Hotel T - pre-release marketing • Hotel T - reduction in ultimate from PY MRP • Cloudy - timing of PPV, DTV, ITV offset by lower WHE ultimate • Open Season 3 - higher ultimate than PY MRP • Pirates - pre-release marketing spend • Animation TBD - pre-release marketing spend • Other, net Subtotal Animation (16,540) (5,000) (2,341) 4,618 (380) 11,503 2,774 (4,680) (4,680) (360) (42,636) TOTAL VARIANCE 11,409 (42,730) EBIT PER 10/09 MRP $5,210 0 ($71,130) 0 27 SONY PICTURES DIGITAL PRODUCTIONS FY 2010 MID-RANGE PLAN RECEIPTS & CASH FLOW SUMMARY ($000's) FY 2010 Q2 FORECAST NET RECEIPTS SPI Interactive Imageworks Animation TOTAL NET RECEIPTS NET CASH FLOW SPI Interactive Imageworks Animation TOTAL NET CASH FLOW 0 FY 2011 10/09 MRP 10/08 MRP 0 Variance FY 2012 10/09 MRP 10/08 MRP 0 Variance FY 2013 10/09 MRP $175,390 22,137 197,527 0 $197,527 $155,000 25,854 180,854 0 $180,854 $150,000 25,492 175,492 0 $175,492 $5,000 362 5,362 0 $5,362 $155,000 27,693 182,693 0 $182,693 $150,000 27,977 177,977 0 $177,977 $5,000 (284) 4,716 0 $4,716 $155,000 30,837 185,837 0 $185,837 $5,684 545 6,229 (152,574) ($146,345) ($4,163) 477 (3,686) (232,814) ($236,500) $1,732 260 1,992 (239,811) ($237,819) ($5,895) 217 (5,678) 6,997 $1,319 ($257) 440 183 (267,383) ($267,200) $1,829 151 1,980 (262,896) ($260,916) ($2,086) 289 (1,797) (4,487) ($6,284) $2,725 570 3,295 (260,795) ($257,500) 28 SONY PICTURES DIGITAL PRODUCTIONS FY 2010 MID-RANGE PLAN MRP PLAN TO PLAN CASH FLOW RECONCILIATION ($000's) CASH FLOW PER 10/08 MRP Variances Imageworks • Increased receipts • Lower salary & fringe driven by aggressive cost mitigation efforts FY11 FY12 ($237,819) ($260,916) 5,000 867 5,000 1,820 • Current plan opportunity - SPI load to SPA tracking at ($4.5M) vs. ($8M) • Current plan challenge - SPI load to SPA tracking at ($2M) vs. $0 • Prior plan challenge removed (3,500) (718) 2,000 (5,688) • Albuquerque rebate - 100 headcount vs. 200 in prior plan (3,058) (2,136) • FY11 Imageworks India put option - ($1.2M EBIT x 8 x 49.9% x 33%) • FY12 Imageworks India put option - ($1.2M EBIT x 8 x 49.9% x 67%) (1,518) • Capital expenditures (3,175) • Interactive • Other Subtotal Imageworks 217 207 (5,678) Animation • Hotel T timing shift • Arthur Christmas timing shift • Increase development for Aardman • Reduced overhead headcount • Other, net Subtotal Animation TOTAL VARIANCE CASH FLOW PER 10/09 MRP (3,082) 2,627 6,553 (2,000) 289 (1,797) (183) 6,997 (4,565) (2,658) (2,000) 4,629 107 (4,487) 1,319 (6,284) ($236,500) ($267,200) 29 SONY PICTURES DIGITAL PRODUCTIONS FY 2010 MID-RANGE PLAN ESTIMATED HEADCOUNT AT YEAR END FY 2010 Q2 FORECAST SPI Interactive [A] Imageworks [B] Animation [C] Exec Management & Marketing TOTAL 630 125 755 90 12 857 0 FY 2011 10/09 MRP 890 144 1,034 113 12 1,159 10/08 MRP 708 140 848 110 12 970 Variance 10/09 MRP (182) (4) (186) (3) 0 (189) 0 FY 2012 800 149 949 128 12 1,089 10/08 MRP Variance 690 146 836 138 12 986 FY 2013 10/09 MRP (110) (3) (113) 10 0 (103) 800 161 961 114 12 1,087 SPI AVERAGE HC: Q2 FORECAST Average Headcount [B] 712 10/09 MRP 714 10/08 MRP 708 Variance 10/09 MRP (6) 709 10/08 MRP Variance 690 10/09 MRP (19) 709 [A] Interactive headcount supports studio clients and is based on website production needs. Costs are 100% absorbed by clients. [B] SPI headcount fluctuations are driven by production timing. MRP headcount reflects year-end levels and varies from prior year due to timing of production needs. Average headcount is essentially flat as the pipeline of work remains fairly constant over the MRP period compared to prior year. [C] Animation headcount increases are based on production. 30 Financial Appendix SONY PICTURES ANIMATION SUMMARY OF EBIT BY TITLE 2009 MRP (In thousands) FY11 Title 10-09 MRP FY12 10-08 MRP VAR TO MRP 10-09 MRP FY13 10-08 MRP VAR TO MRP 10-09 MRP Open Season Surf's Up Open Season 2 DTV Cloudy with a Chance of Meatballs Open Season 3 DTV Hotel Transylvania Arthur Christmas TBD DTV (FY12) Smurfs Pirates TBD Animated (FY13) TBD FY13 DTV TBD Hybrid (FY14) Development Reserve EBIT Challenge Overhead $ 1,213 1,279 1,798 22,248 3,431 (5,000) (5,000) (3,500) (9,300) (2,050) $ 1,133 2,256 656 17,630 2,969 (20,765) (10,235) (28) $ 80 (977) 1,142 4,618 462 (5,000) (5,000) 17,265 935 (2,022) $ 925 (3) 922 12,056 3,638 (25,957) (44,190) 3,426 (1,378) (4,680) (4,680) (9,300) (2,050) $ 780 288 790 11,176 864 (23,616) (27,650) 2,969 15,431 (9,678) 11 $ 145 (291) 132 880 2,774 (2,341) (16,540) 457 (16,809) (4,680) (4,680) 378 (2,061) $ 736 2,181 504 2,312 505 25,715 27,683 3,638 2,145 (33,279) (26,624) 3,426 (7,042) (9,700) 9,660 (2,050) Earnings Before Interest & Taxes $ 5,119 $ (6,384) $ 11,503 $ (71,271) $ (28,635) $ (42,636) $ (190) - - - - - - - 32 CLOUDY WITH A CHANCE OF MEATBALLS Pre-Release (WW Rights, PG Rating, Animated Model, Release Date 9/18/09) Pre-Release Draft 8-13-09 - Given $85M Target DBO per SPR Var to Current 52% Notes 0% 0 0 0 - IBO:DBO Ratio at 150% per SPR 0 Per SPRI 9-17-09 78% of FY10 Animation PG Model Per SPHE 9-4-09 0 (1,110) 22% FY10 Model reduction - - Per Marketing 9-11-09 - Per Marketing 9-11-09 - Per Marketing 9-11-09 - - 4,178 prints @ $1,503/print Per SPR (Digital Cinema Operations) 8-13-09 540.00 Per SPR (Digital Cinema Operations) 6-17-09 - Per FY10 Model; includes IMAX shares - - Per SPRI 9-17-09 - Per SPRI 9-17-09 - - 78% of FY10 Animation PG Model Per SPHE 9-4-09 (13,160) 78% of FY10 Animation PG Model Per SPHE 9-4-09 4,230 - 72% of FY10 Family PG Model Per SPHE 9-4-09 (9,030) 72% of FY10 Family PG Model Per SPHE 9-4-09 3,280 - Starz/Encore License Fees Per SPRI 9-17-09 - includes $50K for IMAX DCP Per SPR (Digital Cinema Operations) 6-17-09 Per SPRI 9-17-09 - includes IMAX shares (50) IMAX Intl Digital DCP (220) IMAX Intl share 22% FY10 Model reduction - 18% FY10 Model reduction Per SPT 8-25-09 Per SPT 8-25-09 Per SPTI 9-9-09 (2,500) 25% FY10 Model reduction Per SPT 8-25-09 - $500K @ All Levels. - - Per SPR (WW Non-Theatrical and Repertory Sales) 7-6-09 - Per SPCP 6-18-09 - WPF costs - Per SPCP 6-18-09 - - Per SPA 9-29-09 - Per SPA 9-29-09 - Reduced Residuals 330 DBO Bonuses - 33 SMURFS 2009 MRP Assumes co-production with Paramount, no 3D, $95M production cost (WW Rights, PG Rating, Case 2, July 29, 2011 rel. date) PY MRP - Given $90M Target DBO per FY11 Model - 111% of FY11 Model - Family - Per Marketing - 8/14/09 - $90M DBO Target - 4,500 Prints @ $1,484 per Print - 133% IBO:DBO Ratio - 111% of FY11 Model - Family - 106% of FY11 Model - Family - Starz/Encore License Fees - FY11 Model - PG rating -1% 0 0 Per Marketing - 8/14/09 - $90M DBO Target Per Marketing - 8/14/09 - $90M DBO Target Per FY11 Model - incl. 3D Cost Per FY11 Model Per FY11 Model (addtl. Dubbing for Animation) Per FY11 Model - incl 3D Costs 111% of FY11 Model - Family 106% of FY11 Model - Family FY11 Animation Model - Per SPT 6/29/09 FY11 Model - 7.75% of First Window FY11 Model (Pay and Free) FY11 Model - Animation Fixed Allocation Incl Payments From / (To) Paramount - Variance 53% 9.0% of Production Cost Full Residuals 34 HOTEL TRANSYLVANIA 2009 MRP (WW Rights, PG Rating, Animated Model, Q2 2012 rel. date) PY MRP - Given $75M Target DBO per FY11 Model - 100% of FY11 Model - Animation - Current Estimate - $75M DBO Target - 4,200 Prints @ $1,467 per Print - 130% IBO:DBO Ratio - 100% of FY11 Model - Animation - 100% of FY11 Model - Family - Starz/Encore License Fees - FY11 Model - PG rating - Includes 3D conversion Variance 53% -3% Current Estimate - $75M DBO Target Current Estimate - $75M DBO Target Per SPR Estimates (Digital Cinema Operations) Per FY11 Model Per FY11 Model Per FY11 Model (addtl. Dubbing for Animation) Per SPR Estimates (Digital Cinema Operations) Per FY11 Model (addtl. Dubbing for Animation) 100% of FY11 Model - Animation 100% of FY11 Model - Family First Window sale per FY11 Model FY11 Model - 7.75% of First Window 75% FY11 Model (Pay and Free) FY11 Model - Animation Fixed Allocation No Merchandising, Sndtrck Assumed 25.0% of Production Cost Reduced Residuals DBO Bonuses 35 ARTHUR CHRISTMAS 2009 MRP (WW Rights, PG Rating, Animation Model, Nov. 11, 2011 Release) PY MRP - Per SPR 5/19/09 - FY10 Anim Model - Per Marketing 6-1-09 - 4,200 Prints @ $1,661 per Print - 160% OF DBO Per SPR 5/19/09 - FY10 Anim Model - 90% of FY10 Family Model - Starz/Encore License Fees - FY10 Model Variance -1% Per Marketing 6-1-09 Per Marketing 6-1-09 Per SPR (Digital Cinema Ops) 8-25-09 Per Marketing 6-1-09 Per SPRI 6-1-09 Per SPRI 6-1-09 Per SPR (Digital Cinema Ops) 8-25-09 Per SPRI 6-1-09 FY10 Anim Model 90% of FY10 Family Model FY10 Model FY10 Model 68% of FY10 Model due to UK share FY10 Model $500K @ All Levels. No Merchandising, Sndtrck Assumed - 53% 15.0% of Production Cost Reduced Residuals Aardman gross participation, DBO bonuses 36 PIRATES 2009 MRP (WW Rights, PG Rating, Animation Model, Sept. 28, 2012 Release) - Per SPR 11/20/08 - FY11 Anim Model - Per Marketing 11/20/08 - 4,300 Prints @ $1,593 per Print - 150% OF DBO Per SPRI 11/20/08 - FY11 Anim Model - FY11 Anim Model - Starz/Encore ASSUMES 2012 RELEASE - Per Airline 11/4/08 Per Marketing 11/20/08 Per Marketing 11/20/08 Per SPR (Digital Cinema Operations) Per FY10 Model Per SPRI 11/20/08 Per SPRI 11/20/08 (inc Anim Dubbing Exp) Per SPR (Digital Cinema Operations) Per SPRI 11/20/08 FY11 Anim Model FY11 Anim Model FY10 Model per SPT 11/14/08 FY10 Model per SPT 11/14/08 Per SPTI 11/11/08 FY10 Model per SPT 11/14/08 $500K @ All Levels. No Merchandising, Sndtrck Assumed - 10.0% of Production Cost Full Residuals 37
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