Product Idea – Design to DeliveryWhy, What, Where and When
Product Idea – Design to DeliveryWhy, What, Where and When
I have not failed. I've just found 10,000 ways
that won't work.”
“Genius is one percent inspiration, ninetynine percent perspiration.”
“To invent, you need a good imagination
and a pile of junk.”
“Imagination is more important than knowledge.
For while knowledge defines all we currently
know and understand, imagination points to
all we might yet discover and create.”
--Albert Einstein
Albert Einstein
Starting Out – My Background
Designer Engineer, Manager Ranging From Corporate Staff
to Plant Support & Business Owner
For:
Automotive – GM
Communications – GTE now part of Verizon
Pharmaceutical – Baxter & McNeil (J&J)
Medical Device – Zimmer, RTI Biologics, DePuy,
Teleflex
Food – Kraft (Nabisco, Oscar Myer, Kraft, General
Foods)
Commercial/Consumer Electronics – Belden Wire,
Sola
Electronics, GE Wind Energy
Packaging Development & Computer Support –
MacFeirie Technologies, Corp
First, Invent - Ideation (creative process)
Ideation is the creative process of generating,
developing, and communicating new ideas, where an
idea is understood as a basic element of thought that
can be either visual, concrete, or abstract. Ideation
comprises all stages of a thought cycle, from
innovation, to development, to actualization.
Wikipedia, the free encyclopedia
First, Invent - Ideation (creative process)
• Start By Writing Down Your Ideas
• Create Drawings Or Descriptions In A Note Book With
A Bound Spine Or On A Computer And Date It
• Explain What You Are Thinking
• Send Yourself An Email
• Follow-up With More Changes, Itteration, By Writing
them Down
Second, Product Development
Develope, and communicate new ideas, where
an idea is understood as a basic element of
thought
Wikipedia, the free encyclopedia
Third, Product Maintenance
“Communicate More Ideas”
Push The Idea Around – How Can It Be
Improved
Develop And Document Changes Or Options
Finally Imagine The End Of The Product’s Life
Life Cycle Analysis
Competition
Product In The Waste Stream
Invent, Product - A Lot To Consider
•
Initial Product Concept
•
NDA (Non-disclosure Agreement)
•
Collaboration
Friend, Competition, Family
•
Funding….
•
Resource Material
•
Plastic / Metal /Food/ Other
•
Customer Needs
•
Needs vs Desire
Invent, Product – Idea, What To Do?
• Non Disclosure Agreement – NDA
• Provisional Patent
• Patent
• License
• Sell & move on
• Develop, Go
Fast & Don’t
Look Back
Invent, Product – More To Think About
•
Patent Drawing Requirements*
•
It’s Your Idea
•
Company And Self Protection
• Will Your Business Be
• Partnership, Sole Propriator LLC, or SCorp*
• Develop A Business Plan
• SBA Busness Plan Template* Or equivalant
*Available for download at EIA web site
Invent, Product - Idea Protection
• Your Business LCC or S-Corp
• Business Plan*
• SBA Busness Planner Template* or equivalent
• SBA Export Business Planner*
• Small Business Insurance
• Business Clauses Needed in Will*
• Business Start Up Guide – Lee County*
*Available for download at EIA web site
Invent, Product Idea Moving Forward – A Plan (Business)
First Two Issues In Busniess Plan
Mission Statement
•
As a semi-conscious member of this business community, my intent is to
provide quality and conscientious customer service on a timely and cost
effective basis. Through this endeavor, I will develop a deep understanding,
appreciation of my customer’s needs which will ensure growth and prosperity
within the community.
• The Team (of One or More)
CEO – Don Juan
Thirteen years in business operating Philander Technologies, Corporation as
registered business in the State of Illinois.
Over 30 years of experience in the field of chasing, sales, flirting service, support,
development and running from obligations.
During 2008 – Current, founded and facilitate a volunteer organization to assist
the unemployed workers lose their shirts, offered athletic support and information
regarding issues such as beater cars, foreclosure, flooded banks, etc
Invent, Product Idea Protection – Patent etc.
Patent Drawings-Requirements for .pdf*
Patentable Subject Matter*
Any new and useful process, machine, manufacture or composition of
matter, or any new and useful improvement thereof.
35 United States Code §101.
With respect to software, if it results in a physical transformation of an
article to a different state or thing, or is tied to a particular machine, it is
likely patentable subject matter.
The invention MUST be: New, Useful, and Non-obvious
New (also called novel):
1.not known or used by others in the U.S. or abroad;
2.not patented or described in a printed publication anywhere;
3.not in use or on sale in the U.S. more than one year before the filing of
an application for patent
4.not invented by another
*Available for download at EIA web site
Invent, Product Idea Protection – Patent etc.
Useful - essentially any use. Perpetual motion
machines, cold fusion (at least not yet) and the like
are not patentable
Non-obvious - the differences between what is
sought to be patented and the prior art would not
have been obvious to a person of ordinary skill in
the pertinent art at the time the invention was
made.
*Available for download at EIA web site
Invent, Product Idea Protection – Patent etc.
Utility–protects structure and / or function
Provisional– is a place holder to preserve a date
Design–protects the look and aesthetics of an item
*Available for download at EIA web site
Invent, Product Idea Protection – Patent etc.
Conception; is the touchstone of inventorship.
• Conception is the formation in the mind of the
inventor of a definite and permanent idea of the
complete and operative invention, that is, the idea as
it is to be applied in practice.
• An idea ( IP-Intelectual Property) is sufficiently
definite and permanent when only ordinary skill
would be necessary to reduce the invention to practice
(make a working model), without extensive research or
experimentation.
*Available for download at EIA web site
Invent, Product Idea
Protection – Patent etc.
Single serve beverage pod containing cannabis
Single-serve containers for use in brewing a
cannabis-based beverage are described, as are
methods for preparing a single-serve container
configured for receipt in a single-serve brewing
machine. The method includes: adding a
processed cannabis product to the single-serve
container; adding, to the single-serve container,
at least one of an extraction or flavoring agent;
and sealing the single-serve container.
Related Terms: Beverage Cannabis
Browse recent Club Coffee L.p. patents
USPTO Application #: #20150352044
Inventors: Ronald Stuart Benson, Peter Hobbes
*Available for download at EIA web site
Invent, Product Idea Protection – Patent etc.
That’s it for patents, for tonight –
For more information about patents and the
process, plan to join the group at the next
meeting in July when a member of the US
Patent Department will be here to discuss
patents
Invent, Product Idea Evaluation – SWOT
*Available for download at EIA web site
Invent, Product Idea Evaluation – SWOT
*Available for download at EIA web site
Invent, Product Idea Development- Plan (Business)
Two Issues In Busniess Plan, Plus Review:
• Mission Statement: states the company plan at
start up and generally out to 5 years
• The Team (of One or More people): Lists those
involved in the project and relevant
accomplishments to the new business
• Set a goal to review the “5 Mistakes to Avoid in
Product Development” weekly, monthly, annually
… whatever you believe is needed
Invent, Product Idea Development - Plan (Business)
Five Product Development Mistakes to Avoid:
1. Losing Control of the Product Development
Costs
2. Losing Focus on the Product Requirements
3. Failure to Monitor Schedule
4. Unchecked Scope Creep
5. Inadequately Resourced Project
Source: Design News –
http://ea.ecn5.com/Clicks/ODZZbWUxMTkrYkFHdkk5d2tlSFovZlFPUlpBZWRDWVFhejEwbThPOEszQXFQOFdEMGt0bjFsOUh4RmF1bi9DbQ%3d%3d
Invent, Product Idea Protection - Plan (Business)
Mission Statement
•
As a semi-conscious member of this business community, my
intent is to provide …..
•The Team (of One or More)
CEO – Don Juan
Thirteen years in business operating Philander Technologies,
Corporation as registered business in the State of Illinois.
Over 30 years of experience in the field of chasing….
Sales - Attila the Hum
There is no surviving first-hand account of Attilas
appearance, but there is a possible second-hand
Marketing – Romero & Julia
The best get out and “do-it” couple that can be
found in all the land. Caution
is needed, though,
due to characteristics of self inflicted... But, they are
good together…
Invent, Product Development Funding
Sources:
Self Funding:
Family Loans:
Crowd*
Bank Loan - Micro:
SBA:
Angel Funding:
Outside Investors:
*Upcoming Web Seminar regarding Crowd Funding – See EIA web site
Invent, Product Development Funding
Crowd Funding: Web Seminar
E4C Webinar Invitation | Using Crowd funding to Raise Capital |
June 14 @ 11 AM EDT
Register Now!
Topics covered include:
• Introduction to crowd funding fundamentals and
advanced best practices
• Deep dive into Indiegogo's advanced platform
features such as their API and InDemand program
• Planning beyond the campaign
• Case studies of Indiegogo Social Innovation
campaigns and how they've leverages these strategies
Invent: Product Idea Future-Think & Development
•
•
•
•
Patent Description and/or Drawing Requirement
Software Development
IoT - Internet of Things
Enhanse your knowledge with Continuing
Education
•
IoT Internet of Things - New Free Online Course
June 6–10*
Promoted Content from CEC (IEEE & Design News Continuing Eucation
Center)
The Lua Programming Language for IoT - Hands On: In this course, you will
learn the basics of Lua programming by programming some inexpensive wifi
nodes for sensor and control functions for home or industrial applications. Only
45 minutes per day. Register now.
*Available for download at EIA web site
Invent: Product Idea -Future Think & Development
Need to:
•Prepare Patent Description and/or Drawing Requirement
•Produce Software Development Written Records and Tags
•Learn IoT - Internet of
Things Programing
•Enhanse Your
Knowledge with
Continuing
Education
•Record Images/Screen
•Images Regarding Critical
User Interfaces
Invent - Product
CAD DraftSight (SolidWorks companion) free with upgrade potential
Note: this is not an endorsement, but,
information about 1 particular CAD product – a
way to learn how to start to document your ideas
*Available for download at EIA web site
Products – What is Initial Product Concept
•
Software
• Flow Charts, Diagrams
• Plastics, Metals, Glass, Wood Products
• Required Physical Properties
• Required Chemical Resistance
• Resistance – Use & Care
• Disposal
• Recyclable
• Repurpose
• Ecological impact – hazardous materials
• Biodegradable – Compostable
ProtoLabs A/V Design Presentation
Products – What is Initial Product Concept
ProtoLabs A/V Design Presentation
Design an Prototyping
Product - Initial Product Concept
•
Plastics
• Reference Information
•
•
•
•
Chemical Properties*
Physical Properties*
Chemical Resistance, Use and Care*
Part cosmetics, plastics - white
paper.pdf*
*Available for download at EIA web site
Product – ProtoLabs Presentation Primer
Material Selection
Mold Design
Warp
Part Thickness
Mold Flow
Functionality
Draft
Sink
Cost
Complexity
Cosmetics
Lead-time
> And …
Product – ProtoLabs 3D Metal Printing
• Information not found In the following ProtoLabs
presentation
• Additive manufacturing technology
• DMLS (Direct Metal Laser Sintering) produces
fully functional metal prototypes and end-use
parts, simplifies assembly by reducing component
counts, and offers virtually unlimited part
complexity with no additional cost.
Keep this information in mind when considering metal
and 3D printing which will not be discussed in detail
Product –ProtoLabs
Presentation Primer Use & Care of Plastics
Product –ProtoLabs Presentation Primer -Use &
Care of Plastics, Close upView
Product –ProtoLabs
Presentation Primer –
Plastics, Chemical
Resistance and Physical
Properties
Product –ProtoLabs Presentation Primer – Plastics,
Chemical Resistance and Physical Properties, Close up view
Product – ProtoLabs Presentation Primer
– Plastics, Chemical Properties A-F and G-Z
See the EIA website to download and view
these two files
Product – ProtoLabs Presentation Primer – Plastics,
Chemical Properties G-Z, Close up view
Product – ProtoLabs Presentation Primer
Product – ProtoLabs Presentation: URL
*Available for download at EIA web site
Product – Chicago White Metal Presentation
Die Cast 101: Hot Chamber vs. Cold Chamber
Manufacture of high precision die cast products
Product – Chicago White Metal Presentation
Die Cast 101: Hot Chamber vs. Cold Chamber
High pressure die casting (HPDC) is a process
where molten metal is injected under very high
pressure into premium steel molds (dies) in
order to manufacture high precision die cast
products. The die is designed to cast
engineered shapes and complex features with
great accuracy and consistent replication.
*Available for download at EIA web site
Product – Chicago White Metal Presentation
Product – Chicago White Metal Presentation
Hot Chamber Die Casting
Hot chamber die casting is a type of die
casting that uses alloys with low melting
temperatures (i.e. Zinc, some Magnesium
alloys). Using alloys with high melting
temperatures would result in damage to the
gooseneck, nozzle and other components. *
In a hot chamber die casting machine, the fixed
die half is called a cover die, which is mounted
to a stationary platen (large plate to which each
die half is mounted) and aligns with the nozzle
of the gooseneck. The movable die half is the
ejector die and is mounted to a movable platen,
which slides along tie bars. *
*Available for download at EIA web site
Product – Chicago White Metal Presentation
Cold chamber die casting is a type of die
casting that is used for alloys with high
melting temperatures (i.e. Aluminum and
some Magnesium alloys). *
*See web page for animations
As a contrast from hot chamber die casting
(pumping molten metal into the machine),
molten metal is ladled from the furnace into the
shot chamber through a pouring hole. While
the general function of the cold chamber
machine is similar to hot chamber, cold
chamber works with a horizontal orientation
and does not have a gooseneck. *
*Available for download at EIA web site
Product – Next Step – Materials, Who
• Design Of Parts Has A Huge Impact On
(Plastics/Metal) Materials
As Well As
• Who Will/Can Make The Product?
• Local Or Distant
• Where Will It Be Made? Bidding
• New Technology Or Existing Technology?
Cost Of Money/Time
Product – Next Step - Delivery
• How Will Your Product Be Delivered To
You And To Your Customer:
• Direct sale
• Whole sale
• Distribution system
• Local, Regional, State, US,
• International
Product – Next Step Beyond Prototyping
• For “Compicated” Product With Potential Failure
Points or Parts, Consider:
• FMEA (Failure Mode & Effects Analysis)
• Identifies:
• Physically Weak Areas
• Run Hot Issues
• Manufacturing Improvements
• Reuduces Future Warranty Issues
• NOT, To Be Confused With “Failure Mode
Analysis” Which Is Failure In Customer’s
Posetion
See: 5 Tips How to Avoid Common FMEA Mistakes*
*Available for download at EIA web site
Product – Next Step Beyond Prototyping
• For “Compicated” Product With Potential Future
Failure Points or Parts, Consider:
• FMEA (Failure Mode & Effects Analysis)
• Performed Prior To Release Of Product
• Often Called Beta Testing
• Verses
• Root Cause (Failure) Analysis
• Discovers The Latent or Underlying Cause
of Failure
• Is More Than ExpectedRepeated Failure Of
Your Product In Customer’s Posession
*Available for download at EIA web site
Product – Next Step Beyond Prototyping
Failure To Test Your (mostly finished) Product Will Cause Problems
• Get Customer Feedback / Beta Test
• Otherwise:
• You Risk Your Prouct Identity: i.e. develop undesireable
locations for product cracks & loss of loyalty
Product – Next Step Beyond Prototyping
Test Your (mostly finished) Product:
• Have Blind Study Run and Get User Feedback
• Beta Test Through Advanced Users
• Field Test in Actual User Environments
• Obtain FMEA (Failure Mode & Effects Analysis)
“With engineering, I view this year’s failure as next year’s
opportunity to try it again. Failures are not something to
be avoided.
You want to have them happen as quickly as you can so you
can make progress rapidly.”
Gordon Moore, co-founder, chairman emeritus, Intel Corp.
Product – Next Step
Before Production,
Develop The
Package
What Is It Supose To Do?
• First three items are:
• Maintain product
integrity
• Protect against
Tampering
• Be cost effective
Product – Next Step - Packaging
We’ve been at it for a long time
Shelter or Package First?
Product – Next Step Beyond - Packaging
• What Is It Supose To Do?
• Contain
• Protects
• Identifies
• Dispenses
• Markets
• Merchandises
• & SELLS YOUR IDEA!
Product – Next Step Beyond - Packaging
• Primary Package – the package holding the
product
• Questions to ask:
• Fragile / Robust
• Breakable / Crushable
• Sensitive to environment
• Water / Humidity
• Oxidation
• Light – UV
• Cold / Heat
• Abrasion
Product – Next Step Beyond - Packaging
Primary Package – Testing the container
No Excuse To Not Test:
• Testing Reveals Hidden Problems
• Regardless Of Product Type
Sterile Packaging Design Failure Test When Lives Are At Stake
Product – Next Step Beyond - Packaging
Secondary Package – Testing the container
No Excuse To Not Test:
• Testing Reveals Hidden Problems
• Regardless Of Product Type
Product – Next Step Beyond - Packaging
• Packaging
• Light – UV
Product – Next Step Beyond - Packaging
• Packaging
• From Environment or Environment From
Product – Next Step Beyond - Packaging
•Primary Package – the package holding
the product
•Questions to ask:
•Ease of user access – Tear, pull tab etc.
•Plastic bag / PE, PP, Foil, Laminate, PS,
PLA,
PET (E, G, R), PA (cellulose), Paper
•w/ Header Card – Ad & product space
•w/o Header Card – Print on bag
•Thermoform Tray / Clamshell
•Injection molded – high end display case
•Chip board box / sleeve
•Display box (Solid Bleach Sulphate – SBS)
•Sterile, Clean, Aseptic
•For edible contents – Can, Jar/Lid, Bag,
Product – Next Step Beyond - Packaging
•Secondary Package – the shipping
container
•Questions to ask:
•Strong – resist vibration, drops,
•Inner cushioning, wrap
•Low volume self pack and ship
•Distributer - single shipped direct
•Pallet Load bulk ship to retailers
•Stacking in warehouse or trailer
•Warehouse needs
•Heat, cold, humidity sensitive
•Consignment
•Wholesaler
Product – Next Step Beyond - Packaging
•Secondary Package –
•Sell Product
•User Instructions
Product Next Step Beyond–Package Labeling
•Packaging
•Labeling– the primary
container
•Questions to ask:
•User Instructions – Line
drawing, Picture, text
•Advertising & Legal –
Co name & address,
product name, bar code,
ingredients, contents,
Qty, warning, model no,
serial no expiration date,
graphics
Product – Next Step Beyond - Packaging
Secondary Package – the shipping container
Product – Next Step Beyond - Packaging
Secondary Package – Testing the container
No Excuse To Not Test:
• Testing Reveals Hidden Problems
• Regardless Of Product Type
Product – Next Step Beyond - Packaging
• Packaging, Transport
• Breakable / Crushable
• Innapropriate
Loading
Product – Next Step, Shipper Labeling
•Labeling –secondary shipping
container
•Issues:
•Advertising & Legal – Co
name & address, product
name, bar code, ingredients,
contents, Qty, warning,
model no, serial no
expiration date
•Ship From Identification
•Ship to Area for
destination information
Product – Next Step, Inventory, Sales, Profit
•Product Sales - Packaged
and Labeled
•Production and Inventory
•Account for Costs
•Product with Profit and
Value
•Customer – Commercial or
Consumer
•Staffing
•Facilitiy to Store Materials,
Produce, Inventory
•Sales Expansion to Region,
Country, International
"Metrics do not make decisions. People make decisions!"
Larry Light, CEO Arcature,
Author of Six Rules for Brand Revitalization
Product–Next Step, Avanced Development
•
•
•
•
•
•
•
•
•
Sales Growth
Next Generation
New Ideas
Update to New languages
Improve Software
Improve Production
Reduce Waste
Community Interaction
Global Activity
•
•
•
•
•
Product–Next Step, Product Use & End of Use
Warranty
Next Step – Future Revisions
Asess Sales & future development
Returns
End of use
• Disposal
• Recycle
• Repurpose
• Ecological impact – hazardous materials
• Biodegradable – Compostable
Give and Get – As a business gives back, it will receive increased customer support
Product–Next Step, Product Use & End of Use
“I’d put my money on the sun and
solar energy. What a source of power!
I hope we don’t have to wait until oil
and coal run out before we tackle that.
I wish I had more years left.”
Product–Next Step, Product & End of Use
•
•
•
•
•
No Warranty
End of Next Step
All, Stopped
Returns –forget it!
The End
Thank you!