empathy - d.school

Why empathy?
What are we looking for?
What are we looking for?
Needs that are meaningful to THEM
(not to you)
How to gain empathy?
The beginner’s mindset…
Not judging
Truly curious
Questioning everything
Finding patterns
Truly curious
Great listener
Immerse. Observe. Engage.
Team Roles:
Lead interviewer
Secondary interviewer
Capture
Interviewing Rules
1st RULE: You do not say ‘usually’ when asking a question.
Interviewing Rules
1st RULE: You do not say ‘usually’ when asking a question.
2rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over
another, then the conversation is NOT over. Ask why that’s important.
Interviewing Rules
1st RULE: You do not say ‘usually’ when asking a question.
2rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over
another, then the conversation is NOT over. Ask why that’s important.
3th RULE: Only 10 words to a question.
Interviewing Rules
1st RULE: You do not say ‘usually’ when asking a question.
2rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over
another, then the conversation is NOT over. Ask why that’s important.
3th RULE: Only 10 words to a question.
4th RULE: No leading questions.
Interviewing Rules
1st RULE: You do not say ‘usually’ when asking a question.
2rd RULE: If someone says “I think” or states a belief or seems to prefer one
thing over another, then the conversation is NOT over. Ask why that’s
important.
3th RULE: Only 10 words to a question.
4th RULE: No leading questions.
5th RULE: Capture the interview!