2017 TEAM CAPTAIN GUIDE
YOUR GUIDE TO RECRUITMENT AND FUNDRAISING SUCCESS!
Southern Colorado, Pueblo
September 9, 2017
Rock Canyon Swim Beach
@ Lake Pueblo State Park
Welcome Team Captain!
We are delighted that you have committed to be your team’s captain for the 2017 Pueblo Walk to
End Alzheimer’s! Thank you for taking the first step toward making our event a success. This
guide will provide the tools you need to make your team’s experience fun, successful and rewarding.
As team captain, you are a powerful force in the fight to end Alzheimer’s Disease. A Team Captain’s
job is to motivate and encourage
others to join your team, promote
the Walk and encourage your team
with their fundraising efforts. Every
person you recruit and every dollar
that your team raises brings us another step closer to a world without
Alzheimer’s disease.
Since 1989, we’ve been walking to
make a difference in the fight against Alzheimer’s, the nation’s sixth leading cause of death. The
success of the Walk relies on teams just like yours — teams made up of friends, family, coworkers and neighbors, all united to end this devastating disease.
You can start with one email, one phone call, or one letter asking friends and family to join you.
You will be amazed how many people are touched by this impartial disease, and how willing they
will be to join you! The following pages contain some ideas intended to stir your creative juices!
Please contact us if we can be of any assistance!
Your Pueblo Staff Team:
Felicia Duff (Carleo), Development Coordinator, [email protected], 719.544.5720 x 302
Ann Carter, Regional Director, [email protected], 719.544.5720 x 300
Jill Suazo, Administrative Assistant, [email protected], 719.544.5720 x 304
Register your team today at:
www.alz.org/co
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Why Do We Fundraise?
Funds raised through the Walk to End Alzheimer’s support all of the programs and services we offer
for those individuals facing Alzheimer’s disease, as well as programs and services for their families
and care partners. In addition, Walk funds support advocacy for better care, and research towards
treatments and ultimately a cure.
The Alzheimer’s Association core programs and services include:

24/7 Multilingual Helpline

Monthly Support Groups

Educational classes

Care Consultations

Research

Medic Alert and Safe Return

Early Stage Services
2017 Colorado Walk to End Alzheimer’s Locations
Boulder
Larimer County
Saturday August 12, 2017
Saturday September 23, 2017
University of Colorado Business Field
Chapungu Sculpture Park at Centerra
Colorado Springs
Pueblo
Saturday September 16, 2017
Saturday September 9, 2017
America the Beautiful Park
Rock Canyon Swim Beach
Denver
@ Lake Pueblo State Park
Saturday September 16, 2017
Steamboat Springs
Denver City Park
Saturday August 26, 2017
Ft Morgan
Casey’s Pond
Saturday September 9, 2017
Sterling
Fort Morgan City Park
Saturday August 26, 2017
Grand Junction
Columbine Park
Saturday September 9, 2017
Southwest Colorado
Long Family Memorial Park
Saturday September 16, 2017
Greeley
Cortez City Park
Saturday September 30, 2017
Bittersweet Park
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Where to Start?
Take some time to learn about the online tools you have available. If you are familiar with the
tools, it will be easier for you to encourage your teammates to use them. The easier it is for
someone to give you money, the more fundraising success you will have! Your participant page
and your team page can be found by accessing the Alzheimer’s Association Colorado website at:
www.alz.org/co
Each registered participant will have a Participant Center Page. From this page you can build a
personalized fundraising web page. You can send emails, stay in contact with your team members, check your fundraising accomplishments, and access social media tools. This is a great
way to reach out to coworkers, friends and family when seeking donations. Each team will also
have a Team Page that can be used in the same manner.
1. Register your team.
2. Build your personal participant and team pages for your team. Make it personal, add photos
and tell people why you have chosen to Walk.
3. Set personal and team fundraising goals.
4. Make the first donation. Donors are more motivated if they know you have also personally
contributed to the cause.
5. Create a list of potential teammates, friends: family and those closest to you are a natural fit.
Ask your acquaintances at work, church or the clubs that you participate in to join in the fight.
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6. Fundraise!

Conduct a letter writing campaign. This is the easiest and most effective way to raise money.
Use social media to get the word out. Facebook and Twitter are great tools to let people know
what you are doing. Remember, you can provide links directly to your participant/team page.

Make it as easy as possible to support your team. Your donors can use a credit card on
your participant/team page, that’s pretty easy right? Pick checks up in person- while you are
there, encourage them to join your team! Enclose a stamped envelope if you mail them a letter.

Tailor your pitch to your donor. Tell them your story, and be prepared to listen to theirs. You
are raising money that directly contributes to better the lives of those directly affected by Alzheimer’s disease. It is something to be very proud of. Tell everyone! To a close friend you might
ask, “Will you please sponsor me?” To someone with an Alzheimer’s connection you might say,
“I’m raising money for the Walk to End Alzheimer’s so that we can make sure there are programs and services available to help people like my mom and your uncle. Will you please sponsor me?”
7. Follow-up, follow-up, follow-up. Please call and send e-mail reminders. Let’s face it we all
lead busy lives- a gentle nudge is very often just what we need.
8. Say thank you. Always remember to thank those who donate to your team and especially to
those who join your team and help you fundraise. Use your participant center email to send
thank you notes for every donation. Those two little words go a long way! We want every one
involved to know that we appreciate the effort involved in creating a successful event.
9. Don’t be discouraged if you are turned down every now and then. Keep asking and keep the
door open!
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Corporate Fundraising Ideas
Many companies will happily promote internal fundraising events, and the Walk is a great opportunity for team building within your organization. Always make sure you have the appropriate permission before you fundraise at your place of employment.
The following ideas can easily be implemented in most corporate environments:
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
Team Recruitment: Call Erin in the Denver office if you would like Walk posters or post cards.
Our posters and postcards can be personalized with your team name and have important information like the website address, Walk date, time and location. Keep a supply of Walk collateral
on hand so you have it ready when you run into people you want to ask to join your team. Post
Walk team recruitment information in the lunch/break room where people will see it.

Coin Wars: Each employee makes a jar and leaves in the lunchroom. Loose change is collected all year, at the end of the year the coins are counted. Silver coins have positive values, pennies hold negative values. This is a fun competition, and you will be amazed at the money that
you will raise! It might be fun to have a prize a the end of the year for the person who raised
the most money!

Jeans/Casual/Colors Day Campaign: For a specific dollar donation, employees can dress
casual on designated days. Some organizations allow color days. Color days are designated
days when staff members wear their favorite sports team colors. If you already have a designated casual day, turn it into a fundraiser. You might consider selling a years worth of Casual/
Colors Day privileges for $100, or a month for $25. This great fundraising event can go on all
year long. You will always find us in jeans at the Association on Fridays!

Lunch with the Boss: Employees who donate to the Walk are entered into a monthly drawing
for lunch with the “boss.” This is a great way for your executives to get to know newer or
younger staff members.

Meeting Etiquette: Fine coworkers $1 for arriving late, not
turning off cell phones, having
side conversations, etc. Correct
some bad habits while raising
funds for Walk.

Parking Promotion: Hold a
monthly drawing, $1 per chance
to win a prime parking place for
the month.
More fun ideas...
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
Spa Day: Offer 10 minute chair massages for those who make donations. Call the local massage school to see if a “therapist in training” will donate some time for your event.

Cook Off: Charge an entry fee and/or $1 per vote for the yummiest dish. This can be a
monthly event, deserts one month, appetizers the next, use your imagination, you know how
everyone loves to eat!

Wine Pull: Have each member of your team donate a bottle of wine to the event. Place bottles upside down in cardboard wine cases so no one can see the bottle. Charge all who attend
an entry fee. For that entry fee participants have the opportunity to pull one wine bottle from
the box. Whatever wine they pull is their prize! You might even have a “premium” wine box.
Those that make an additional donation get the opportunity to pull a bottle. From the
“premium” box.

Break a Balloon Contest: Have your most convincing salesperson gather prizes from local
businesses and eateries. Number the prizes on the list and fill balloons with corresponding
numbers. Charge a suggested donation per balloon, let participants choose a balloon and give
it a squeeze! Whatever prize matches their number is their prize. Prizes can include casual
day stickers, gift cards, prime parking spots, free lunches, gift certificates, etc.

Manager Cook Off: For a $10 donation, employees enter a drawing to win a chance to dine
on food prepared by the management team. Use your imagination and your leadership’s skills,
the result could be an annual favorite event!

Matching Gifts: Be sure to check with your employer to see if your company offers a matching gift program. Your hard fundraising work can often be multiplied!
Family Team Fundraising Ideas
Be sure to take advantage of all of our online tools that you can find on the Colorado Chapter‘s website at www.alz.org/co . These tools provide team captains and walkers with fun, easy and effective
ways to recruit walkers, register for the Walk and fundraise on line. Use these fundraising ideas to
enhance your participation in Walk to End Alzheimer’s and increase your team’s fundraising efforts!
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
Write Letters! When writing a letter requesting a Walk donation, be sure to make it personal.
Tell your story, why do you participate in the Walk? The more vulnerable you are when sharing
your experiences the more responsive your donors will be. Ask your friends and family, but don’t
forget to ask people that you work with professionally too. Consider sending letters to your hair
stylist, dentist, accountant, lawyer, stock broker or even your kid’s teachers.

Widen the scope of your letter writing campaign by requesting the address books/email lists
of your family and friends. If they would prefer not to share their lists, ask them to send the request on your behalf. You can send a different version of your letter to these lists, introducing
yourself and making new connections, e.g., “I am Mary’s sister, and you may know that our father has Alzheimer’s…”

Use fundraising kits. Take
advantage of fundraising kits
such as pizza sales kits, or
the multitude of candy,
beauty products, gift wrap
and jewelry sales kits to bolster your team total. Google
fundraising ideas for a comprehensive list of opportunities.

Organize your own fundraising event. There are no
limits to what you can do.
Some simple ideas might
include a lemonade stand,
garage sale, car wash or
bake sale. These are great
ways to get your children
involved!
More fun ideas

Game night anyone? If you are
feeling a little more creative you
might consider hosting a family/
friends game night. Charge an entry
fee, or play $1 a hand, have prizes
or maybe even have a final round
where the winner has the opportunity to put their winnings toward their
personal fundraising goal. The team
still benefits, and hopefully you can
recruit friends or family not already
on your team!

Love to cook? f you are a really
great cook, host a dinner and charge participants to attend.

Host a backyard garden party. If you have a talent, incorporate it into the event.

Are you a golf enthusiast? Arrange a round of golf for the cause.

Do you teach Aerobics, Zumba or another fitness class? Hold a class; charge $5 per person with the proceeds going to the Walk.

Birthdays...we all have one! Several people have reached their goal by asking friends and
family that would normally give birthday gifts to write a check to the Alzheimer’s Association in
lieu of gifts. This feels really great to both parties!

Friendly Competition. Host a ping pong, bridge or pool tournament. Entry fees and prizes are
always a great way to entice people to participate
 Share your talent! If you have a skill or talent, chances
are there are those who admire it and would like for you to
share it. Don’t be shy, step out of your comfort zone, it is for a
great cause!
 Be sure to watch our website for Do It Yourself (DIY)
events that are happening in your area. Go and support others in their fundraising efforts! Keep us in the loop when you
are hosting an event. We would love to send a representative
and advertise the event for you on our DIY page of the Walk
website.
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Care Community Fundraising Ideas
Care communities are an amazing part of our Walk to End Alzheimer’s and they make up about half
of our teams. Over the years those teams have shared with us many of their creative ideas for
fundraising. Here are a few of our favorites.
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
Causal for a Cause. Casual for a Cause is our greatest ever, super easy fundraising tip! Pick
up your causal for a Cause stickers at the Alzheimer’s Association and start collecting money
today! Sell the stickers for $5 each, or make them into buttons and sell them for $100 for the
whole year. Each sticker entitles the participant to dress in casual attire on given days. Call Erin
at 303-813-1669 for your Casual for a Cause stickers today

Food = Funds! Ice-cream socials, bake sales, cookouts, breakfast burritos, donut sales, everyone loves to eat! Remember to reach out to your suppliers, maybe one of your food vendors will
donate the raw materials for your event.

More food! Auction off cooking lessons with your chef, or maybe hold a raffle for a private gourmet meal prepared by your chef. Chances are the chef in your community enjoys cooking. Take
advantage of those wonderful skills and raise some money for the cause!

Bingo! Get prizes donated and charge an entry fee.

Hold a Craft Sale. Have residents make hand made crafts and then have a craft fair to sell
these one of a kind treasures. Last year one of our communities had their residents hand paint
clay pots. As another project residents participated in a gardening day filling the creative pots
with “forget me nots”. What a great way to welcome spring and raise some money for your Walk
team!

Host a Used Book Sale.
Don’t know what do to
with your used books?
Ask everyone you know
to donate their used
books., then sell them for
your fundraiser.

Involve your residents
and their families!
When family members
drop by for a visit, never
miss the opportunity to
ask them to join your
team. Do they have a
special skill or talent that you could incorporate into your fundraising event?
Walk to End Alzheimer's FAQ
Q: Is there a minimum amount that needs to be raised to Walk? Is there a registration fee?
A: No, there is no minimum to participate in the Walk, and there is no registration fee. However,
we encourage every walker to set a personal goal of $200. Participants who raise a minimum of
$100 will receive an official 2017 Walk to End Alzheimer’s t-shirt. Participants who raise $500 or
more are eligible for our Champions and Grand Champions Club!
Q: How do I e-mail current/potential donors from my personal page?
A: You can compose e-mails in your Participant Center (look for the E-mail tab) and send them to
potential donors. Manually enter your recipients or click “Address Book Import” to upload your
Outlook, Yahoo or Netscape address book or CSV file. Create your own e-mail message or select
one of the templates we’ve started for you. Potential donors will receive an e-mail from you that
leads them directly to the donation tool on your personal page.
Q: How can I see who has donated to my team so I can thank my donors?
A: To see your donations, log on to your participant page. You can see your donors and the
amount donated in the green box labeled honor scroll. If you would like to send them an e-mail
thank you, use the e-mail tab to access your e-mail tool.
Q: How should I turn in donations?
A: Donations can be mailed directly to the Alzheimer’s Association at 4104 Outlook Blvd. Building
B, Pueblo, CO 81008. Remember, never send cash in the mail. If you have cash to turn in you
can bring your donations to the office, or you may turn them in the day of the Walk. If you turn
your donations in prior to the Walk, they will be listed on your honor scroll.
Q: What if my donors would like a receipt?
A: When a donor gives online, they will receive an automatic thank you letter via e-mail that can
be used as a receipt. All “offline” donations
of $100 or more will receive a thank you letter from the Alzheimer's Association automatically.
Q: I mailed a donation in, but it does not appear on my honor scroll.
A: Please allow 5-10 business days for processing. If the donation does not appear
after 10 business days, please contact us at
719.544.5720.
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Q: Can I send in donations for more than one participant in one envelope?
A: Yes, but please be very specific as to how the donations should be
credited. Include the Walk location, participants name and team name
if applicable. The more information you provide, the faster we can process your donations.
Q: Can I check in prior to the event to avoid the long registration lines?
A: Yes, we encourage you to turn in your money, pick up your registration packet and Walk shirts prior to the day of the event. Please call
Felicia to schedule your pick up. 719.544.5720.
Q: Can people register on the day of the Walk?
A: Yes, day of registration is permitted. Those needing to do so should visit the registration area to
fill out a quick registration form. Donations may also be made at that time.
Q: Does every member of my team need to register?
A: Yes, there are several reasons we like all members of the team to register, first and most im–
portantly, the registration form has a waiver that all walkers or their guardians should sign. These
waivers are required by the cities who allow us to hold walks in their parks. Secondly, we like to
know who is walking so we can thank them for their participation. Finally, we like to know how many
people are participating in the walk each year. It is fun to watch the size of the event grow. Participants like to know too!
Q: If I am registered online, but don’t have any money to turn in on the day of the Walk, do I still
need to go through registration?
A: If you have turned in your money, picked up your materials at pre event check in, you can avoid
the registration line and enjoy the day.
Q: Will the money I turn in on the day of the Walk show up online?
A: Yes, day of donations will be entered online, but please
allow at least one month post Walk for them to be reflected on the website. In Colorado we host 12 walks within a
months time and the Denver accounting office is responsible for processing all donations into our database. It is an
overwhelming task and they do it as quickly as possible.
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The Southern Colorado Walk Committee is excited to announce we will be continuing our
“Memory Mile” campaign for the 2017 Walk to End Alzheimer’s season! In an effort to further
our efforts in honoring loved ones and to remind participants of the reason we Walk and continue our commitment in this fight, the first mile of our Walk route is affectionately named the
“Memory Mile.”
We are excited to offer you, our beloved teams and participants, the opportunity to honor
your loved ones, with our Memory Mile Scrapbook signs, a memorial/tribute to your loved ones.
Whether you are honoring someone living with Alzheimer’s, a dear loved one who has passed
with the disease, or those loving individuals who selflessly provide caregiving to protect our dear
loved ones, we want to honor their memory, their legacy, and their love!
For those of you wishing to participate in this campaign, we ask that you submit a brief
tribute, to Felicia Duff, Development Coordinator, and we will be adding those tributes to free
standing signs that will be posted along the Walk route on Walk day, to allow participants to
take a moment, read your tribute, and be reminded of the reasons we Walk. We all have a
memory to share, let's take a moment to honor those we love and share that love with others
participating in the 2017 Walk to End Alzheimer's.
We ask that you keep your tributes brief, as space on each board will be limited, and long
messages will be more difficult for Walkers to read as they pass by, but please be creative. An
example may be something like the following:
"Team Cherished Memories Walks to Honor our Papa"
(include picture of "Papa")
Honoring his legacy as a wonderful husband, loving father, and admirable Papa
With Love, Team Cherished Memories, the Smith & Jones Families
How do you contribute to this campaign? Please complete the form on the following page
and submit your tribute to Felicia Duff, [email protected] no later than August 21, 2017. Please
include the message as you wish it to appear. If you would like to include a photo, please be sure
the photo is good quality, to avoid pixilation when printing. (Participants may submit up to 4
photos to be used for each sign.)
Is there a fee to participate in this campaign? There is no fee to submit your tribute, but
we do highly encourage participants to make an additional self-donation of $25 or more to your
team. As we help to preserve the memory of your dear loved one, help preserve the memories of
future generations by contributing to the funding of research to find an End to Alzheimer's and
help the Alzheimer’s Association continue to provide support and care to Southern Colorado
communities and families.
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CONTACT INFORMATION
Name: ______________________________________________________________________
Email: ______________________________________________________________________
Address: ____________________________________________________________________
City: ______________________________ State: ______________ Zip: _______________
Phone: _(
)__________________________
TRIBUTE INFORMATION
Name of Honoree(s): __________________________________________________________
Message to be Included: _______________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
I would like to include a photo(s):
Yes
No
**Please check all flowers that apply for the above tribute. These flowers will be included on the sign.**
BLUE
Honoree is
living with
Alzheimer’s
PURPLE
Honoring the
memory of the loved
one we lost to
Alzheimer’s
ORANGE
Supporting the
fight against
Alzheimer’s
YELLOW
Honoree is a caregiver for someone
with Alzheimer’s
Please submit completed forms with pictures
to Felicia Duff, Alzheimer’s Association
Development Coordinator.
[email protected]
If you have any questions or concerns,
please contact the Alzheimer’s Association
719.544.5720
Alzheimer’s Association, Pueblo
4104 Outlook Blvd. Bldg. B
Pueblo, CO 81008
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