The international children's
& maternity trade show
Results
January 24-26, 2016
parc floral de paris
illustration Anne Laval
of the 19th edition of Playtime Paris
Sticking to its course, Playtime has just achieved a new record!
At the dawn of its 20th edition, Playtime Paris chose the theme of ‘Marvelous’ for its gathering
of professionals from the children’s and maternity universes.
This 19th edition gathered over 500 collections (+11% more than last winter), two thirds of which came from abroad,
covering all of the children’s and maternity universes (71 % children’s fashion, 21% design and layette, 8% maternity).
Around one hundred brands exhibited at Playtime for the first time, and for some of them, it was the launch of
their very first children’s collection (à l’ombre les enfants, carrousel & bazaar, dancing in the grass, de cavana,
gosaoaky, howlin, minois paris, wynken, see concept, sawa shoes, sways, …).
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Exceptionally, the trade fair started one day later (from Sunday to Tuesday) in order to allow some of our visitors to
organize back-to-back visits with Playtime and Pitti Bimbo in Florence, Italy. This shift resulted in a whopping 2684
visitors on Sunday January 24, an all-time record number of attendees for one day. In all, over three days, the fair had
7457 professional visitors.
In spite of the recent events that pushed numerous visitors, particularly from Asia and North America, to cancel their
trip to France, we noted a strong increase in foreign visitors for a rise of 8 points over January 2015 (57% vs. 49%),
thereby surpassing, for the first time ever, the percentage of French buyers. Well anchored in the international scene
for several seasons now, Playtime thus became the most international European professional trade fair, an undeniable
advantage in a difficult national economic context.
In terms of details, European buyers made up the top contingent of visitors, in front of the French, the Asians and the
Americans. And, although their numbers were smaller, several prestigious sales points in the Middle East and Australia
were also present.
Finally, thanks to a strong communication campaign and continuous prospection efforts, the trade fair managed to
attract a high proportion of new buyers, representing just as many development opportunities for the exhibitors.
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Beyond sheer numbers, this edition will also go down as a formidable source of inspiration for professionals, who
were able to discover:
• The 3 children’s trend spaces put together by our trend-setter Julie Malait which presented the themes of ‘Winter
Wonderland’, ‘Frozen Landscapes’ and ‘Surreal utopia’ designed, respectively, by artists Odette Picaud, Brigitte
Amarger, and Hélène B. Caperna.
• A selection of accessories from Marie-Claire Enfant Magazine presented in vitrines in the 2 rest areas of the fair.
• The winners of 4 prizes given by the editors of Milk magazine (the Best Fashion prize for wolf & rita, the Shoes
prize for pom d’api, the Design prize to camomile london and the Must-Have prize for the combination of fox prints
from hello simone).
• The Carlin trend office contributed a detailed spotlight on the ‘Textures’ that future mothers will be wearing, in the
trend space designed by artist Zoé Landry situated in that sector of the show.
Photo captions : 1. Deco/Design section 2. Fashion section 3. Fashion section 4. Créatifs Space 5. Deco/Design section 6. Fashion section 7. Deco/Design section 8. Fashion section 9. Fashion section
10. Maternity section 11. Press Office Detail 12. Deco/Design section 13. Trend space”Surreal utopia” 14. Trend space ”Frozen Landscapes” 15. Trend space ”Winter Wonderland” 16. maternity Trends space ”Textures”
IN detail
Total number of visitors
France: 43%
International: 57%
Top 5 EUROPE
1. Belgium
2. United Kingdom
3. Spain
4. Italy
5. Holland
TOP 5 EX EUROPE
1. South Korea
2. United States
3. Japan
4. Russia
5. China
All countries present (62):
Algeria, Andorra, Australia, Australie,
Bahrein, Belgium, Brazil, Canada,
Chile, China, Czech Republic,
Denmark, Estonia, Finland, France,
Germany, Greece, Holland, Iceland,
India, Ireland, Israel, Italy, Ivory
Coast, Japan, Jordan, Kazakhstan,
Koweit,
Lebanon,
Lithuania,
Luxembourg, Madagascar, Martinique, Morocco, North Korea,
Norway, Panama, Peru, Poland,
Portugal, Qatar, Reunion, Russia,
Saudi Arabia, Senegal, Singapore,
Slovakia, South Africa, South Korea,
Spain, Sweden, Switzerland, Taiwan,
Thailand, Tunisia, Turkey, UAE,
United Kingdom, United States, Ukraine
Breakdown of
visitors by day
Sunday
Day 1
36%
Monday
Tuesday
Day 3
30%
Day 2
34%
Europe*: 45%
Asia: 6%
The Americas: 3%
*Ex France
Middle East: 2%
Africa: 1%
Oceania: 1%
Next editions
The next presentation of Fall/Winter 2016/17 collections will take place at Playtime New York at the Metropolitan Pavilion
on February 14 - 16, with 170 collections; and then in Tokyo on February 23 - 25, with 230 collections.
As for Playtime Paris, it will return this summer at the Parc Floral de Paris to celebrate its 10th anniversary, on July 2 - 4, 2016.
For more information, please go to
www.playtimenewyork.com
www.playtimetokyo.com
www.playtimeparis.com
For all photo requests, please contact our press office: Kidding • Tel 01 53 34 68 10 • E-mail [email protected]
Organisation Picaflor Sarl • Tel +33 1 43 72 75 37 • E-mail [email protected]