2.05: SEM II
Utilize publicity/public-relations activities
to create goodwill with stakeholders
Reasons for maintaining/
building fan support
O Maintaining allows you to have repeat
customers and help the building process
O This is the event’s primary income
O More tickets sold = more money
O Fans will encourage their friends to come
with them
How to Build Fan Support
O http://www.sportsnetworker.com/2012/02/
15/the-psychology-of-sports-fans-whatmakes-them-so-crazy/
Things that can be used to
maintain/build fan support
O Get the people involved with the event to
perform at their highest level
O Give the fans a reminder about the event
O Inform local people about the event
O Send out news letters to season ticket
holders
Techniques to maintain/build
fan support
O Having a winning team
O Giveaways
O Promotions throughout the off-season
O Have one or more of your sponsors hand out
free items to the first few people to walk
through the gates (i.e., T-shirts, bobble
heads, etc.)
Community Outreach Projects
O The purpose of community outreach
projects are to spread good
throughout a community, while you as
a team may benefit.
O You may create opportunities where
you connect your community and you
may get some unexpected benefits.
Why Event Marketers Become
Involved With Outreach
Projects
O To promote their teams/sport events
O To promote products and services
through sporting events and sports
teams
O To help out the community
Ways Event Marketers Become
Involved With Community
Projects
O Hold a relay race or bike race to
support a local organization to
promote your team.
O Give away free merchandise to your
community to promote your team.
O Have a chance to win tickets to one of
your teams sporting events.
O Give away a meet/greet to the team
Partner Activity
O Collaborate with a classmate to brainstorm
strategies for maintaining/building fan
support for a East Forsyth High School sport.
Document the sport, the current sport’s
record, the approximate attendance at home
games/matches, and five strategies with
explanations.