Slide 13.1
Chapter 13: A roadmap for e-business strategy implementation
After this session you should be able to:
 Explain the nine steps of the e-business strategy formulation
roadmap.
 Link the individual steps of the roadmap to the different parts of
the e-business strategy framework.
 Understand the main business and management issues involved
in each stage of the e-business strategy formulation roadmap.
Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008
Slide 13.2
Exhibit 13.1 The roadmap for e-business strategy
implementation addresses nine interrelated issues
1
Vision
2
Objectives
3
What value do we want to offer through our e-business strategy?
Target segment(s)
What are the customer segment(s) to target and what is our value
proposition to each segment?
Privacy, ethical and legal
issues
6
External partners
7
8
What are the objectives of our e-business strategy?
Value creation
4
5
What is the vision for our company?
Organisational model
Revenue and cost model
What kind of privacy concerns, ethical and legal
issues do we need to consider?
Should we implement our e-business strategy alone or with
external partners?
What organisational model should we apply?
What is our cost and revenue model?
9
Strategy alignment
How is our e-strategy aligned with our physical strategy?
Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008
Slide 13.3
e-Business Strategy (how firms develop and implement strategies for their e-business activities).
A fit between external factors (market positioning) and internal factors (resource
exploitation) can help a firm gain competitive advantage leading to the goal of longterm success
Contextual Relevance
identify/explain how your challenge/opportunity/problem/article/topic/case relates to e-Business Strategy
Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008
Slide 13.4
Exhibit 13.2 A mission statement serves multiple different
purposes
Mission statement
Definition of business
scope
Where?
Definition of unique
competencies
How?
Definition of values
Why?
• Areas in which the firm
wants to compete
• Priorities for the firm's
develop-ment and resource
allocation
• Competencies, the firm
possesses now/will develop
and exploit in the future
• Resources/capabilities that
create those competencies
• Emotional values that
inspire people
• Sources of commitment
and involvement
• Ethical standards
• Starting point and
'home base' of
strategic direction
• Base for reflection
and reaching
consensus
• Definition of
priorities for the
strategic agenda
• Direct/empower
people
Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2nd edition, © Pearson Education Limited 2008