Changing Lifestyles Strategy 2011-2015 Gedling’s Sports and Physical Activity Strategy Complied by the Gedling Changing Lifestyles Partnership Many thanks to Prospects4Sport for their support in producing this strategy Changing Lifestyles Strategy Page 1 Contents FOREWARD 4 SECTION 1: INTRODUCTION AND VISION 1.1 Introduction 5 1.2 What is physical activity and sport? 5 1.3 Importance of physical activity and sport. 6 1.4 Vision 2026 and the 5 Priorities 8 1.5 Working in partnership 8 1.6 Changing Lifestyles Strategy: Vision and Purpose 10 1.7 Our achievements since 2005 10 SECTION 2: GEDLING CONTEXT 2.1 Current participation in Gedling 16 2.2 State of Gedling Borough Report 17 2.3 How the State of Gedling Borough findings impact on sport and physical activity 17 2.4 Gedling Sports Audit 19 SECTION 3: STRATEGIC INFLUENCES 3.1 National, regional and local strategies 21 3.2 The 2012 Olympic and Paralympic Games 22 SECTION 4: STRATGY OUTCOMES AND STRATEGIC AIMS 4.1 Strategy outcomes 23 4.2 Strategy framework 23 4.3 Strategic aims 24 4.4 Scope of each strategic aim 24 4.5 Principles of the strategy 26 Changing Lifestyles Strategy Page 2 SECTION 5: PRIORITY OBJECTIVES AND SECTION OUTCOMES 5.1 Opportunities to be active: Everyday Activity 27 5.2 Opportunities to be active: Active Recreation 28 5.3 Opportunities to be active: Sport 28 5.4 Place to be active 29 5.5 Equality and diversity 29 5.6 Resourcing the strategy 30 5.7 Monitoring evaluation and review 30 REFERENCES Changing Lifestyles Strategy 30 Page 3 FOREWORD We are delighted to introduce you to the renewed ‘Changing Lifestyles’ Sports and Physical Activity Strategy developed by the Gedling Sports and Physical Activity Partnership. Fundamental to the Partnership‟s vision is for residents of Gedling Borough to lead a physically active lifestyle. The partners listed below share a vision of improving the health and wellbeing of all the citizens of the Borough by 2015. This is the second time we have developed a five year strategy for sport and physical activity in Gedling. There have been many achievements over the last 5 years which have improved the health of Borough citizens and increased levels of participation in sport and physical activity. In order to build on the achievements and continue to work towards the vision, the strategy has been reviewed to ensure that it meets the changing needs of the local community. It is important that the strategy is flexible and can take full advantage of change in these uncertain times. The identified targets in this strategy will require a significant amount of human and financial resources. At a time when those resources are limited, it is imperative that we the partners work together to share resources to avoid unnecessary duplication and to maximise their impact; in that respect we are totally committed to this process. Gedling Community and Voluntary Service Gedling School Sports Partnership and Wheldon School & Sports College Gedling Sports Forum NHS Nottinghamshire County Gedling Borough Council Nottinghamshire County Council Sports Nottinghamshire - County Sports Partnership Changing Lifestyles Strategy Page 4 SECTION 1: INTRODUCTION AND VISION 1.1. Introduction This Changing Lifestyles Strategy has been produced by the Gedling Sports and Physical Activity Partnership to provide strategic direction to helping people to become more active. It builds upon the success of the previous strategy, which ran from 2005 to 2010. The strategy is aimed at: professional officers and organisations involved in the work of the Local Strategic Partnership (LSP); staff and volunteers working within organisations in health, physical activity, sport and leisure. These organisations may be in the private, statutory and voluntary sectors; all council departments and other non-sports organisations that may use sport and physical activity as a tool for meeting other objectives; regional and national funding and strategic organisations. 1.2. What is physical activity and sport? Physical Activity A clinical definition of physical activity is described as „any bodily movement produced by skeletal muscle that results in a substantial increase in energy expenditure over the resting period‟, whilst health enhancing physical activity is any form of physical activity that benefits health and functional capacity without undue harm or risk. The Changing Lifestyles Strategy covers all elements of physical activity as defined in the Department of Health framework “Be Active, Be Healthy”: Partners in Gedling will work together to help people increase their activity levels in all three types of activity – everyday activity, active recreation and sport. Everyday activity is a way of life which physical activity is valued and integrated into daily living. Active recreation is generally unstructured activity that individuals freely pursue in their leisure time for a sense of enjoyment that also benefits their physical social and emotional well-being. ‘Sport means all forms of physical activity which through casual or organised participation, aims at expressing or improving fitness and mental well-being, forming social relationships or obtaining results in competition at all levels.‟ Source: The Council of Europe’s European Sports Charter as adopted by Sport England and used in the East Midlands Regional Plan for Sport ‘Change 4 Sport’. Changing Lifestyles Strategy Page 5 Source: Be active, be healthy: a plan for getting the nation moving (2009) 1.3 Importance of physical activity and sport The government now accepts the impact that physical activity and sport can have on improving quality of life. As well as the enjoyment people get from taking part in physical activity and delivering sport for sports sake (Sport England Strategy, 2008) there are a number of cross cutting benefits. Physical Activity, Sport and Health Improvement. In 2009 the Government produced the „Be Active, Be Healthy – a plan for getting the nation moving which recognises the importance of physical activity in everyday life. In addition to this the Chief Medical Officer‟s report entitled ‘At least five a week’ outlines that 30 minutes a day of at least moderate intensity physical activity on 5 or more days of the week reduces the risk of premature death. In addition to this the Department for Health have produced a strategy for public health in England, Healthy Lives, Healthy People (2010) which highlights the current issues which face the nation and the importance of physical activity to improve health and wellbeing. National research has shown that increased levels of physical activity will have a major positive impact on health (Be active, be healthy, 2009). It: can reduce the risk of major diseases, including coronary heart disease (CHD), hypertension, type 2 diabetes, chronic kidney disease and some cancers. Over one-third of CHD deaths are estimated to be attributable to physical inactivity. can reduce the risk of stroke. Inactivity has also been calculated to impose a threefold increase in stroke incidence among middle aged men in the UK; Changing Lifestyles Strategy Page 6 protects against cancers of the colon, breast (post-menopause) and endometrium (lining of the uterus); reduces the risk of and helps manage musculoskeletal health conditions, including osteoporosis, back pain and osteoarthritis; reduces the risk of depression and promotes many other positive mental health benefits, including reducing state and trait anxiety. It has been found to be just as effective in the treatment of mental ill health as anti-depressant drugs and psychotherapy; improves physical self-perceptions and self-esteem; it helps reduce falls and fractures; It helps tackle the alarming rate of obesity. Healthy Weight, Healthy Lives (2008) is the Government publication dedicated to addressing this issue of which a central theme to this strategy is building physical activity into our lives. The cost to the NHS for treating CHD, stroke, obesity and other health problems caused by physical inactivity is high and places an enormous financial burden on the Health Service. The cost of physical inactivity in England – including direct costs of treatment for the major lifestyle related diseases, and the indirect costs caused through sickness absence – has been estimated at £8.2 billion a year (Be active, be healthy, 2009). Physical Activity, Sport and Community Safety Engagement in physical activity can make a significant contribution to the reduction of crime rates and anti-social behaviour. It provides positive diversionary activities for children and young people and also structured community based sporting activities for all ages. Physical Activity, Sport and Lifelong Learning There is an increasing amount of evidence to show the positive contribution that physical activity and sport has on educational attainment especially in young people. It helps people develop new skills and confidence and children are provided with opportunities to be challenged and learn about risk. It can change the way they see themselves and what they aspire to be in the future. Source - PE & Sport Strategy for Young People, Department for Education and Schools (2009). Physical Activity, Sport and Regeneration The development of sports facilities and parks and open spaces can play an important role in enhancing the image of an area. It brings inward investment and offers employment to a large number of people. As participation increases so will expenditure bringing economic growth and expansion. This has been highlighted in a number of documents including Sport England‟s Strategy, with the London 2012 Olympics being a major contributor. Changing Lifestyles Strategy Page 7 Physical Activity, Sport and Social inclusion Physical activity and sport brings people together and breaks down social and cultural barriers. It contributes to social development and physical, mental and emotional well-being and helps to tackle isolation and fosters civic and social pride. 1.4 Vision 2026 and the 5 Priorities Vision 2026 and the 5 Priorities is the Sustainable Community Strategy for Gedling Borough that has been developed by Gedling Partnership, the local strategic partnership. It outlines a long-term strategic vision of what the Borough will be like in 2026 and is based upon extensive consultation and research as to what the key issues for the Borough are. There are five key themes to Vision 2026: A place of safe and strong communities. A place where people are treated fairly and have the opportunity to get involved. A place where we take care of our environment. A place where people can lead a healthy and active lifestyle. A place that contributes to a vibrant and prosperous Greater Nottingham. This new Changing Lifestyles Strategy is directed by Vision 2026 and will particularly contribute to making the borough a place where people can lead a healthy and active lifestyle. By increasing participation in sport and physical activity within our Borough we will also contribute to the other themes of Vision 2026. We will do this by encouraging our communities to participate in positive activity, make such activity more accessible to a wider range of people, encourage a sustainable environment where this activity can take place, develop new skills for residents through sport and volunteering and enable people to feel more able to contribute to working life through an improvement in their physical and emotional well-being. 1.5 Working in Partnership Gedling Sports and Physical Activity Partnership The Gedling Sports and Physical Activity Partnership was developed to unite all lead agencies that have an influence over the provision and direction of sports and physical activity within Gedling. Its members include: Gedling Borough Council Gedling Community and Voluntary Service (CVS) NHS Nottinghamshire County Gedling Sports Forum Nottinghamshire County Council Sport Nottinghamshire (County Sports Partnership) The Gedling School Sports Partnership and Wheldon School Sports College Changing Lifestyles Strategy Page 8 Gedling Sports Forum Sport in Gedling is predominantly provided by clubs. The Gedling Sports Forum is the representative body for sports clubs in Gedling. The aim of the Sports Forum is: „To help shape and guide the strategic and operational development of sport and leisure within the Borough of Gedling.‟ The Sports Forum‟s objectives are: To provide a voice for sport clubs in Gedling. To get more people playing more sport better with a focus on getting young people into clubs early. To facilitate coach development and support. To improve the standard of coaching sport in Gedling. To improve the recruitment and management of volunteers in sports clubs. To help clubs develop links with schools. Raise awareness of funding. To share good practice. Football and Cricket Development Groups In addition to the Sports Forum, Football and Cricket Development Groups exist in Gedling with similar objectives, however they also specifically deal with the governing bodies of their respective sports. Changing Lifestyles Strategy Page 9 1.6 Changing Lifestyles Strategy: Vision and Purpose This strategy aims to provide a new vision, and unite all the agencies that play a part in planning or delivering sport and physical activity to people in Gedling. Our Vision is: Our united goal is to provide “ACTIVITY FOR ALL”, through two key priority areas: Opportunities to be Active Places to be Active 1.7 Our achievements since 2005 Much has been achieved since the first Changing Lifestyles Strategy was written in 2005. The following table summarises what we said we would do in 2005 and our achievements since then. Our commitment...We said.... Our achievements...we did.... Schools to be working towards healthy schools programme by 2009 92% of all schools are now involved in healthy schools programme and 42% are accredited To develop effective sports club structures Establishment of Cricket Forum and Football Forum. Introduction of the Gedling Sports Awards. Number of accredited sport clubs has increased from 10 to 23 By 2008 40% of pupils participating in inter school competition By 2008 45% of pupils participating in intra school competition 40% take part in inter school competition. 61% pupils take part in intra school competition Engage and retain 1415 semi sporty participants over 3 years 703 engaged and retained in the first 2 years (2008 to 2010). £30,000 secured with a predicted target of 1105 new participants in year 3 (2010/2011). This will smash the original target. Changing Lifestyles Strategy Page 10 Our commitment...We said.... Our achievements...we did.... Increase opportunities for young people with disabilities to participate in sport Case study: Establishment of a sustainable after school club located at Redhill Leisure Centre. Improved access and changing facilities at Leisure Centres in the Borough. A year on year increase has been achieved supported by subsidised activities. There were 3595 attendances in 2010 for summer holiday activities and 755, 50p swim sessions - a local partnership agreement to provide free swimming (outside the national Department of Culture, Media and Sport initiative). Introduction of Young Persons Positive Moves programme with 180 children with specific health needs taking part in the scheme so far. The continuation of Adult Positive Moves with an average of 320 GP patients referred to a programme of physical activity each year. This is increasing year on year. 52 coaches have benefited from the coach scholarship scheme 64 coaches have completed Speed Agility Quickness training day Case Study: Gedling Leadership Academy Also Community Investment Funding has enabled the recruitment of a Club and Volunteer Activator and Community Development Activator Gedling Borough Council leisure centre facilities commits to a year on year increase in the number of attendances at holiday activities To increase participation of hard to reach groups Support sports clubs to increase capacity Recruit, deploy, retain and increase number of volunteers, leaders and coaches Case Study - Goals Physical Activity, Sport and Community Safety The idea behind the scheme is to use football as a way of reducing anti-social behaviour and encourage young people to live a more active and healthy lifestyle. The three-hour sessions take place on Friday evenings to give young people who would normally hang around on streets a place to meet with friends in a safe, friendly and secure environment. Since the project started there is a large number of young people who have visibly increased in self confidence and physical ability. The Gedling Goals project regularly attracts 55 to 65 young people every Friday night at Carlton Forum Leisure Centre. It engages with young people from across its target age range of 12-18. It is also proving successful in engaging older teenage participants: those more likely to be disengaged from organised Changing Lifestyles Strategy Page 11 sport, whilst also being subject to risk factors associated with crime and anti-social behaviour. It is organised and funded by Gedling Borough Council and local partners and the sessions are delivered by Nottingham Forest FC (through the Forest in the City project). As well as providing the young people with opportunities with training, education and employment, Goals delivers a number of workshops on anti-social behaviour, antiweapons, alcohol misuse and abuse, sexual health and well being and diet, nutrition and food. All workshops have been received with great energy, vigour and enthusiasm by the young people attending. Case Study - Young Person’s Positive Moves exercise referral scheme Physical Activity, Sport and Social inclusion A message from Steve Ward My son Isaac has Asperger‟s Syndrome, an Autistic Spectrum Disorder. He was referred to Young Person‟s Positive Moves on its second term. The reasons that Isaac was referred were because he was unable to participate in mainstream activities due to very limited social skills and low self-esteem. Isaac was very underweight and timid when first referred to the project and had really poor coordination and motor skills. He was very much tied to a routine of spending his days at school and his evenings and weekends reading or watching television and did not show the inclination to do anything outside this routine. After starting the Young Person‟s Positive Moves project it was apparent that Isaac was physically becoming fitter and more alert. As he participated in more sessions he improved socially and increased his fitness. This has continued to improve over time and now Isaac is seen as a high achieving, well behaved pupil at school and despite naturally poor motor skills he now enjoys physical activities. Isaac is now at secondary school and despite still being marginalised by his peers, he participates in classroom discussions and even occasionally joins in with banter or tells jokes. The social skills and team building he enjoys due to the Young Person‟s Positive Moves activities have transformed his school life and made him more confident and happier. Due to his participation in the project Isaac has broadened his horizons. With improved self-esteem and social skills, Isaac has enrolled in keyboard lessons at the Yamaha Music School, where he is able to fit in with his peers in a different social circle. This would have been completely out of character and impossible were it not Changing Lifestyles Strategy Page 12 for the team building and group participation that he is now used to. Isaac is also a member of 2 extra-curricular art clubs, one through his school and one external. He participates in the art clubs wholeheartedly and enjoys the interaction within a less frenetic social circle. Perhaps most tellingly, Isaac is also in his school‟s Boccia team. Isaac also enjoys regular use of the local leisure centre‟s youth gym, which he accesses both at school and during mainstream sessions. Without participation in the Young Person‟s Positive Moves project, Isaac would still be frail and without social skills. Having sports and group events as some of his key hobbies have not just changed his life, they have given him a new lease of life. I will be eternally grateful to Gedling Borough Council Leisure Services, the NHS PCT and the coaches who have all made this project such a success. The happiness and spring in his step that Isaac has gained due to this project and the improvement in his general health have been incredible. Case Study - Getting Active in Gedling Physical Activity, empowering volunteers and Health Improvement NHS Nottinghamshire funds Gedling Community and Voluntary Services (CVS) to deliver Chair Based Exercise sessions across Gedling. The sessions are designed to improve strength, stamina, posture, circulation and range of movement and sleep patterns; the sessions are gentle, safe and effective. There is evidence that shows exercise reduces the need for medication and the risk of accidents and falls. It also helps maintain independence in later years. A chair based exercise class The sessions are delivered in care homes, residential settings, lunch clubs, and one weekly session takes place at Redhill Leisure Centre. Since the beginning of the project in April 2008, 1058 sessions have been delivered at 22 venues with a total of 9678 attendees. This represents an average of 380 individuals benefiting from the service across Gedling. Elaine receiving her award Changing Lifestyles Strategy Page 13 These sessions have been delivered by a fantastic team of volunteers who have been trained and qualified in Chair Based Exercise. Elaine, a Volunteer leader, has been with the project since the beginning and received the “Changing Gedling Award” at the Gedling Sports Award Ceremony in 2009. She says: “I don‟t really like exercising on my own, so becoming a leader was also an opportunity for me to exercise as well as helping other people to exercise. It has helped strengthen my muscles and enormously boost my confidence, as well as getting me out of the house”. An example of feedback received by leaders include; “I couldn‟t move my annular on my right hand before and couldn‟t get hold of things. The exercises have made my finger more mobile and I can now grasp things again”. Case Study – Developing an effective club structure, Woodthorpe Huffers and Puffers Active Parent Project Woodthorpe Huffers and Puffers was established early in 2009 when a group of non-running friends decided to get off their sofas and into their trainers. They couldn‟t run for 1 minute non-stop let alone the 3 miles they needed to run to be able to join the local running club. They asked around and realised there were lots of others like them so they decided to form a running club for non-runners! Gedling Borough Council and England Athletics initially provided club development advice, helping the club establish a structure, set-up a bank account, write a constitution, affiliate, and create strong links to the local competitive running club. Gedling Borough Council also helped establish a volunteer development plan, provided information about coaching courses and gave support with publicity. Many women expressed an interest in attending but struggled with childcare, so Gedling Borough Council included the club in its Active Parents Programme – Mums would take part in the Huffers and Puffers beginners‟ course whilst their kids accessed multi-skills coaching. 98 women attended the Woodthorpe Huffers & Puffers Active Parents Sessions over 8 weeks with more than half aged between 40 and 55 years. 60 of these have gone onto attend regular club training. Cathy Rooney, Secretary of Woodthorpe Huffers and Puffers said „Without the help and support of both Gedling Borough Council and England Athletics we would have just carried on as a mates running group. We‟re now an affiliated club with five qualified jog leaders, healthy membership, a development plan and links to the local Athletics Network. Some of our members would never have accessed our beginners‟ course had it not been for the Active Parents Programme. We‟ve found that lots of women want to be more active – but they don‟t know how to Changing Lifestyles Strategy Page 14 – they just need support, advice and encouragement in a very non-threatening environment to get them going!‟ Cathy Rooney from the club was named Sport England's Community Club Volunteer of the Year at the Sunday Times 2009 Sports Women of the Year Awards. Case Study – Heatbeats, improving health and reducing early deaths. Glenn Vaughan is forty-eight years old and is married with two children. In February 2010 he suffered a heart attack and was subsequently fitted with two stents. Following this experience Glenn was referred to Dundee House Cardiac Rehab Unit at Nottingham City Hospital to undertake an eight week Phase III exercise and Education programme. Gedling Borough Council runs a Community Phase IV programme called Heartbeats where both hospital and community referrals with heart conditions can exercise under the watchful eye of a highly qualified instructor. Patients are referred to this programme to continue their rehabilitation, as was the case with Glenn. Glenn‟s lifestyle prior to his heart attack and rehabilitation consisted of infrequent and unhealthy meals, which led to his glucose tolerance levels being borderline diabetic. Glenn participated in very little exercise or physical activity (apart from the occasional game of golf) and he was a heavy smoker (30a-day). As a result of the Heartbeats intervention, Glenn began walking daily while he was still at work and continues to walk at weekends, anything up to nine miles in distance. He is eating healthy meals regularly and has even taken up cooking – leading to a 45% reduction in his risk of developing type II diabetes. Another measure of Glenn‟s progress is that the medication he is on for his condition (a Beta Blocker) has been reduced in dosage. In addition to this Glenn has managed to completely give up smoking. Glenn has returned to work and continues to attend the Heartbeats sessions at Carlton Forum Leisure Centre. Glenn has also joined the gym as a monthly direct debit member and visits the fitness suite three times per week. Glenn says “I would never have done this without going to Dundee House and coming to the Heartbeats class.” Changing Lifestyles Strategy Page 15 SECTION 2: GEDLING CONTEXT 2.1 Current participation in Gedling Progress has been made since the launch of the Changing Lifestyle Strategy in 2005. We have more comprehensive data available to monitor physical activity levels in the borough using the Active Peoples Survey and the National indicator NI 8. There is also a more comprehensive picture of health issues in the borough including obesity levels. The Active People Survey The Active People Survey provides measurement of participation in sport and recreational physical activity. It measures the percentage of adults (16 and over) participating in at least 30 minutes of moderate intensity sport and active recreation (including recreational walking and cycling) on three or more days a week. This is described by Sport England as Key Performance Indicator 1 (KPI 1) Active people Survey 1 2005/2006 Active people Survey 3 2008/2009 Difference 15.2% 18.4 % 3.2% Note: This indicator does not include „active travel‟ or the wider spectrum of physical activity such as gardening, DIY, housework etc. The 3x30 indicator measures only sport and active recreations contribution to the overall 5x30 aspiration of adults participating for 30 minutes at least 5 times a week. The Active Peoples Survey National Indicator 8 (NI8) The only change from the Sport England‟s 3x30 participation indicator (KPI 1) is that NI8 includes five light intensity sports for those aged 65 and over. These sports are: yoga, pilates, indoor and outdoor bowls, archery and croquet. These have been included in NI8 on the basis that these light intensity sports place a degree of physical demand on older participants in recognition of the health benefits for that age group. Active people Survey 1 NI8 scores 2005/2006 Active people Survey 3 NI8 scores 2008/2009 Difference 20.1% 23.11 % 2.31% Activity levels vary with age, gender, class and ethnicity. Findings for Gedling Borough are evidenced in the Equality Impact Assessment undertaken for this Strategy. Changing Lifestyles Strategy Page 16 2.2 State of Gedling Borough Report The State of the Gedling Borough Report provides the key evidence base to inform Vision 2026 and the 5 Priorities, the Borough‟s Sustainable Community Strategy. It is presented by the 5 themes of Vision 2026. The report includes three types of evidence – empirical facts; performance measures; and perceptions based on public opinion and findings of public consultation. This evidence is key to informing the delivery the Borough‟s 5 strategic priorities. As a result this evidence has been used to shape the strategic aims of this Changing Lifestyles Strategy. 2.3 How the State of Gedling Borough findings impact on sport and physical activity The following table summarises the key findings from the State of Gedling Borough Report and highlights how this will impact on the provision of sport and physical activity in the borough. The potential impact on provision for sport and physical activity Key findings Population The 2009 population estimate for the borough is 112,000 and this is expected to rise. More people equals need for greater provision in terms of access to facilities, programmes for young people and adults. 79.2% people in Gedling live in the urban Greater Nottingham conurbation, but the Borough also has a large rural area. The greatest issues with regard to access to services fall within the rural villages. With nearly 80% of the population in urban areas, provision will need to be focussed here but an assessment of the needs of our rural population is also required. The Borough has an ageing population, with an increasing percentage of residents who are 60 and over. It is estimated that this proportion is set to rise significantly by 2031. The ageing population and relatively low percentage of younger people means that providers will need to adapt their participation targets and adjust types of activity provided to suit the older participant. Organisations will have to think about why those of middle and older age take part – for example social, fun and health reasons rather than primarily competitive. Sport England market segmentation data for Gedling shows that people of this age group in Gedling have a lower participation rate in physical activity than the County and national average. According to population estimates, the age group 65+ has increased by over 5% since 2001, while the number of 0-19 year olds has decreased by 3.79%. Changing Lifestyles Strategy Page 17 Population estimates suggest Gedling‟s Black and Minority Ethnic (BME) population, including those people defined as „White other‟ has risen from 5.2% in 2001 to 9.3% in 2009. Providers will need to consider the specific needs of various groups in the community; potentially requiring new activities and or skill development for coaches to work with different groups. Income and Employment All types of workers within Gedling Borough earn slightly below the national average for both gross weekly pay and hourly pay. Whilst unemployment rate for the borough began to show a decline between March and July 2010 falling to 2.9%, Gedling Borough continues to have the third highest rate of unemployment rate within Nottinghamshire district councils. In July 2010 five wards in Gedling appear within the 25 wards with the highest levels of unemployment in the County. 38% of children in Killisick ward suffer from child poverty. 27% in Carlton Valley and 25% in Netherfield. There is a skills shortage in the Borough in comparison with other areas, particularly in our most deprived neighbourhoods. In 2008, 21% of Gedling Borough residents said they had volunteered for groups, clubs or organisations within the last month, compared to 22% across Nottinghamshire and 27% nationally. In 2003, research found that Gedling Borough had 8000 volunteers and community activists who contributed the equivalent of up to 350 full time jobs. The economic value of these volunteers to the Borough was up to £5.5 million annually. The economic downturn has increased unemployment in the borough and although income is relatively high for the region there are pockets of very low income in areas such as Killisick. The continued economic uncertainty will require innovation in funding sports activities, with partnership working to make the best use of resources. Despite Gedling‟s relative affluence, areas of deprivation remain and providers will need to work harder in these areas to raise participation. Sport England market segmentation data shows that stretched single mums have a significantly lower level of participation in physical activity in Gedling in comparison to the county or national average. Training for club coaches and volunteers could contribute to the skills base of people in the Borough. Volunteering to support Sport in Gedling has increased from 5% in 2005/2006 to 5.8% in 2008/2009 (Active Peoples Survey). Health The health of people in Gedling is generally better than the England average. However the cost of inactivity to Nottinghamshire PCT is actually £9,793,010 which calculates as £1,555,908 cost per 100,000 population. The cost of inactivity per annum for Gedling can therefore be estimated as £1,744,172. In 2008, 72% of residents in Gedling Borough felt that in general their health was very good or good. There is a marked difference in life expectancy between the more affluent wards Changing Lifestyles Strategy Page 18 Gedling is generally a healthy borough compared to regional and national averages. However, rising levels of obesity and other health factors mean that it is increasingly important to use exercise, fitness and sport to prevent disease. Promotion and marketing and encouraging people who are not currently active will increase in importance. Tackling the health inequalities in areas such as Killisick and Netherfield and wards with higher levels of deprivation; the difference in male life expectancy between Burton Joyce and Stoke Bardolph ward and Killisick ward is 9.5 years, the difference in female life expectancy between Ravenshead ward and Bonington ward is 8.3 years. The rate of early deaths from heart disease and stroke is currently 62.5 per 100,000 under 75 yr olds (84 people) in Gedling (2006 – 2008). Netherfield and Killisick are identified as the areas with the highest levels of health deprivation and disability; both are within the 20% most deprived nationally. There was a fall in the number of overweight and obese children in school Reception Year and Year 6 between 2007/08 and 2008/09. Gedling Borough has moved from being slightly above the national average to being „not significantly different to the national average‟. The lifestyles indicators for Gedling in 2009 showed: o 23.9% of adults are obese, which is almost the same as the national average o 27.7% of adults eat healthily (26.3% nationally) is becoming increasingly important. Physical activity can have a major impact on reducing the amount of early deaths in Gedling Sport England data shows that in Gedling areas with high levels deprivation have low levels of participation in physical activity and sport. Obesity is a national issue and more work is needed to reduce the amount of obese children. Community safety In the years leading up to 2010 there has been significant reductions in recorded crime in the Gedling. While levels of anti-social behaviour have also reduced this has been at a much slower rate. Targeted geographical areas are regularly identified for addressing higher levels of anti-social behaviour. Antisocial behaviour is still considered to be of concern to the residents of Gedling Borough and a priority for local partner agencies. Sport and Physical Activity can continue to contribute to reductions in anti-social behaviour in the Borough particularly in those local areas seen as a priority. 2.4 Gedling Sports Audit Gedling Borough Council has undertaken a range of audits and produced various strategies relating to sport and leisure provision in the Borough over the last 5 years. The Sports Audit produced by Propects4Sport collates the existing information contained in previous work and also includes information from consultation with: Changing Lifestyles Strategy Page 19 Leisure Centre Managers and other Leisure staff Clubs at the Gedling Sports Club Forum Clubs attending the Cricket Forum Ten additional individual clubs by telephone Internet searches and map searches to verify supply information on pitches Additional telephone consultation with National Governing Bodies relating to demand and trends within each sport The School Sports Partnership Evaluation and Priorities Document Questionnaires were sent to each Sports Club based in Gedling Borough. The aim of the audit is to provide information on the supply and demand of specific sports in Gedling and to recommend sports that are a priority and those that could be developed. The findings when reported will be key to informing the delivery of the sport related priorities of this Strategy. Changing Lifestyles Strategy Page 20 SECTION 3: STRATEGIC INFLUENCES 3.1 National, regional and local strategies There are also a number of key national, regional and local strategies and policies that have both influenced and had an impact on the development of Changing Lifestyles, these are identified as follows: National Policy and Strategies Be Active; Be Healthy – A plan for getting the nation moving, Department of Health (2009). Healthy Lives, Healthy People, Department of Health (2010) PE & Sport Strategy for Young People (PESSYP), Department for Education and Schools (2009) Healthy Weight, Healthy Lives: A cross government strategy for England, Department of Health (2008) Every Child Matters & The Next Steps – Government Green Paper 2003/04 Whole Sport Plans, National Governing bodies of Sport Sport England Strategy 2008-2011, Sport England (2008) Before, during and after – Making the most of the London 2012 Games, Department of Culture, Media and Sport (2008) Active People Survey (Sport England survey to determine the degree to which people were active - 30 minutes moderate intensity sport/active recreation 3 or more days per week) Putting Prevention First: Vascular checks: risk and assessment and management: Best Practice, Department of Health (2008) The National Audit of Cardiac Rehabilitation, British Heart Foundation (2010) At least five times a week: evidence on the impact of physical activity and it relationship to health, Chief Medical Officers (2004) Youth Matters - building on the proposals contained in Every Child Matters (2005) Regional and County Strategies and plans A Vision of Nottinghamshire the Sporting County, Sport Nottinghamshire (2006) East Midlands Strategy for the 2012 Olympic Games – 2007 Nottinghamshire Children and Young People's Plan 2009-2011, Nottinghamshire County Council (2009) Nottinghamshire Opportunity Age 2009-2012 – Countywide Strategy for an ageing population, Nottinghamshire County Council (2009) Vision 2026 and the 5 Priorities – Gedling‟s Sustainable Community Strategy (2008) Council Plan, Gedling Borough Council (2010/2011). Healthy Weight, Healthy Nottinghamshire Strategy, Nottinghamshire Partnership 2009 – 2011 Local Strategies and Plans Gedling Sports Audit, Gedling Borough Council (2010) Note: There are other local strategies currently being developed, such as the Parks and Open Spaces Strategy, Facilities Strategy and Nottinghamshire County Council Sports Strategy which will have a significant impact on how this strategy is delivered . In addition new legislation from Government will shape the delivery of this Strategy. Changing Lifestyles Strategy Page 21 3.2 The 2012 Olympic and Paralympics Games During the timeframe of this Strategy, the UK will stage the biggest sporting event this country has ever seen. The Olympic and Paralympic Games will be more than a sporting competition in the summer of 2012. The Games will ignite interest and demand for sport and physical activity in Gedling, and will create opportunities for developments in culture, tourism and the visitor economy, business opportunities and lasting opportunities to improve the health and well being of local communities. There are 9 sites in Nottinghamshire which have been included as potential pre-Games training camps for visiting teams, creating the opportunity for people and organisations in Gedling to take advantage of the promotion that will be brought about by elite athletes living and training in the area. Similarly, success at the Games by local athletes from the East Midlands will create a sense of pride and result in increased demand for participation in sport and physical activity. The clubs, voluntary organisations and providers in Gedling have to be ready to meet that demand to create a lasting legacy of sustained participation. The Games will help to: inspire people of all ages and abilities to participate more in physical activity and sport, bringing them health and well being benefits achieve economic benefits brought about by increased tourism, profile and interest in the country in the years and months leading up to the Games increase membership of clubs and sporting organisations as the demand rises for activity and opportunities in different sports ensure the pathways are in place to enable talented young athletes to reach their goals of attending future Olympic and World events. Changing Lifestyles Strategy Page 22 SECTION 4: STRATEGY OUTCOMES AND STRATEGIC AIMS 4.1 Strategy Outcomes By 2015 we expect: 1,310 more people in Gedling Borough undertaking the 3 x 30 minutes per week of physical activity and sport using NI8. In achieving this target, we will also contribute to: An increase in the number of people currently volunteering actively in the borough A reduction in childhood obesity and early deaths from heart disease and stroke An increased provision of out of school hours sporting activities. 4.2 Strategy Framework The overall framework for the Changing Lifestyles Strategy is illustrated in the diagram below: Changing Lifestyles: Vision “The number of people active in Gedling reaches an all time high” Increasing participation year on year to 2015 Opportunities to be Active: All work and projects relating to helping clubs, developing the workforce, increasing volunteers and coaches, increasing sustainable structures in schools, clubs and community settings Everyday Activity Active Recreation Sport Places to be active: All work and projects relating to developing, maintaining, improving facilities, open spaces, playgrounds and community facilities – to ensure everyone has access Underpinning principles which guide the work: Advocacy and Communication Reducing inequalities Changing Lifestyles Strategy Creating sustainable opportunities Effective partnerships Creating a legacy from the 2012 Games Page 23 4.3 Strategic aims The strategic aims are as follows: 1a) Opportunities to be Active – Everyday Activity: – Improving lives through activity: promoting active lifestyles, with a particular focus on people who are least active and living in deprived areas. 1b) Opportunities to be Active – Active Recreation: providing opportunities and access for families, communities and neighbourhoods to be more active, more often, leading to regular participation in moderate to high intensity activity. 1c) Opportunities to be Active – Sport: More people participating and more people achieving their potential in sport - through the development of sustainable community based sport and clubs. 2) Places to be Active: To make sure those above have somewhere to take part which is of good quality at a reasonable price. This will be achieved through building a partnership of facility providers and users through effective communication between the Changing Lifestyles Partnership and the full range of facility providers in the Borough. 4.4 Scope of each strategic aim The aims of this strategy will focus on different priority groups and areas. To aid the delivery of each area subgroups have been formed to deliver the work. Everyday Activity will focus on the least active, helping people at risk of health or social issues. There should be close links to the agendas of social cohesion, education, health, crime and safety. There should be a focus on deprived areas, the objectives of the obesity strategy and the ageing population. The major areas of work should centre on selling the benefits of activity, promoting 5 x 30 minutes of moderate physical activity and making the most of national campaigns. Active Recreation will cover planned physical activity that is not structured and not linked to affiliated National Governing Bodies (NGBs) structures (clubs) or leading to high class competition. Priority groups would be families, teenagers and the ageing and older population. Work should be delivering more opportunities for informal activities, supporting community and neighbourhood projects and groups, and ensuring access for communities. Sport will focus on the club structures, coach and volunteer development, and ensuring sustainable opportunities for young people in particular. We will prioritise and support sports that have been highlighted as a priority for the Borough within the Sports Audit or minor sports that sit outside of the scope of this audit that show potential for sustainable development. Places - there are already strategies either written or in the process of being produced for leisure centres, community centres and parks and open spaces. The Changing Lifestyles Strategy will not therefore attempt to look at quantity, quality, or gaps based on facility planning models, Changing Lifestyles Strategy Page 24 as these are all covered in other strategies. The “Places” element of the Changing Lifestyles strategy will consider the facility issues and demand highlighted by the other three strategic aims and seeks to address the barriers relating to facilities. It will focus on building a wider partnership and creating links with all facility providers in the borough. It will use this wider partnership to help resolve the issues raised through targeting our opportunities to be active. The main focus will be on influencing and lobbying all facility providers (parks, parish councils, sports clubs, schools, voluntary and community groups, private enterprises, etc) to ensure sustainability and accessibility. The type of work covered by each aim is shown in the table below. The work in the Active Recreation includes sporting activities as defined by the Council of Europe‟s European Sports Charter. These sporting activities are those which people participate in but not as part of a club structure. This activity was included in the Active Recreation due to the nature of local work that delivers the Active Recreation section. Opportunities to be Active – scope Everyday Activity Active Recreation Promotional campaigns that promote and advocate the benefits of physical activity: Changing Lifestyles for under 5s by educating parents Address growing levels of obesity, particularly in children through: Healthy Schools Active living initiatives Target groups such as deprived areas, current inactive people, ageing population, vulnerable adults and day care centres. Cultural and community development through non physical activity, such as the Arts, mental health and 2012 cultural legacy. Active travel such as cycling and walking, e.g. Bike to Work. One to one behavioural change programmes; Health Trainers Changing Lifestyles Strategy Page 25 Includes planned (organised by a group or provider) activities that are unstructured, unaffiliated to formal National Governing Body structures and clubs. Activities that are not club based, but in other settings e.g. Leisure Centres, schools, community centres, green spaces, church halls. When people choose to get involved in their own leisure time. Sport Club development and Club Mark Development of junior sections in clubs and of the club links for Young people in school. Involving coaching and coaches, officials, administrators and volunteers in clubs. Targeting Young People in terms of fundamental skills, multi skills, leadership and volunteering. Support for clubs through the Sports Forum and celebrating achievement. Activities that are not particular to one age group, aimed at the semi sporty, with other target groups such as families, teenagers and the ageing population. Introduction of new sports. Example activities include: Specialist sports facilities. Goals youth football project, informal recreational sport such as squash, badminton, dance, walking, cycling, aerobic, gym and swimming, Golden National Governing Body programmes and priorities (e.g. Chance to Shine, Tag Rugby). Organisation of Events. Talent identification and development and improving sports performance. Disability sport. Amblers older persons walking group, Chair based exercise, Active Workplaces, Healthy walks, Moving More Often. Exercise referral programmes Healthy living awards. Reducing the drop off in post 16 sport. Green exercise such as allotments and conservation Places to be Active – scope Lobbying and influencing all facility providers such as schools, parish councils, sports clubs, private leisure operators and community organisations to ensure the needs of people in Gedling are met in regard to programming and access to facilities. Influencing parish and community planning initiatives. Collating the facility needs raised by the other areas of the Changing Lifestyles Strategy and feeding these into the facility planning being undertaken by Gedling Borough Council. 4.5 Principles of the strategy The following principles will apply to all when working to deliver the strategic aims: Promotion and advocacy, and communication Promoting the successes of the strategy to the community and leaders within Gedling is essential. This will increase awareness of the impact that physical activity is having and will encourage more people to get involved. Consultation with users, stakeholders and the public To be successful it is essential to identify, anticipate and meet the community‟s needs. Before utilising resources we have committed to consulting with users and non-users. Involving the community from the outset builds ownership and increases the likelihood of success. Work in partnership to make the best use of resources This is more important than ever before. This strategy is a catalyst in creating partnership opportunities for organisations to use physical activity to meet their aims and objectives. It will focus resources on what matters most and is a way of achieving more with less. Reducing inequalities Evidence has been compiled which has highlighted the difference in the health of population groups in Gedling. This strategy focuses on using physical activity and sport to reducing health inequalities associated to specific areas and groups in Gedling Borough. Its success is likely to come from the cumulative impact of the diverse activity which this partnership strategy can deliver (Marmot Review, 2010). For example programmes linking health and work or health and education. Changing Lifestyles Strategy Page 26 Creating a legacy from the 2012 Games The greatest sporting event in the world is visiting London in 2012. The Changing Lifestyles Partnership will utilise the Games to make a positive difference to the lives of people living in the Borough. An Olympic Legacy action plan will be integrated into the plans of the strategy. SECTION 5: PRIORITY OBJECTIVES AND SECTION OUTCOMES This section of the strategy identifies objectives and outcomes for the 4 strategic priorities. 5.1 Opportunities to be Active: Everyday Activity The strategic aim for this area is: Improving lives through activity: promoting active lifestyles among all Gedling residents through focused work with people who are least active and living in areas of deprivation. Our priorities for 2011-2015 are: Promotion and advocacy of the benefits of everyday activity Delivery of specific initiatives to target groups and areas enabling people to access and enjoy local activity options Supporting and contributing to the implementation of the Nottinghamshire Partnership Healthy Weight, Healthy Nottinghamshire Obesity Strategy Equipping professionals with the relevant skills and information through staff training and development Everyday Activity Outcomes: Residents have a greater awareness of the impact of physical activity on their lives Residents increase levels of everyday activity. Changing Lifestyles Strategy Page 27 5.2. Opportunities to be Active: Active Recreation The strategic aim for this area is: Providing opportunities and access for families, communities and neighbourhoods to be active more often, leading to regular participation in moderate to high intensity activity. Our priorities for 2011-2015 are: Strengthening links with priority neighbourhood working groups, parish plan groups and local communities Delivering more opportunities in local communities and strengthening existing opportunities Active workplaces Activity to support NHS patients improving their health outcomes and supporting individuals to better manage ill health Outcomes for Active Recreation An appropriate range of opportunities on offer to meet the needs of identified priority groups An increase in the regular participation in activity within priority neighbourhoods An increase in the number of people within the identified priority groups regularly participating in activity The wider community are aware of the opportunities available for participation 5.3. Opportunities to be Active: Sport The strategic aim for this area is: More people participating and more people achieving their potential in sport through the development of sustainable community based sport and clubs. We will have a particular focus on opportunities for young people. Our priorities for 2011-2015 are: Club Development – strengthening existing clubs, expanding the number of accredited clubs, development of junior sections, developing new clubs and creating school club pathways Coach Development – increasing the number of qualified and the quality of coaches across a range of sports within the Borough Changing Lifestyles Strategy Page 28 Volunteer Development - supporting existing and creating new volunteers, administrators and officials Player Development - fundamental and multi skills work with young people Outcomes for Opportunities to be active: Sport Increase in the number of people participating in a sports club setting. Measured by Active People Survey KPI 3 Club Membership. Baseline 2008/2009 = 25.1%. Case study examples will also be used as evidence and produced bi monthly. Increase in the number of accredited clubs. Baseline 2010 = 23 accredited clubs. Bi monthly updates will be provided. Gedling athletes reaching their full potential in a sporting environment. Qualitative examples – Sports awards, Grant Aid, Free Access for National Sportspeople (fans) Increase in the number of people volunteering in sport. Measured by Active People Survey KPI2. Baseline 2008/2009 = 25.1%. Case study examples of how this has helped support clubs and how it has benefited 5.4 Places to be Active The strategic aim for this area is: To build a partnership of facility providers and users through effective communication between the Changing Lifestyles Strategy groups and the full range of facility providers in Gedling. Our priorities for 2011-2015 are: Address issues raised by Everyday Activity, Active Recreation and Sport groups Address the recommendations emerging from existing facility strategies and match them with priorities from the groups in local areas Influence all providers, particularly schools, to enable more community use Outcomes for Places to be Active An Improvement of the quality, quantity and accessibility of facilities where the people can be involved in physical activity. Measured by Active People Survey KPI 6. Baseline 2008/2009 = 74.9%. Changing Lifestyles Strategy Page 29 5.5 Equality and diversity The purpose of this strategy is to make physical activity accessible to all communities in Gedling Borough. Many of the action areas target underrepresented groups. This strategy promotes positive activity in line with the vision to increase the take up of sport and physical activity. Where necessary this will involve removing the barriers that prevent people from participating in and accessing services on an equal basis. The strategy will draw upon consultation with identified groups to deliver the required actions to meet their needs. The impact of the delivery of our priorities will be assessed against key equality strands as defined by Government. An Equality Impact Assessment has been completed on the strategy. 5.6 Resourcing the strategy This strategy has been written at a time when future resources are uncertain. It is for this reason the strategy has been designed to be flexible in order to adapt to changes in resources. 5.7 Monitoring evaluation and review A strategy-monitoring group will meet on a bi annual basis to monitor the progress made in delivering the strategy. Lead officers of the sub groups will report at these on the progress made toward achieving the outcomes of the sub groups. Case studies demonstrating the work being done will also have a dual purpose of promoting the work of the Changing Lifestyle Partnership to the community. The monitoring group will also take on an advocacy role and promoting the successes of the strategy. 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Healthy Weight, Healthy Nottinghamshire Strategy 2009 – 2011 Gedling Borough Council Plan. http://www.gedling.gov.uk/index/ac-home/ac-perf_plan/ac-futureplans.htm Vision 2026 and the 5 Priorities http://www.gedling.gov.uk/index/com-local_strat_part/com-vision.htm Changing Lifestyles Strategy Page 33
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