Simple Steps
to Social Media
Strategy
5 Simple Steps to a Social Media Strategy - Cheat Sheet
1
Define your audience
5 Step
Business or
consumer?
Demographics
& location
Problems,
needs, wishes
www.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design
5 Simple Steps to a Social Media Strategy - Cheat Sheet
2
Define your goals
Build Awareness
Brand exposure
5• Step
Reach larger audience
•
•
Drive audience to your website
Build Relationships
•
•
•
Listen & communicate with customers
Create customer loyalty
Educate & entertain
•
•
•
Create a lead generation funnel
Drive people to events and places
Sell online
Sell Products or Services
www.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design
5 Simple Steps to a Social Media Strategy - Cheat Sheet
3
Choose the best platform
5 Step
Social Media
Generate
Fresh Leads
Daily
www.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design
5 Simple Steps to a Social Media Strategy - Cheat Sheet
4
Create content and sell
Choose
primary goal
& platform
Share
&
interact
Sell
www.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design
5 Simple Steps to a Social Media Strategy - Cheat Sheet
5
Track, measure & adjust
Track
progress
Measure
results
Adjust
& repeat
www.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design