Media Contact:
Ryan Birchmeier (NYCEDC) 212-312-3523, [email protected]
Stephanie Browne (MOME), 212-974-4022, [email protected]
Jordan Isenstadt (NYU Tandon School of Engineering), 516-991-3842, [email protected]
New York Works: NYCEDC and MOME Release Plan for VR/AR Lab, Over 500 New
VR/AR Jobs
NYU Tandon selected as operator for state-of-the-art VR/AR lab at Brooklyn Navy Yard with
workforce development center at CUNY Lehman College in the Bronx
Lab will create over 500 new jobs as part of Mayor de Blasio’s New York Works plan
Lab will serve as a hub for city’s emerging VR/AR sector with workspace early-stage capital,
research, corporate innovation and workforce development
NEW YORK, NY--The de Blasio Administration today announced, as part of its New York Works
plan to create 100,000 good jobs, the selection of New York University Tandon School of
Engineering to develop and operate a hub for virtual reality and augmented reality (VR/AR) at
the Brooklyn Navy Yard with a workforce development center at CUNY Lehman College in the
Bronx. The lab will directly create over 500 jobs over the next ten years, and further position
New York City as a global leader in the VR/AR industry.
Fueled by $6 million investment by the New York City Economic Development Corporation
(NYCEDC) and the Mayor’s Office of Media and Entertainment (MOME), the lab will be the first
publicly-funded VR/AR facility in the country to support startups, talent development, and
research and innovation. The lab will support new ventures with workspace and early-stage
capital, make the industry more accessible through workforce development initiatives, and
convene investors, university researchers, corporate leaders, and community organizations to
collaborate around New York City’s emerging VR/AR sector.
The lab will occupy approximately 15,000 square feet of space in the Brooklyn Navy Yard and
will partner with CUNY Lehman College’s VR/AR Training Academy and Development Lab in
the Bronx to connect New Yorkers with VR/AR jobs. The lab is expected to open in late 2017.
With the goal of cementing New York City’s status as a global leader in the emerging VR/AR
industry, the lab will provide the following core functions:
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Support New Ventures. Provide workspace, equipment, infrastructure and early stage
capital to startups, and connect them to a community of mentors and investors through
key program partners. Foster the creation of new companies through entrepreneurial
programing and resources.
Increase Access and Expand Talent Pipeline. Establish presence at CUNY Lehman
College’s VR/AR Training Academy to develop a citywide VR/AR talent pipeline. Build a
curriculum of executive and professional education programs. Offer hands-on learning
opportunities, apprenticeships, and scholarships for students.
Research. Create the preeminent VR/AR research center in the country by drawing on
the expertise of faculty and students from NYU, Columbia University, CUNY, The New
School and other partner institutions in order to push the bounds of technological
advance in these fields and create the breakthroughs from which new ventures emerge.
Build VR/AR Community. Convene investors, university researchers, cross-industry
leaders, and civic and cultural partners through programming and events.
Spur Corporate VR/AR Innovation. Offer membership and consultative services to
companies, including access to startups and projects, and corporate innovation
programs designed to prototype new solutions and launch new ventures.
“Augmented and Virtual Reality represents a huge new industry, and we want New York City to
be second to none. We’re investing in the space, the talent and the research needed to make
New York the global hub for this emerging technology. This is a significant piece of our strategy
to spur 100,000 good-paying jobs in 10 years – and particularly in creative and entrepreneurial
sectors that speak to our City’s current and future generations. Equal opportunity and access,
through education and job training, is the bedrock of our jobs strategy, and together we will
continue to rise,” said Mayor Bill de Blasio.
“The virtual and augmented reality industry is booming and the de Blasio Administration is
committed to making it a major job creator in New York City. By fostering the industry’s growth
with a central hub, we can support startups, fuel innovation, and connect New Yorkers to the
training and opportunities they need to access good jobs. This is what New York Works is about
– investing in emerging industries and growing the middle class,” said NYCEDC President and
CEO James Patchett.
“The world of VR/AR is growing at breakneck speed – and the implications for businesses
across New York City are incredibly exciting,” said Media and Entertainment Commissioner
Julie Menin. “This new facility will ensure that we’re doing our part to spur innovation, create
talent pipelines, and make New York City the home of these emerging industries. I thank our
partners at EDC and NYU, and look forward to our future work together developing this key
sector.”
“We thank the City for this opportunity to lead New York toward becoming the epicenter of
research and economic opportunity for this quickly emerging medium,” said NYU Tandon Dean
Katepalli R. Sreenivasan. “Our students and faculty are already immersed in projects that
range from 3D brain scans to smart buildings and the first real-time VR for large audiences, this
lab will accelerate such research – along with that of CUNY, other University partners and the
City’s private sector – to benefit the economy and create technology that serves society. We are
eager to begin applying the knowledge we have gathered over nearly a decade working with the
City on initiatives such as the NYC Media Lab and the Future Lab entrepreneurial network to
drive similar successes on this technological frontier.”
"Virtual and augmented reality technologies represent the next stage in the evolution of how we
interact with information, with entertainment, and with one another. The applications are
endless, and will create opportunities for all New Yorkers.” said Justin Hendrix, Executive
Director, NYC Media Lab, a consortium of universities and companies founded by
NYCEDC, NYU and Columbia University.
“Creating a virtual reality hub here in New York City will expand education and career
opportunities in the high-tech sector for residents, and Lehman College is proud to have been
chosen to participate the workforce development component of this initiative,” said Dr. José
Luis Cruz, president of Lehman College, CUNY. “The College’s Virtual and Augmented
Reality Training Academy, opened this spring in partnership with EON Reality, is introducing
students now to a fast-paced world filled with innovation and entrepreneurship. By fully
establishing an avenue from the classroom and lab to the workplace, it is easy to see the
potential for success and economic growth, here in the Bronx and across the city.”
Plans for a City-supported VR/AR Lab were included as part of Mayor de Blasio’s New York
Works plan to create 100,000 good jobs over the next ten years. Specifically, the City expects
the lab to create over 500 new VR/AR jobs in New York City, part of the larger strategy for
10,000 new jobs by investing in creative and cultural sectors. The New York Works plan also
includes major investments in cybersecurity, life sciences, freight, manufacturing, and new office
space across the city to create good, accessible jobs and grow the middle class.
Read the full plan here.
NYCEDC and MOME selected NYU Tandon School of Engineering, which has been at the
forefront of science, engineering, innovation, and company incubation in New York City, to
manage and operate the lab. NYU will leverage the leadership of the NYC Media Lab, a
platform connecting universities with media and tech companies to spur innovation,
entrepreneurship and job growth, as well as the expertise of the NYU Tandon Future Labs,
which are at the forefront of turning science and engineering breakthroughs into new ventures.
NYU has established an unprecedented partnership network with a range of university, industry,
civic and cultural organizations such as the CUNY Graduate School of Journalism, the CUNY
Macaulay New Media Lab and the Downtown Brooklyn Partnership, to ensure the lab is
accessible to a diverse range of New Yorkers with a specific focus on job creation.
“The virtual and augmented reality field is a rising influence in some of New York City's most
iconic industries -- including entertainment, media, and the fine arts," said Council Member
Dan Garodnick, Chair of the Committee on Economic Development. "Today’s investment
will accelerate exciting innovations in a variety of sectors and should lead to an increase in good
paying jobs. I am looking forward to seeing the cutting-edge creations that will emerge from the
VR/AR labs in Brooklyn and the Bronx.”
"VR/AR is one of the most exciting new technologies out there and is a rapidly growing sector
with significant opportunities for innovation" said Council Member James Vacca, chair of the
New York City Council Committee on Technology. "The creation of the VR/AR lab in
Brooklyn and the establishment of a workforce development center in the Bronx will ensure New
York City is at the forefront of this quickly expanding field, and that a diverse range of local
companies and residents have the resources they need to succeed. I'm really excited to see
what kinds of new technologies come from this forward thinking investment."
"The AR/VR lab will further strengthen the Brooklyn Navy Yard's thriving media sector,
anchored by Steiner Studios, and create high-quality, middle-class job opportunities for New
Yorkers," said David Ehrenberg, President and CEO of the Brooklyn Navy Yard
Development Corporation. "We commend Mayor de Blasio, NYCEDC, the Mayor's Office of
Media and Entertainment, and NYU Tandon on this important initiative.”
The VR/AR industry is growing steadily. According to a 2016 report by Citigroup, the VR/AR
sector has seen nearly $3 billion in investments nationally over the past two years. The report
also projects that the global VR/AR market could grow to $2.16 trillion by 2035 as different
industries and applications make use of the technology.
New York City is uniquely positioned to become a leader in VR/AR due to its diverse talent pool
and strong anchor industries with opportunities for crosspollination. A 2016 Goldman Sachs
report identified six New York City anchor industries -- healthcare, education, real estate, retail,
live entertainment and video entertainment – as being among the most impacted by VR/AR.
About NYCEDC
New York City Economic Development Corporation is the City's primary vehicle for promoting
economic growth in each of the five boroughs. NYCEDC's mission is to stimulate growth
through expansion and redevelopment programs that encourage investment, generate
prosperity and strengthen the City's competitive position. NYCEDC serves as an advocate to
the business community by building relationships with companies that allow them to take
advantage of New York City's many opportunities. Find us on Facebook or follow us on Twitter,
or visit our blog to learn more about NYCEDC projects and initiatives.
About the Mayor’s Office of Media and Entertainment
The Mayor’s Office of Media and Entertainment encompasses the key economic and creative
sectors of film, TV, theater, music, advertising, publishing, digital content and real estate as it
relates to these industries. In total, these sectors account for over 305,000 jobs, and an
economic output of $104 billion. The office promotes New York City as a thriving center of
creativity, issuing permits for productions filming on public property, and facilitating production
throughout the five boroughs. It also oversees NYC Media, the largest municipal broadcasting
entity in the country including five TV Stations and a radio station with a reach of 18 million
households in a 50-mile radius.
About the New York University Tandon School of Engineering
The NYU Tandon School of Engineering dates to 1854, the founding date for both the New York
University School of Civil Engineering and Architecture and the Brooklyn Collegiate and
Polytechnic Institute (widely known as Brooklyn Poly). A January 2014 merger created a
comprehensive school of education and research in engineering and applied sciences, rooted in
a tradition of invention and entrepreneurship and dedicated to furthering technology in service to
society. In addition to its main location in Brooklyn, NYU Tandon collaborates with other schools
within NYU, the country’s largest private research university, and is closely connected to
engineering programs at NYU Abu Dhabi and NYU Shanghai. It operates Future Labs focused
on start-up businesses in downtown Manhattan and Brooklyn, the NYC Media Lab, a
consortium exploring emerging media technology and entrepreneurship and an award-winning
online graduate program. For more information, visit http://engineering.nyu.edu.
About Lehman College
CUNY’s only senior college in the Bronx, Lehman College enrolls over 12,000 students and
offers more than 90 undergraduate and graduate degree programs. Lehman is home to 12
CUNY doctoral programs (most in conjunction with the CUNY Graduate Center) and has a longstanding collaboration with the New York Botanical Garden. Lehman is a Hispanic-Serving
Institution where students speak 91 languages, 40 percent hold two passports, and all have a
global outlook. In recent years students have won Fulbrights, Soros Fellowships, and
fellowships from the National Science Foundation and the Organization of American States.
In 2015 Washington Monthly selected Lehman as the No. 3 “Best Bang for the Buck” college in
the Northeast. Its tree-lined, 37-acre campus once housed the United Nations Security Council,
where in 1946, diplomats drafted the Universal Declaration of Human Rights. In recent years,
Lehman has added a number of new buildings to its historic campus, including Science Hall, a
$70 million, state-of-the-art research and teaching facility, and a $16 million all-digital
Multimedia Center.