BLE Beacons : Use Cases
Beacon Use Cases
Understanding Location and Proximity Beacons
• A beacon can be configured as:
1. Location beacon: For blue dot way finding
2. Proximity beacon: For push notification purposes
CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved
Beacon Use Cases
Use Case #1: Blue Dot Way Finding
• No pairing required between mobile device and Aruba beacon
• Mobile device receives signal from beacon
• The distance between mobile device and beacon is calculated based on received
signal strength
• Mobile device does location calculation based on triangulation
• Access to Meridian to download maps and beacon location
Slide Courtesy: Wee Keng Tong
CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved
Beacon Use Cases
Use Case #2: Proximity-based Push Notifications
• Engage with users on arrival
1. Check campaign
associated with UUID X
2. Action: Send PN with
generic messaging
Meridian
3. Joe: I just heard a proximity
beacon with UUID X
4. PN: “50% off select items
today only”
1. Joe moves within the
beacon’s range
CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved
A
Beacon Use Cases
Use Case #3: Personalized Push Notifications through 3rd Party URLs
• Notify a 3rd party URL so users can receive personalized notifications
4. http://xyz.com/enter?zone=X&user =joe
3rd
Party Server
“xyz.com”
5. “Welcome Back Joe, on this 5th
visit, you get a 50% off coupon!”
This is a simple HTTP
response
Meridian
3. Joe: I just heard a proximity
beacon with UUID Y
1. Check campaign
associated with UUID Y
2. Action: Notify custom
end-point “xyz”
This is the 5th time Joe has
hit our database
6. PN: “Welcome Back Joe, on this 5th
visit, you get a 50% off coupon!”
User
Timestamp
Joe
12:39pm Oct1,2014
Joe
3:15pm Oct24,2014
Joe
6:31pm Nov12,2014
Joe
8:42pm Dec18,2014
CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved
1. Joe moves within the
beacon’s range
A