OPTICAL MODEL
NEW PRODUCT
o Open
Greet each Patient promptly and professionallyfor the best
Patient experience.
P Probing
Ask open-ended questions to understand the Patient's needs and concerns.
T Tune In and Take Notice
Actively take notice of what Patients are saying to provide better solutions
to their needs.
Interpret
Understand Patients'concerns through product solutions and customer
service that makes them feel special.
C Create Awareness and Present Options
Educate Patients about product options and features that meet their needs.
A Ask for the Sale
OSM 80 1
Always close communication with the Patient by asking for the sale.
L Lasting Impression
Follow up with the Patient, do the things you sayyou will do, and
provide world-class service.
SITUATION
Fashi onable male c usto mer aged 25-55 lookin g for brand name des igne
fr am es whic h are on-t rend . He is fashi onable and brand co nsc ious and
wants th e perfec t pair of state me nt fr am es to co m plete his look.
SOLUTIONS
FEATURE BENEFITS
The Oscar by Oscar de la Rent a Eyewear co llec t ion offe rs tr end-ri ght
sty ling in sop hist ica ted co lorat ions and eyeshapes . Designer fr ames
at an everyday low pri ce!
• Design elements inspired by Oscar de la Renta are
• Designer
at a valu e pri ce!
incorporated
in toeyewear
each frame
• Masculine,
sophisticated
combined
wit ined
h elements
• Masculine,
sop histeyeshapes
ica ted eyeshapes
comb
wit h eleme nts
of European-type
designeprovide
fresh alternative
forrnat
your
of European-typ
des ign aprovide
a fr esh alte
ive for your
male customer
male custo me r
I
• Metals
are made
monel/nickel
silver combinations
• Flex
hin gefrom
co nst
ruct ion for comfo
rt and d urab ility
in custom metal colorations
HOMEOFFICE NOTES
Sized
to acco moda
progressive
lenses
• Flex •hinge
construction
fortecomfort
and durability
• Sized to accommodate progressive lenses
• Handcrafted zyle and monel combinations
WAL*MARTe
Save money. Live better.-