SATURDAY, APRIL 22, 2017
Campus Ambassador Toolkit
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Walk a Mile In Her Shoes Campus Ambassador Toolkit
why get involved?
“Did you see what she was wearing?”
“Was she asking for it?”
“Had she been drinking?”
As long as you stand by, taking your cues from a culture which validates this type of
question, you are blaming the victim, and you are part of the problem. Instead, be part of the
solution by participating in GBMC’s Walk a Mile in Her Shoes®. This one-mile walk educates
about rape, sexual assault, and gender violence, spreads the word about GBMC’s services
for victims, and shows support for those affected. Many of them are your peers.
College campuses (even yours) carry elevated risks for sexual violence. The problem is so
pervasive that among undergraduate students, 23.1% of females and 5.4% of males have
experienced rape or sexual assault through physical force, violence, or incapacitation.
Unfortunately, because of the shame associated with rape and sexual assault, these crimes
are overwhelmingly brushed under the rug. The ACLU estimates that 95% of sexual assaults
on college campuses are not reported to the police. Reasons range from being embarrassed
and scared to fearing retaliation. Sometimes victims truly don’t think their “personal matter”
is important enough to report, or worse, they fear the perpetrator getting in trouble. Though
the majority of victims are women, the stigmatic barriers are even tougher for male victims or
victims of same-gender assaults.
This cultural indifference and denial cannot continue. It’s up to you as leaders on your
college campus to put a stop to these chilling statistics and break the silence about sexual
assault and rape on your campus. Victims need advocates like you for support, but they also
need access to the proper avenues to reclaim justice, security, and a sense of wellbeing after
an attack.
In 2016, GBMC’s SAFE (Sexual Assault Forensic Examination) and Domestic Violence
programs assisted 338 victims of domestic and sexual assault with crisis counseling and
advocacy support. These programs provide free confidential services that are available
to everyone, 24 hours a day, 365 days a year. Forensic nurses perform detailed medicalforensic examinations, documentation, and collect forensic evidence to be submitted to the
Baltimore County Police Department Crime Lab. Victims are treated compassionately and
respectfully — they are believed.
Support GBMC’s services, which are so vital to the safety of your fellow students, by
registering for Walk a Mile in Her Shoes today. Form a team, fundraise, and be part of the
solution, not the problem. Raise $200 by March 21 for your choice of either red high
heels or red Converse sneakers to walk in.
Walk a Mile In Her Shoes Campus Ambassador Toolkit
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Event Details
WHo: All men AND women (whether wearing heels or not!) are encouraged to walk.
what: A one-mile fun walk that aims to shift perspectives about sexual assault,
domestic abuse, and gender violence.
when: Saturday, April 22 at 9:30 a.m. — rain or shine! A pre-walk party with food and
prizes starts at 8 a.m.
where: GBMC’s beautiful Towson campus. Meet outside the South Chapman
Building, 6545 N. Charles Street, Towson, MD 21204.
why: Not only does this event start conversations about important topics like rape,
domestic violence, and sexual assault, all proceeds benefit GBMC’s Sexual Assault
Forensic Examination (SAFE) and Domestic Violence programs. These programs
provide free services to survivors and rely entirely on grants and donations.
how: Start by visiting gbmc.org/walkamile and click REGISTER to sign up for the
walk. Then, it’s time to gather your pals! Join or form a team, and start fundraising!
Register and raise $200 by March 21st and you’ll earn your choice of red high
heels or red Converse sneakers to walk in!
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Walk a Mile In Her Shoes Campus Ambassador Toolkit
Sample Social Media Posts
Download social media-sized graphics of
our Walk a Mile in Her Shoes logo for
Facebook and Twitter by visiting this link:
Facebook: bit.ly/wam-fb
Twitter: bit.ly/wam-twitter
Please use hashtag #GBMCWalkaMile
On Facebook, tag @GBMCmedia
On Twitter, tag @GBMCHealthCare
On Instagram, tag @GBMCHealthCare
Sample Post: Shatter the stigmas of sexual assault and domestic violence! Join us on
GBMC’s campus on April 22 for Walk a Mile in Her Shoes. If you’re not part of the solution,
you’re part of the problem! #GBMCWalkaMile
Sample Post: Think you can strut your stuff in heels? Prove it. Join us for GBMC’s Walk a
Mile in Her Shoes event in support of sexual assault and domestic violence services. Raise
$200 by March 21 and earn your choice of red high heels or red low-top Converse sneakers
to walk in. #GBMCWalkaMile
You can also use photos from last year’s event to promote the event by downloading them
from GBMC’s Flickr page. Go to https://www.flickr.com/photos/gbmchealthcare/albums/
and click on “Walk a Mile in Her Shoes - 2016.”
Walk a Mile In Her Shoes Campus Ambassador Toolkit
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Useful Stats
• 95% of sexual assaults on college
campuses are not reported to the police.
• 23.1% of undergraduate females and 5.4%
of undergraduate males have experienced
rape or sexual assault through physical force,
violence, or incapacitation.
• In 2016, GBMC assisted 338 victims of
domestic and sexual assault with crisis
counseling and advocacy support.
• One in 5 women and one in 16 men are
sexaully assaulted while in college.
• More than 50% of college sexual assaults
occur in either August, September, October,
or November.
• Students are at an increased risk during
the first few months of their first and second
semseters in college.
• Freshman have the highest rate of
nonconsensual sexual contact via physical
force or incapacitation (16.9%).
• Just 2% of rapists ever serve time in prison.
• One in five students has seen someone
behaving in a sexually violent or harassing
manner. Of those who have, more than half
don’t report it because they weren’t sure how
to handle the situation.
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Walk a Mile In Her Shoes Campus Ambassador Toolkit
How To Get Started
Step one: Sign up! Visit www.gbmc.org/walkamile and click
“REGISTER.” You will be prompted to sign up as an individual, or
better yet, a team! If your group or organization already has a team
page, search for their team name. If you’re the one kicking this whole
thing off, select CREATE TEAM and name your team!
step two: Register as a student walker ($15) or raise $200 by
March 21, 2017 and become a Red Shoe Participant! You’ll earn your
choice of either red high heels or red Converse sneakers to walk in.
step THREE: If you created a team, you’ll receive an email
with a link to your team page! Now you can personalize your page
with a picture and description about your group or organization.
You’ll also be provided with a personal URL to invite more people to
your team, and you’ll see buttons for sharing your team
on social media! Whether you joined or created a team,
you’ll also receive an email with a PDF attachment of
your registration confirmation.
Bring this to the event, either printed out or on your
mobile device.
step FOUR: Now that you’re all
set up, it’s time to fundraise! Visit
www.gbmc.org/walkamile and click
“FUNDRAISE.” You will be redirected to
GBMC’s CrowdRise page; click the gray
“Fundraise for This Campaign” button.
From there, you will be prompted to
create a log-in and password for your
CrowdRise account.
step FIVE: Once you’re logged in, a box with an orange button will
pop up asking you to “Join the team.” Your personal fundraising page
will then be created. Share your page using the Facebook and Twitter
buttons so all your friends can support your team! If you have any
issues, please e-mail [email protected]
Walk a Mile In Her Shoes Campus Ambassador Toolkit
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Sample letters
To a Peer:
Dear ________,
Sexual assault. Rape. You may not hear about these issues on our campus a lot, and
that’s part of the problem because they are happening at an alarming rate. Unfortunately,
95% of victims aren’t speaking up and reporting these crimes because of shame. They’re
embarrassed and scared, and it’s up to us to be their allies.
Please join me and (insert fraternity, sorority, or other group name here) as we march to
stop rape, sexual assault, and gender violence by participating in GBMC’s Walk a Mile in
Her Shoes event on April 22. Not only does this one-mile fun walk help shatter the stigmas
associated with these crimes, it educates our community about the resources provided by
GBMC’s SAFE (Sexual Assault Forensic Examination) and Domestic Violence programs.
These programs provide free, confidential services that are available to everyone, 24 hours a
day, 365 days a year, and they deserve our support.
Get started by visiting www.gbmc.org/walkamile to register. (If you already have a team name,
include which team they should join.) I’ll follow up soon so we can fundraise together.
Thanks for joining me for this powerful event.
To a Family Member/Out-of-Towner
Dear ________,
When I left for college, you probably didn’t know that I’d be at an increased risk of sexual
assault during my first and second semesters. In fact, college freshman have the highest rate
of nonconsensual sexual contact via physical force or incapacitation.
I’d like you to help me be part of the solution. I’m participating in GBMC’s Walk a Mile in Her
Shoes event. The walk spreads awareness about rape, sexual assault, and gender violence
and educates the community about the resources provided by GBMC’s SAFE and Domestic
Violence programs. These programs provide
free confidential services that are available to
everyone, 24 hours a day, 365 days a year.
Please help me fundraise for this event by
donating to my team page. Visit www.gbmc.
org/walkamile, click “FUNDRAISE” and search
for my team name _________.
Thanks for your support!
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Walk a Mile In Her Shoes Campus Ambassador Toolkit
G B M C H E A LT H C A R E P R E S E N T S
SAT
APRIL 22, 2017
PREPARTY BEGINS AT 9 AM
WALK BEGINS AT 10 AM
BENEFITING GBMC’S
SAFE & Domestic Violence programs
GBMC - South Chapman Building
6545 N. CHARLES STREET, TOWSON, MD 21204
#GBMCWALKAMILE
@gbmcmedia
www.gbmc.org/walkamile
@gbmchealthcare
@gbmchealthcare