Hertfordshire County Council
New Ways of Attracting Candidates
Raj Taylor – Contract Manager
Neil Meredith – E-Resourcing Consultant
4th June 2008
31 million people in the UK are online
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X
31% of internet users have browsed a
job or recruitment site in the last 3
months*
30% of online ad spend has been
attributed to recruitment advertising**
40% of companies intend to increase
spend on commercial recruitment
websites
13.2% of the population look at job
adverts on the internet***
UK users make over 1 billion
searches each month
* Mintel Online Recruitment Market Intelligence, **
IAB, WARC, PWC *** TGI
How are they using the web to find jobs?
 1 in 4 people use the web for research
 1 in 8 use it for jobs research
 UK spending on search-related advertising is
£1.2 billion - 172% increase in spend on paid
search advertising 2004-2006
 70% of all online registration and transaction
originate from search enquiries
 Broadband access accounts for over 80% of
internet access
The technologies that are driving the change
Social Networking
• Bebo has 10.7 million
registered members in the UK
(75% under 24 yrs)
• More than 2.7 billion monthly
page views –
• Largest Social Networking site
in the UK
• According to Neilson - Bebo is
the number 1 recognised online
brand amongst teens in the UK
Source: Bebo Mar 2008
Search engines can underpin it all
Search Engine Optimisation
Search Engine Optimisation
2030%
42%
1
12%
2
8%
3
6%
4
Using Ad Words to attract candidates
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Cost Effective
Response Driven
Stand out from your competitors
Attract both passive and active
candidates
Second Life
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Shared online virtual environment
Given tools and rules – do what you want
You “own” what you do
The characteristics of SL that make it popular as a
game also make it conducive to social networking
 Being used by businesses, universities, libraries,
nonprofits, and others
Communication & Collaboration in SL?
 Communication & Collaboration
 Real life discussions in virtual setting
 Virtual meeting rooms
 Customisable avatars to facilitate communication
Amazon Web Services Group
IBM Codestation
Harvard Business School SL Seminar
IBM, Intel & Sun meeting
Sponsored by Metaversed.com
BMW’s Design Meeting Room
Recruitment in Second Life
 Why use SL for Recruitment?
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Communication
‘Face’ to ‘Face’ meetings
IT specialists
Interactive environments (virtual office tours, video presentations)
Job Interview @ Depo Consulting
Semper International Convention
Linden Labs Recruitment Meeting Room
Recruiters in SL
 Manpower and Hertfordshire County Council
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Quality design & presentation
Newbie advice
Manpower Offices
CV form & post-box
Greeters on hand
Summary
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High volume of potential young candidates
Easy access to technology
Developing market “Web 2.0”
Cost effective
Build into marketing and recruitment strategies