Mobility-As-A-Service

Mobility-As-A-Service
Science, fiction and the travelers’ views
Mitsakis Evangelos, Stamos Iraklis, Aifadopoulou Georgia
Centre for Research and Technology Hellas
Hellenic Institute of Transport
Mobility as a Service: What it is ..
Mobility as a Service: What it is ..
(3) Owned Autonomy
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•
High-tech
Tesla
Autonomous
Mobility as a Service: What it is ..
(4) Shared Autonomy
•
Google, Apple, Uber 2.0
Asset owned
Asset shared
(1) Today
An 100 year old model
Individually operated
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Human Driver
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(2) Shared Economy
Low-tech, shared assets
Uber, Lyft, Sidecar, Car2Go
REF Adam Jonas, Morgan Stanley
REF Marko Forsblom
.. and what it isn’t
Simply put
The past
Who – will MaaS refer to?
Who – will be involved?
Who – else is needed?
Who – might it be against to?
When – will it be here?
Well, it is..
REF Tampere University
How – will it look like?
• Left Menu:
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Travel With
Information
Account
All trips
Bonus
Support and social
• Right Menu(travel with Menu)
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Bicycle
Public transport
Car sharing
Car rental
Taxi
Valid tickets
REF UbiGo website-app
Why– is it so important after all?
Why– is it so important after all?
The People vs. MaaS Case
• Online questionnaire survey – 15/01/2016 to 30/01/2016
• Greater Metropolitan Area of Thessaloniki
• 140 persons
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132 adults
8 children (<18 years)
68% employed
89% driving license
19% own a bicycle
3 (!) persons had a bicycle membership (i-bike)
76% lived in urban areas
83% use the internet and/or apps on computes, tablets and
smartphones on a daily basis
– 59% women – 41% men
We asked them • If and Why they would join a MaaS system,
providing :
– 30 days unlimited bus rides
– 30 kms use of taxis
– 30 days unlimited bike rides
• At an expense of 90 € / month
They said • Well, they said yes,
• For the following reasons
Then, we asked them • How they would change their travel behavior
given the MaaS system, providing :
– 30 days unlimited bus rides
– 30 kms use of taxis
– 30 days unlimited bike rides
• At an expense of 90 € / month
What they said was -
Regarding this “Mode” change..
Centre for Research and Technology Hellas
Hellenic Institute of Transport