FACULTY OF ECONOMICS Lp Course code Course title Person responsible for the course Semester (winter/summe r) ECTS points Hours Karolina Ertmańska Phd winter/summer 6 30 Agnieszka Brelik PhD winter/summer 6 30 Prof. Zoran Tuntev (visiting profressor, Macedonia) summer 4 20 1. ACP Advertising concepts and principles 2. AGI Agritourism 3. BPP Balkan Peninsula: People, History, Religion and Tourism 4. BET Business Ethics Elwira Leśna-Wierszołowicz PhD winter/summer 6 30 5. CAM Capital Market Dawid Dawidowicz PhD winter/summer 4 15 6. CCL Commercial Companies Law Zbigniew Olech PhD winter/summer 6 30 7. CAC Commercial agreements and contracts Bartosz Dąbrowski PhD winter/summer 6 30 8. CIM Communication in marketing – workshop Prof. Maurice Codourey (visiting profressor, Switzerland) winter/summer 4 20 9. CSR Corporate Social Responsibility (CSR) Joanna Hernik PhD winter/summer 4 15 10.DHM Destination & Hotel Management in the XXI Century Prof. Zoran Tuntev (visiting profressor, Macedonia) summer 4 20 11. ECS Econometrics Joanna Perzyńska PhD winter/summer 6 30 12. EAL Economic Analysis Dawid Dawidowicz PhD winter/summer 6 30 13. EIT Economics of international transport Błażej Suproń MSc winter/summer 6 30 14. FCT The Financial Crises and Selected Advanced Financial Tools winter/summer 4 20 15.FMI Financial Markets and Institutions winter/summer 4 20 16.HRM Human Resources Management Elwira Leśna-Wierszołowicz PhD winter/summer 6 30 17.IMA International Marketing Prof. Maurice Codourey (visiting profressor, Switzerland) winter/summer 4 20 Prof. Patrick Moore (visiting profressor, Germany) Prof. Patrick Moore (visiting profressor, Germany) http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT 18.MNO 2 Marketing In Nonprofit Sector Joanna Hernik PhD winter/summer 6 30 19.POM Principles Of Marketing Joanna Hernik PhD winter/summer 6 30 20.MAT Mathematics Paweł Ignaczak PhD winter/summer 6 30 21.OAM Organization And Management Elwira Leśna-Wierszołowicz PhD winter/summer 6 30 22.PMT Project management tools and techniques Prof. Kleanthis Sirakoulis (visiting profressor, Greece) winter 6 30 23.PSM Psychology of marketing Karolina Ertmańska Phd winter/summer 6 30 24. LRP Real estate management Bartosz Dąbrowski PhD winter/summer 6 30 25.QUB Quality management in business Weronika Ściana Msc winter/summer 6 30 26.RTR Rural tourism and recreation Agnieszka Brelik PhD winter/summer 6 30 27. STA Statistics Prof. Kleanthis Sirakoulis (visiting profressor, Greece) winter 6 30 28. STA Statistics Joanna Perzyńska PhD summer 6 30 29.TCN Theory of needs and consumption Karolina Ertmańska PhD winter/summer 6 30 30.TAE 4 Tourism and Environment Prof. Zoran Tuntev (visiting profressor, Macedonia) summer 4 20 31.TUM Tourism Management Agnieszka Brelik PhD winter/summer 6 30 32.TSEM Thesis seminar (preparation of thesis) Tbt Winter/summer 30 30 На русском языке 1 ЭКМ Эконометрика Joanna Perzyńska д.э.н. зимний /летний 6 30 2 МАЭ Математическая экономика Д.э.н. проф. Grażyna Karmowska зимний /летний 6 30 3 МА П Методы анализа и планирования Д.э.н. проф. Grażyna Karmowska зимний /летний 6 30 4 МАР Маркетинг Д.э.н. проф. Leonid Worobjow зимний /летний 6 30 http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT МИ К 5 Д.э.н. проф. Leonid Worobjow Микроэкономика зимний /летний 8 45 На български език 1. ЕВУ ЕТИКА В УПРАВЛЕНИЕ проф. Czesława Christowa зима/лято 4 15 2. ЛОГ ЛОГИСТИКА проф. Czesława Christowa зима/лято 4 15 3. ЛОЦ ЛОГИСТИЧНИ ЦЕНТРОВЕ проф. Czesława Christowa зима/лято 4 15 4. ТРА ТРАНСПОРТ проф. Czesława Christowa зима/лято 4 15 Courses in English Course title ADVERTISING CONCEPTS AND PRINCIPLES Teaching method Lecture & workshop Person responsible for the course Karolina Ertmanska PhD Course code E-mail address to the person responsible for the course [email protected] ACP ECTS points 6 Type of course elective Level of course S1 Semester Winter/summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) The primary objectives of the course are to: Objectives of the course develop a clear understanding of traditional advertising tools - understand how key elements within the marketing communications mix are integrated - learn how consumer behavior, creative strategies, the communication process, market research, and program evaluation tools are used to design effective advertising programs - know how broadcast media, print media, support media, direct marketing and interactive media are used in advertising Entry requirements Knowledge of marketing principles The communication process Source, message and channel factors Course contents Organizing for advertising: the role of ad agencies and other narketing communication organizations Creative strategy: planning, development, implementation, evaluation Social, ethical, and economic aspects of advertising Measuring the effectiveness of the advertising campaigns http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Assessment methods written test; activity exercises during classes; essay and presentation Literature: Mitchell WM, Advertising: Principles & Practice, Prentice Hal, Inc , 2009. Wells WD, Moriarty S., Burnett J. Advertising : Principles and Practice, Upper Saddle River, N.J Prentice Hall, 2003. Recommended readings Additional literature: Kleppner O., Russell T, Verrill G., Otto Kleppner's advertising procedure, Prentice-Hall, minimum No of course participants: 3 Additional information Course title AGRITOURISM Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies. Person responsible for the course Agnieszka Brelik PhD Course code E-mail address to the person responsible for the course [email protected] POM ECTS points 6 Type of course elective Level of course S1, N1 Semester winter/summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) 1983 Students learn about basic issues of agritourism and this will give an overview of economic and social importance of agritourism. This module is Objectives of the course introduced to make students familiar with the subject. It provides an overview of multifunctional development of rural areas. Entry requirements Basic economic knowledge 1. The concept of agritourism 2. the economic and social importance of agritourism 3. Multifunctional development of rural areas Course contents 4/5 Agritourism ventures- case study 6. Agritourist service and products 7. Mobility in agritourism 8/9/10 Agritourism yesterday, today and tomorrow Assessment methods A case study presentation. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT 1. Hall D., Kirkpatrick I. And Morag M. (2005) Rural tourism and Sustainable Business (Aspects of Tourism). Multilingual Matters, Clevedon UK. Recommended readings 2. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman. 3. Hegarty C., Przezborska L. 2005: Rural and Agr-tourism as a Tool for Reorganising Areas in Old and New Member States – a Comparison Study of Ireland and Poland. International Journal of Tourism Research 7, 63-77. 4. Brelik A. Sustainable tourism developement – case of the wolin region. Scientiarum Polonorum ACTA Oeconomia 11(2) 2012. Wydawnictwo Szkoła Główna Gospodarstwa Wiejskiego w Warszawie, Warszawa 2012 s.19-27. Additional information Course title BALKAN PENINSULA: PEOPLE, HISTORY, RELIGION AND TOURISM Prof. Zoran Tuntev Person responsible for the course Course code (if applicable) (Macedonia) E-mail address to the person responsible for the course BPP ECTS points [email protected] 4 Type of course elective Level of course S1/S2 Semester summer Language of instruction English Hours per week Block teaching Teaching method Oral lectures, power point presentations Objectives of the course Entry requirements Hours per semester 20 Basic information about Balkan Peninsula trough funny geography and history; Religion believes of Balkan People; Macedonia and other Destinations on the Balkans No requirements Geography of the Balkans Balkan Peninsula as Tourist Destination Course contents Few Exclusive Elements of the Balkan History Macedonia – Terra Incognita The Seven Wonders of Ohrid Assessment methods Recommended readings Oral Examination; Written Test (if necessary) Tuntev Z. (2009): Tourist Destination, FTU Ohrid Zoran Tuntev St. Kliment University Additional information Faculty of Tourism and Hospitality Ohrid, Macedonia Course title BUSINESS ETHICS http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Teaching method Person responsible for the course Course code classical lecture and materials prepared for students; interactive: discussions, case studies Elwira Leśna-Wierszołowicz PhD E-mail address to the person [email protected] responsible for the course BET ECTS points 6 Type of course elective Level of course S1, S2; Semester Summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) • Develop a working knowledge of Business Ethics Objectives of the course • Link Business Ethics theory with Business Business Ethics practice • Analyze Business Ethics case studies Entry requirements There aren’t any. Course contents Assessment methods Recommended readings 1. The definition of Business Ethics 2. Why is business ethics important? 3. Business dilemmas: ethical decision-making in business 4. Business ethics and the law 5. Job Discrimination 6. Business and ecology 7. Tools to manage unethical behaviour • oral exam, attendance, in-class activity and participation, project - Megone Ch. And Robinson S.J., Case Histories in Business Ethics, Routledge, London and New York 2002; - Michael M.L., Business Ethics: The Law of Rules, Harvard University, Working paper No. 19, March 2006; - Hooker J.N., Toward Professional Ethics in Business, Graduate School of Industrial Administration Carnegie Mellon University, Pittsburgh, PA 15213 USA, March 1996; - Gray J.W., Notes on Business Ethics, This ebook was created on 6/22/2011; Additional information Course title Teaching method CAPITAL MARKET classical lecture and materials prepared for students, workshop; interactive: discussions, case studies Person responsible for the course dr Dawid Dawidowicz E-mail address [email protected] Course code CAM ECTS points 4 http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Type of course elective Level of course S1, S2; Semester Winter Language of instruction English Hours per week 1 h or 2 h Hours per semester 15 After this course students should know definition of capital market and they should understand meaning of the capital market for the economy. Objectives of the course Students should have knowledge about stock exchange and capital market ratios, Students should know basic capital market’s instruments, e.g. Stocks, Treasury Bonds, investment funds units, derivatives, and they should know how to use them. Entry requirements Basic knowledge about micro and macroeconomics Course contents Assessment methods 1. The definition and division of Capital market 2. The participants of the market 3. Stock Exchange and the stock exchange trading rules 4. Capital market ratios 5. Instruments of the capital market – Stocks 6. Instruments of the capital market - Treasury Bonds 7. Instruments of the capital market - Investment fund’s units 8. Instruments of the capital market – Derivatives (options, futures and forward contracts) • oral exam, attendance, in-class activity and participation, - Fabozzi J. F., Modigliani F., Capital Markets – Institutions and Instruments, 3rd Edition, Publisher: Prentice Hall, 2002 - Fabozzi F. J, Peterson Drake P., Finance: Capital Markets, Financial Management, and Investment Management, Publisher: John Wiley & Recommended readings Sons, New Jersey, 2009 - Dalton J. M., How the Stock Market Works, 3rd Edition New York Institute of Finance Series New York, Publisher: Prentice Hall, 2001 - Sharpe W. F., Portfolio Theory and Capital Markets, New York, Publisher: McGraw-Hill, 2000 Additional information Course title COMMERCIAL COMPANIES LAW Teaching method Lecture Person responsible for the course Course code Zbigniew Olech PhD E-mail address to the person responsible for the course CCL (if applicable) [email protected] ECTS points 6 Type of course Elective Level of course S1/S2/ Semester winter / summer Language of instruction English Hours per week 2 Hours per semester 30 http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT The objective of the course is to present possibilities of performing commercial activity in Poland by showing advantages and disadvantages of Objectives of the course each kind of commercial company allowed by Polish law. At the end Students should be able to recognize crucial differences between commercial companies to be able to choose and advise the proper one for their activity. Entry requirements Basic knowledge of civil law Course contents 1. Sources of commercial law, 2. Law of contracts, 3. Kinds of commercial companies 4. Capital Companies, 5. Partnership comapanies - oral / written exam Assessment methods - project Recommended readings Commercial companies code Additional information Course title COMMERCIAL AGREEMENTS AND CONTRACTS Teaching method lecture and workshop Person responsible for the course dr Bartosz Dąbrowski Course code E-mail address to the person responsible for the course [email protected] CAC ECTS points 6 Type of course Elective Level of course S1/S2 Semester winter / summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) Objectives of the course Entry requirements Ability to know and understand most common contractual provisions and clauses. Knowledge of most common agreements and contracts. Ability to construct simple commercial contracts and agreements. Good command of English. Basic knowledge in the field of law institutions at the level of students of Economy. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT 1. Parties of the agreements. 2. Definitions and Interpretations. 3. Division of contracts and agreements. 4. INCOTERMS and other international regulations referring to contracts and agreements. 5. Typical clauses and provisions: Payment Provisions, Description of Good or Services, Terms of contract, Termination provisions etc. Course contents Assessment methods Recommended readings 6. Liability and limitation of liability. 7. Intellectual Property Rights. 8. Confidentiality and non-disclosure clauses. 9. Dispute and Jurisdiction Resolutions. 10. Warranties and Indemnity. 11. Applicable law. 12. Constructing simple agreements. oral / written exam project work) 1. R.Lawson, S.Singleton, Commercial Contracts: Practical Guide to Standard Terms, Bloomsbury Professional 2. F.Adoranti, The Managers Guide to Understanding Commercial Contract Negotiation (Commercial Contracts for Managers), Financial World Publishing 2005 Additional information Materials will be provided by the lecturer in PDF format Course title COMMUNICATION IN MARKETING – WORKSHOP Teaching method Lecture and workshop Person responsible for the course Prof. Maurice Codourey Course code E-mail address to the person responsible for the course [email protected] CIM ECTS points 4 Type of course Elective Level of course S1, S2 Semester Winter/Summer Language of instruction English Hours per week ----- block teaching ---- Hours per semester 20 (if applicable) Objectives of the course Entry requirements Being able to construct a communication with viral effects alongside the main marketing strategy Principles of marketing Power of Communication Course contents The tell-a-friend effect, viral effects Language Strategy; get to the point Didactics; the constructivistic way of transferring knowledge http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Rapid prototyping with method 635 (3 cases to discuss) Assessment methods Group of two; design of an event with viral effects Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein, 2008. Recommended readings Marketing Communication: An Introduction to Contemporary Issues, Richard Varey, 2002. Die Theorie der Subjektiven Didaktik, Edmund Kösel, 2002. Homeless: http://www.youtube.com/watch?v=DwmMqABWxDw Additional information Woman Parking: http://www.youtube.com/watch?v=xh5CeJALLBg Course title CORPORATE SOCIAL RESPONSIBILITY Teaching method Lectures with case studies Person responsible for the course Joanna Hernik PhD Course code (CSR) E-mail address to the person responsible for the course [email protected] CSR ECTS points 4 Type of course compulsory Level of course S1, S2, Semester Winter/summer Language of instruction English Hours per week 2h (7 weeks) Hours per semester 15 (if applicable) This module provides an overview of corporate social responsibility (CSR) and responsible investment, focusing on today's interplay between large corporations and governments, intergovernmental institutions, investors and non-governmental organizations (NGOs). Over the past several decades many factors have contributed to increased expectations for corporations to adopt CSR programs as governments have Objectives of the course reduced their regulatory and ownership roles in favor of market-based approaches. Advocates have seen CSR as a means of addressing governance gaps where government is weak. Having completed the course students should understand the essence of CSR as well as its importance in modern society. Should also assess CSR from different perspectives. Entry requirements Course contents Assessment methods No requirements 1. The scope and complexity of CSR. Evolution of CSR 2. Social and cultural factors shaping CSR 3. The role of business in society. Globalization and CSR 4. The strategic lens: vision, mission, strategy and tactics 5. CSR and competitive advantage Participation in discussion forums, reflection exercises, presence http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Philip Kotler, Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley 2005. Karin Buhmann, Lynn Roseberry, Mette Morsing, Corporate Social and Human Rights Responsibilities. Global, Legal and Management Recommended readings Perspectives, Palgrave Macmillan 2010. William Werther, David Candler, Strategic corporate responsibility, Thousand Oaks, 2011. Additional information Course title DESTINATION & HOTEL MANAGEMENT IN THE XXI CENTURY Prof. Zoran Tuntev Person responsible for the course Course code (if applicable) (Macedonia) E-mail address to the person responsible for the course DHM ECTS points [email protected] 4 Type of course elective Level of course S1/S2 Semester summer Language of instruction English Hours per week Block teaching Teaching method Oral lectures, power point presentations Objectives of the course Comprehensive knowledge about modern trends in tourism, destination management and hotel business Entry requirements No requirements Hours per semester Tourist Destination Contemporary trends in Tourism Course contents Destination Management Hotel Business 20 Top Lessons for all Hotel Managers Assessment methods Oral Examination; Written Test (if necessary) Tuntev Z. (2009): Tourist Destination, FTU Ohrid Recommended readings Tuntev Z. (2007): Hotel Lexicon, FTU Ohrid Cerovic Z. (2010): Hotel Management, FTHM Opatia, Croatia Zoran Tuntev St. Kliment University Additional information Faculty of Tourism and Hospitality Ohrid, Macedonia http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT 20 Course title ECONOMETRICS Teaching method Lectures, laboratory Person responsible for the course Joanna Perzyńska PhD Course code E-mail address to the person responsible for the course [email protected] ECS ECTS points 6 Type of course Compulsory Level of course S1, S2, Semester Winter/ Summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) Gaining basic knowledge of econometrics theory, models and methods. Objectives of the course Obtaining skills in: estimation and verification of econometric models, forecasting on the basis of econometric models, application of computer software to solving econometric problems, use of econometric models for the analysis of economic and managerial issues. Entry requirements Completed courses on mathematics and statistics. Basic knowledge on economics. Linear econometric model. Ordinary last squares method. Nonlinear econometric models. Estimation and verification of econometric models. Course contents Gauss-Markov theorem. Autocorrelation and heteroscedasticity. Aitken’s theorem. Generalized last squares method. Time series. Trend models.Time series models with seasonal fluctuations. Econometric forecasting. Forecast errors. Assessment methods In-class activity and participation, written tests. Guajarati D., Econometrics by example, Palgrave Macmillan, 2011 Recommended readings Maddala G., Introduction to Econometrics, John Wiley & Sons, 2001 Davidson J., Econometrics Theory, Blackwell, 2000 Additional information Course title Teaching method ECONOMIC ANALYSIS classical lecture and materials prepared for students, workshop; interactive: discussions, case studies http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Person responsible for the course Course code dr Dawid Dawidowicz E-mail address to the person responsible for the course [email protected] EAL ECTS points 6 Type of course Optional Level of course S1, S2; Semester Summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) After this course students should know definition of economic analysis and they should understand meaning of the economic analysis. Objectives of the course Students should have elementary knowledge about financial analysis (including ratio analysis) Students should have basic knowledge about the methods and tools of the economic analysis Students should know how to interpret the results of financial ratios Entry requirements Basic knowledge about micro and macroeconomics Course contents Assessment methods 9. Definition, functions and types of economic analysis 10. Financial statements 11. Preliminary analysis of financial statements 12. Financial ratio analysis (liquidity ratios, profitability ratios, activity ratios and debt ratios) 13. Du Pont analysis 14. Management of the working capital 15. The concept, measurement and analysis of production 16. Financial leverage 17. Operating leverage 18. Methods of assessment of investment projects 19. Case studies • oral exam or test exam, attendance, in-class activity and participation, Zvi Bodie, Robert C. Merton., Finance, Upper Saddle River, NJ : Prentice Hall, Upper Saddle River, NJ, 2000 Recommended readings 2. Lawrence J. Gitman., Principles of managerial finance, Reading, Massachusetts : Addison-Wesley, Reading, Massachusetts, 2000 Alan C. Shapiro, Sheldon D. Balbirer, Modern corporate finance: a multidisciplinary approach to value creation, Prentice Hall, Upper Saddle River, NJ, 2000 Additional information Course title ECONOMICS OF INTERNATIONAL TRANSPORT Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with practice exercises. Person responsible for the course Błażej Suproń MSc E-mail address [email protected] Course code EIT ECTS points 6 Type of course Elective Level of course S1, S2, http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Semester Winter/summer Language of instruction English Hours per week 2h Hours per semester 30 The primary objectives of the course are to: Objectives of the course Entry requirements Develop a working knowledge of international transport. 2. Analyze transport policy in European Union. 3. Develop a working knowledge about transport markets. 4. Planning transport operations. No requirements. Course contents Assessment methods 1. 1. Basic information’s about transport. 2. Economic aspects of transport. 3. Transport costs and international trade 4. Cost functions for transport firms 5. Transport regulation in European Union. 6. Transport markets. 7. International freight forwarding. 8. International standards of drivers work time. 9. Planning in transport. Activity exercises during classes, presentation, attendance. 1. Cowie J., The Economics of Transport, A theoretical and applied perspective, Taylor&Francis e-Library, New York. 2010, ISBN 0-203- 87410-2. Recommended readings 2. Button K., Transport Economics 3rd edition, Edward Elgar Publishing Limited, Cheltenham, 2010, ISBN 1840641894. 3. Regulation (Ec) No 561/2006 Of The European Parliament And Of The Council. 4. Regulation (Ec) No 1071/2009 of the European Parliament and of the Council. Interesting information can be found also here: 1. Palma A., Lindsey R., Quinet E., Vickerman R., A handbook of transport economics, Edward Elgar Publishing Inc., Cheltenham 2011, ISBN 978-1-84720-203-1. Additional information 2. http://ec.europa.eu/transport/road/doc/road_transport_policy_en.pdf/ (Road Transport Policy). 3. http://ec.europa.eu/transport/index_en.htm (News about transport policy in EU). 4. http://www.theguardian.com/uk/transport (News about transport). Course title FINANCIAL CRISES AND SELECTED ADVANCED FINANCIAL TOOLS Teaching method Lecture, workshop Prof. Dr. Patrick Moore E-mail address to the person (visiting professor) responsible for the course FCT ECTS points 4 Type of course Elective Level of course S1, S2, Semester Winter/Summer Language of instruction English Person responsible for the course Course code (if applicable) http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT [email protected] Hours per week Objectives of the course Entry requirements - block teaching - Hours per semester 20 The students will learn how the financial crises of the past years have influenced the financial environment and attain knowledge of modern financial techniques The students should have a basic understanding of economics, accounting and finance (e.g. Corporate Finance) 1 A comprehensive case study to applying the tools of corporate finance 2 The central role of interest rates in business 3 Managing exchange rate exposure Course contents 4 Balance sheet and off balance sheet financing 5 Selected advances financial tools (corporate swaps, asset backed securities …) 6 From the subprime crisis to the debt crisis 7 Basel I – II – III 8 Euro Bonds, Euro Bills, Old debt repayment fund, Bank union, Target balances, EFSF and ESM - appropriate measures to save the Euro? Assessment methods The students will write an assignment on a given or chosen topic (if it fits into the course structure) distributet 3 – 4 weeks before the course and hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 2011 Recommended readings Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010 Ephraim Clark, International Finance, 2nd Edition 2002 Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition 2003 www.cengage.co.uk/madura_fox2e www.investopedia.com http://markets.ft.com/research/Markets/Overview?ftauth=1227981316545 Additional information http://www.euromoneycountryrisk.com/Default.aspx http://www.oanda.com/ www.ecb.eu Course title FINANCIAL MARKETS AND INSTITUTIONS Teaching method Lecture, workshop Prof. Dr. Patrick Moore E-mail address to the person (visiting professor) responsible for the course FMI ECTS points 4 Type of course Elective Level of course S1, Semester Winter/Summer Language of instruction English Hours per week - block teaching - Hours per semester 20 Person responsible for the course Course code (if applicable) http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT [email protected] Students learn the complex world of international finance and a) Objectives of the course investing access b) Entry requirements Course contents the use of financial markets mainly for the use of financing international activities of non bank corporates – to a limited extent also for the functions of international financial institutions and their targets to promote in international economic development The students should have a basic understanding of economics, accounting and finance (e.g. Corporate Finance). 1. The International Financial Environment 2. The International Flow of Funds 3. International Institutions promoting the world economic development 4. International Financial Markets 5. Exchange Rate Determinations 6. Currency Options and Futures 7. Exchange Rate Behavior The students will hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions – The Assessment methods topics for the presentations will be delivered 4 weeks before the course and cover the different international financial institutions, their tasks and critics on their operations on one side ans selected aspects of financial markets on the other. Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 2011 Recommended readings Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010 Ephraim Clark, International Finance, 2nd Edition 2002 Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition 2003 www.cengage.co.uk/madura_fox2e Additional information www.investopedia.com http://markets.ft.com/research/Markets/Overview?ftauth=1227981316545 Course title Teaching method Person responsible for the course Course code HUMAN RESOURCES MANAGEMENT During the course of study many different teaching methods will be used: self study, case study, lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them. dr Elwira Leśna-Wierszołowicz E-mail address to the person responsible for the course [email protected] HRM ECTS points 6 Type of course Elective Level of course S1, S2; Semester Winter/ Summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) • Develop a working knowledge of Human Resources Management Objectives of the course • Link Human Resources Management theory with Human Resources Management practice • Analyze Human Resources Management case studies http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Entry requirements Course contents There aren’t any. 1. The meaning and aims of human resources management (HRM) 2. Human resource planning 3. Recruitment and selection 4. Motivation 5. The importance of communication 6. Appraisal, training and counselling 7. Managing conflict 8. Handling people problems 9. Managing stress 10. Disciplinary handling Assessment methods class discussion, attendance -M. Armstrong, The Handbook of Human Resource Management Practice, Kogan Page 2003; Recommended readings -M. Dale, Successful Recruitment and Selection. A Practical Guide for Managers, Kogan Page, London 1995; -L. Rae, Planning and Designing Training Programmes, Gower, Aldershot, Hampshire 1997; -F. Poels, Job Evaluation and Remunaration Strategies, Kogan Page, London 1997. Additional information Course title INTERNATIONAL MARKETING Teaching method Classes will be conducted in lecture format, with group exercises and case studies, and discussion promoting student participation. Prof. Maurice Codourey E-mail address to the person (visiting professor) responsible for the course IMA ECTS points 4 Type of course Elective Level of course S1, N1; S2, N2 Semester Winter/Summer Language of instruction English Hours per semester 20 Person responsible for the course Course code (if applicable) Hours per week - Block teaching -- [email protected] The primary objectives of the course are to: Develop a working knowledge of marketing from international scope Objectives of the course Link marketing theory with marketing practice Analyze marketing cases Students should discuss marketing problems from globalization point of view and develop marketing programs for international companies. Entry requirements Completed course of Marketing Principles http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Course contents Assessment methods Recommended readings 6. The nature of international marketing 7. Environment of international marketing. 8. International marketing opportunities and strategies. 9. International product and brand management. 10. International marketing channels. 11. International and global pricing approaches. 12. International advertising. 13. Future developments in global marketing. Attendance, in-class participation and project discussing the best practices in international branding. R. Bennett, J. Blythe, International marketing, Kogan Page, London-Philadelphia 2008. B. Kleindl, International marketing, Thomson Publ., Mason 2007. Additional information Interesting information can be found also here: http://adage.com/ (Ad & Marketing news) Course title MARKETING IN NONPROFIT SECTOR Teaching method Lectures with PP presentations, films, case studies, brainstorming, texts analysis Person responsible for the course Joanna Hernik PhD Course code E-mail address to the person responsible for the course [email protected] MNO ECTS points 6 Type of course Elective Level of course S1, S2; Semester Winter/summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) Students ought to know the essence of nonprofit sector in a comparison with a profit one, and ought to discuss genesis of noncommercial Objectives of the course marketing, to design marketing tools for nonprofit organizations, to create and manage new offers, to plan communication strategy and to organize cooperation with business; finally they ought to discuss the role of nonprofits in modern economy and society. Entry requirements Course contents Basic knowledge on marketing principles 1. Nonprofit sector – hallmarks 2. Genesis of nonprofit marketing 3. Marketing planning 4. Designing marketing mix 5. Launching new offerings 6. Managing perceived costs 7. Formulating communication strategies 8. Public relations at the organization level 9. 10. Working with the private sector Nonprofit organizations` role in healthcare system, tourism and the youth sport http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Assessment methods Project discussing communication strategy of chosen nonprofit organization 1. A.R. Andreasen, Ph. Kotler, Strategic marketing for nonprofit organizations, 2. J.G. Dees, J. Emerson, P. Economy, Strategic tools for social entrepreneurs, John Wiley & Sons, New York 2002. 3. B.J. McLeish, Successful marketing for nonprofit organizations, John Wiley & Sons, New York 1995. Pearson Education Inc., New Jersey 2008. Recommended readings Interesting information can be found also here: Additional information http://nonprofit.alltop.com/ (Nonprofit News) http://www.thenonprofittimes.com/ (The Nonprofit Times) Course title PRINCIPLES Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies. Person responsible for the course Joanna Hernik PhD Course code OF MARKETING E-mail address to the person responsible for the course [email protected] POM ECTS points 6 Type of course Elective Level of course S1, S2, Semester Winter/summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) The primary objectives of the course are to: Develop a working knowledge of marketing Objectives of the course Link marketing theory with marketing practice Develop and analyze marketing cases effectively utilizing marketing diagnostics Entry requirements Course contents No requirements. 10. Marketing – creating and capturing customer value. 11. Company and marketing strategy. 12. Analyzing the marketing micro- and macro- environment. 13. Marketing research. 14. Market segmentation. 15. Product and service decisions, branding strategy. 16. Marketing channels, delivering customer value. 17. Retailing and wholesaling. 18. Promotion mix, communication process. 19. Pricing strategies. 20. Direct and online marketing. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Assessment methods Written short exam, attendance, in-class participation and project Recommended readings Ph. Kotler and G. Armstrong, “Principles of Marketing”, Prentice Hall 2010. Interesting information can be found also here: Additional information http://adage.com/ (Ad & Marketing news) http://www.marketingpower.com/ (Marketing News from AMA, Resource Library) Course title (nazwa przedmiotu) MATHEMATICS Teaching method Lectures & laboratory (computer lab). Person responsible for the course Course code Paweł Ignaczak PhD E-mail address to the person responsible for the course [email protected] MAT ECTS points 6 Type of course Elective Level of course S1 , S2 Semester winter / summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) Objectives of the course Entry requirements Gaining basic knowledge of two variable functions (finding local and global extremum) Students will obtain skills in: matrix theory, systems of linear equations, math problems solving using a computer. Foundations of mathematics (single variable calculus, derivatives). Two variables functions. Partial derivatives. Extremum problems (traditional and computer solving). Linear Algebra. Matrix Theory. Course contents Matrix multiplication. Determinants. Finding the inverse of a matrix. Systems of linear equations. Methods for solving systems of equations. Assessment methods In-class activity and participation, written exam. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Recommended readings 1) Dr. SC Aggarwal, Dr. RK Rana, Basic Mathematics for Economists, FK Publications, 2010; 2) Carl P. Simon, Lawrence E. Blume, Mathematics for Economists, W. W. Norton & Company; 1 edition (April 17, 1994); 3) Malcolm Pemberton and Nicholas Rau, Mathematics for Economists, Manchester University Press 2012. Additional information Minimum group size – 3 students Course title ORGANIZATION AND MANAGEMENT classical lecture and given materials Teaching method Person responsible for the course Course code interactive: discussions, case studies dr Elwira Leśna-Wierszołowicz E-mail address to the person responsible for the course [email protected] OAM ECTS points 6 Type of course Elective Level of course S1, S2; Semester Winter/Summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) Objectives of the course Entry requirements Course contents Assessment methods After this course students should be able to recognize the basic principles and laws of management as well as apply them in non-complicated business situations in all fields of management. There aren’t any. 1. The process of management 2. The manager and the organisation 3. Management styles 4. Delegation 5. Motivation 6. Leadership 7. Managing stress 8. Managing conflict 9. The control process class discussion, attendance •Michael Armstrong (2010) “Armstrong’s Essential Human Resource Management Practice. A Guide to People Management”, Kogan Page Recommended readings •Michael Armstrong (2009) “Armstrong’s Handbook of Human Resource Management Practice”, 11th Edition, Kogan Page London and Philadelphia •John Adair (2003) “Not Bosses but Leaders: How to Lead the Way to Success” 3rd Edition, Kogan Page http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT •David R. Caruso, Peter Salovey (2004) “The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership”, Jossey-Bass Additional information Course title PROJECT MANAGEMENT TOOLS AND TECHNIQUES Teaching method Lectures and case studies Prof. Kleanthis Sirakoulis Person responsible for the course Course code (Greece) E-mail address to the person responsible for the course [email protected] PMT ECTS points 6 Type of course Elective Level of course S1, S2, Semester Winter Language of instruction English Hours per semester 30 (if applicable) Hours per week -- Block teaching – Oct/Nov Gaining basic knowledge on managing by project methodology. Students will obtain skills in: problem identification, exploring the need for a Objectives of the course change, project planning. They will make practice on project scheduling using PERT/CPM and they will discover the problem of accuracy in project duration and cost estimations . Entry requirements Basic mathematics and economics 1) Project, programme and portfolio: definitions. Identifying the problem. The Project (Life)-Cycle Management. Stakeholder analysis. Needs analysis. Aims analysis. Analysis of strategies. The Logical Framework Approach. Course contents 2) The Goal Oriented Project Planning methodology. Simulation of the method. Completing the LFA project matrix. 3) Planning activities. Early time and cost estimates. Interpreting the project in a network. The PERT/CPM method. Estimating the duration and the cost of the project. Total and free float of each activity. The critical path. 4) Time – cost tradeoffs. Monitoring and controlling the project in terms of duration and expenditures. 5) Earned Value Management: Making estimations for the duration and the budget. The Planned Value Method. The Earned Duration method. The Earned Schedule method. Comparing the results. The problem of accuracy. Assessment methods Recommended readings In-class activity and participation, written exam. 1) Jozefowska J. and J. Weglarz (2006) Perspectives in Modern Project Scheduling, Springer. 2) Mantel, S.J. Meredith, J.R. Shafer, S.M. and M.M. Sutton (2001) Project Management in Practice, New York: John Wiley & Sons, Inc. 3) Nicholas, J. and H. Steyn (2008) Project Management for Business, Engineering and Technology (3rd edition), Elsevier: Burlington MA 4) Thomas, J. and M. Mullaly (2008) Researching the Value of Project Management, Pennsylvania: Project Management Institute 5) Turner, J.R. (2009) The Handbook of Project-Based Management, McGraw-Hill 6) Vanhoucke, M. (2009) Measuring Time: Improving Project Performance Using Earned Value Management, Springer Science+ Business Media. Additional information Vanhoucke, M. (2012) Project Management with Dynamic Scheduling: Baseline Scheduling, Risk Analysis and Project Control, Springer Science+ Business Media. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Course title PSYCHOLOGY OF MARKETING Teaching method Lecture & workshop Person responsible for the course Karolina Ertmanska PhD Course code E-mail address to the person responsible for the course [email protected] PSM ECTS points 6 Type of course Elective Level of course S1 Semester Winter/summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) The primary objectives of the course are to: Objectives of the course Entry requirements - learn about the basic issues of psychological influence in marketing - develop certain practical problems of creating effective marketing messages - explore the results of studies of consumer psychology and its role in the formulation of company marketing messages Knowledge of marketing principles The impact of marketing on consumer attitudes Consumer behaviour Course contents The roles and stages in the buying process Psychology of the advertising message Psychology rules in marketing Assessment methods written test; activity exercises during classes; essay and presentation Literature: Antonides G., van Raaij W.F., Consumer Behaviour: A European Perspective, J. Wiley & Sons, 1998. Recommended readings Foxall GR, Goldsmith RE, Brown S., Consumer Psychology for Marketing. Cengage Learning EMEA, 1998. Additional literature: Cialdini R., Influence: The Psychology of Persuasion. Collins Business Essentials, 2006 Additional information minimum No. of course participants: 3 Course title REAL ESTATE Teaching method Lecture MANAGEMENT http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Person responsible for the course dr Bartosz Dąbrowski E-mail address [email protected] LEM ECTS points 6 Type of course Elective Level of course S1/S2 Semester summer/winter Language of instruction English Hours per week 3 Hours per semester 30 Course code (if applicable) The main aim of the course is to provide students the basics of property law regulations. The course will focus on legal acts that refer to Objectives of the course property turn-over and management, including civil aspects, lease, perpetual usage, right to use, right to property, as well as limited rights in property. By the end of the course the students are supposed to have basic knowledge of legal acts and regulations, both in practical and theoretical way, concerning property management and turn-over. Entry requirements It is required that the student possesses basic knowledge concerning legal rules and definitions which are included in the contents of the course of the subject “Law” or similar which is conducted during the first years of studies. Course contents 1. Definitions and institutions referring to property law. 2. Legal titles to the property; distinction of rights and agreements to the property. 3. Co-ownership. 4. Co-operatives and rights to a flat in co-operatively owned buildings. 5. Mortgage and Land Registry. 6. Clauses and provisions in civil agreements. 7. Lease agreement. Lease of the property / apartment / business premises. 8. Timeshairng. 9. Joint land property. Management of the property. 10. Lease issues. 11. Role of property manager. 12. Eviction and other aspects of execution from the property. Written exam which consists of a multiply-choice test (30-40 questions) with additional (2/4) open questions. Student must achieve more than Assessment methods 60% of points. Multiply-choice questions are scored 1 point for a good answer and open questions – up to 5 points. The Polish civil code published by Polish Society of Economic. Legal and Court Translators, 1994. Recommended readings D.Martin, A-Z of Facilities and Property Management, Thorogood; illustrated edition edition 2007 Additional information The course of the subject prepares students for the position of a real estate agent, manager of e real property. rse title QUALITY MANAGEMENT IN BUSINESS classical lecture and materials prepared for students; Teaching method interactive: discussions, case studies Person responsible for the course Weronika Ściana Msc E-mail address QUB ECTS points Course code (if applicable) http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT 6 Type of course elective Level of course S1, S2 Semester winter/summer Language of instruction English Hours per week 2h Hours per semester 30 • Develop a working knowledge of Quality Management in Business Objectives of the course • Link Quality Management in Business theory with Quality Management in Business practice • Analyze Quality Management in Business case studies Entry requirements There aren’t any. 1. The definition of Quality Management 2. The nature of Quality Management 3. Quality Management principles 4. Quality planning Course contents 5. Quality control 6. Quality assurance 7. Quality improvement Assessment methods Recommended readings • oral exam, attendance, in-class activity and participation, project - Hoyle D., Quality Management Essentials, Butterworth-Heinemann, Oxford 2007; - Nanda V., Quality Management System Handbook for Product Development Companies, CRC Press, Florida 2005; - Bartley R., Tools for Quality Management, Bureau of International Recycling, Brussels; Additional information Course title RURAL TOURISM AND RECREATION Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies. Person responsible for the course Agnieszka Brelik PhD Course code E-mail address to the person responsible for the course [email protected] RTR ECTS points 6 Type of course elective Level of course S1, N1 Semester winter/summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Students learn about basic issues of recreation and rural tourism. This will illustrate the work’s policy and commercial relevance application Objectives of the course by linking it with policy, planning and markets for tourism and recreational products and services. This module is introduced to make students familiar with the subject. Entry requirements Basic economic knowledge 1. The concept of recreation and rural tourism 2. Rural Tourism and Heritage 3. Key Issues for Tourism and Recreation and Rural Sustainability Course contents 4. Markets for Recreation in rural areas 5. The Role of Rural Gastronomy in Tourism 6/7. Policy Issues 8/9/10. National policy context- case study Assessment methods A case study presentation. Recommended readings 5. Lesley Robersts, Derek Hall. 2001. Rural Tourism and Recreation. Pronciples to Practice, CABI Publishing, London. 6. Butler, R., Hall C.M. and Jenkins J. 1998. Introduction. Tourism and recreation in rural areas. John Wiley and Sons, Chichester, pp.3-16. Additional information Course title STATISTICS (winter) Informational lecture - illustrated with slides and examples of a practical nature in a chosen utility environment, discussion about solutions from Teaching method literature and practice. Classes based on solving problems and practical standard exercises. Students use handbooks, statistical tables and statistical software. Prof. Kleanthis Sirakoulis Person responsible for the course Course code (Greece) E-mail address to the person responsible for the course [email protected] STA ECTS points 6 Type of course Elective Level of course S1, S2; Semester Winter Language of instruction English Hours per semester 30 (if applicable) Hours per week -- block teaching – Oct/Nov The objective of the course is to provide students with knowledge on the basic descriptive methods and inferential statistics. The acquired knowledge should serve as a basis for further advanced courses. Objectives of the course During the course the students get familiar with basic methods of descriptive statistics and statistical inference. These methods are intended to provide tools for decision making under uncertainty, using sample data. The course contains an overview of graphical and numerical methods for summarizing data as well as basic notions of inferential statistics, including basic distributions, estimation theory, confidence intervals, statistical hypothesis testing, simple linear regression, and index numbers. Entry requirements Basic, academic level of knowledge in mathematics, basics of information technology, as well as general knowledge of economics. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT 1) Introduction to statistics. Populations and samples. Building simple statistical models. Data sources. Different Types of Data. Measuring central tendency and variation. 2) The art of presenting data. The appropriate graph for each case 3) The confidence interval. Using statistical models to test research questions. One –and two- tailed tests. Type I and Type II errors. Effect sizes and statistical power. Course contents 4) Exploring assumptions. The assumption of normality. Quantifying normality with numbers. Testing a distribution. The KolmogorovSmirnov test and the Shapiro-Wilk test. Reporting the tests. Testing the homogeneity of variance. Levene’s test. Chi-square test. Oneway ANOVA F test. 5) Regression and correlation analysis. Two-dimensional distributions or measuring relationships. Contingency tables and chi-square test for independence. Significance tests for Spearman’s and Pearson’s correlation coefficients. Simple linear regression model. Testing the significance of the structural parameters. Assessment methods Recommended readings The final exam has a written form and consists of two parts: standard exercises and a test. 1) Ramsey J. B., The Elements of Statistics with Applications to Economics and the Social Sciences, South-Western College Pub, 2001. 2) Field A., Discovering Statistics Using SPSS (3rd edition), SAGE, 2009 3) Curwin, J. and R. Slater, Quantitative Methods for Business Decisions, Thomson-Learning, 2002 4) Anderson, D., Sweeney, D. and T. Williams, Essentials of Statistics for Business and Economics, Thomson-South-Western, 2003. Additional information Hill T., Lewicki T., STATISTICS Methods and Applications, Statsoft, 2008. Course title STATISTICS Teaching method Lectures, laboratory Person responsible for the course Joanna Perzyńska PhD Course code (summer) E-mail address to the person responsible for the course [email protected] STA ECTS points 6 Type of course elective Level of course S1, S2 Semester Summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) Gaining basic knowledge of descriptive statistics and statistical inference. Objectives of the course Obtaining skills in: presentation and analysis of statistical data, application of computer software to solving statistical problems, use of statistical method for the analysis of economic and managerial issues. Entry requirements Completed course on mathematics. Basic knowledge on economics. Basic notions of statistics. Presentation of statistical data. Stages of statistical survey. Analysis of mass phenomena structure. Numerical summary measures. Exploratory data analysis. Course contents Analysis of mass phenomena interdependence. Regression and correlation analysis. Simple and multiple linear regression. Analysis of time series. Dynamics index. Decomposition of time series. Basic notions of probability theory. Random variable and its distribution. http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Estimation of population parameters. Estimator and its properties. Confidence interval. Testing statistical hypothesis. Parametric and nonparametric significance tests. Assessment methods In-class activity and participation, written tests. Anderson D., Sweeney D., Williams T., Statistics for Business and Economics, South-Western Cengage Learning, 2011 Recommended readings Ramsey J., The Elements of Statistics with Applications to Economics and the Social Sciences, South-Western College Pub, 2001. Gentle J., Elements of Computational Statistics, Springer, 2005. Additional information Course title THEORY OF NEEDS AND CONSUMPTION Teaching method Lecture & workshop Person responsible for the course Karolina Ertmanska PhD Course code E-mail address to the person responsible for the course [email protected] TCN ECTS points 6 Type of course elective Level of course S1 Semester Winter/summer Language of instruction English Hours per week 2 Hours per semester 30 (if applicable) The primary objectives of the course are to: Objectives of the course Entry requirements - learn about the basic issues of economics of consumption and its research methodology, - develop certain practical problems of consumption controlling - explore the results of studies of consumer behavior and their role in the formulation of company marketing strategy Knowledge of marketing principles Terminology and typology of the consumption The needs and preferences of consumers Consumer decision-making process Course contents Consumption features and accuracy of its development Determinants of consumption Sources of information and methods of consumer research Globalization and its influence on the consumption Assessment methods written test; activity exercises during classes; essay and presentation http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Literature: Antonides G., van Raaij W.F., Consumer Behaviour: A European Perspective, J. Wiley & Sons, 1998. Recommended readings East R., Consumer Behaviour: Advances and Applications in Marketing, London: Prentice Hall, 1997. Additional literature: Evans, M., Moutinho, L., van Raaij W.F. Applied consumer behavior, Harlow: Addison-Wesley Publ. Co. 1996. Additional information Course title minimum no of course participants: 3 TOURISM AND ENVIRONMENT Prof. Zoran Tuntev Person responsible for the course Course code (if applicable) (Macedonia) E-mail address to the person responsible for the course TAE ECTS points [email protected] 4 Type of course elective Level of course S1/S2 Semester summer Language of instruction English Hours per week - Block teaching- Hours per semester 20 Teaching method Oral lectures, power point presentations Objectives of the course Lectures focused on modern trends in tourism vis-à-vis protection of the environment; Sustainable development of tourism Entry requirements No requirements Economy versus Ecology Tourism Exploitation and Nature Protection Course contents Agenda 21 in Tourism Sustainable Tourism Development Future of Tourism Assessment methods Oral Examination; Written Test (if necessary) Recommended readings Tuntev Z. (2005): Tourism and Environment, FTU Ohrid Zoran Tuntev St. Kliment University Additional information Faculty of Tourism and Hospitality Ohrid, Macedonia http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Course title TOURISM MANAGEMENT Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies. Person responsible for the course Agnieszka Brelik PhD Course code E-mail address to the person responsible for the course [email protected] TUM ECTS points 6 Type of course elective Level of course S1, N1 Semester winter/summer Language of instruction English Hours per week 2h Hours per semester 30 (if applicable) Students learn about basic issues of tourism management and this will give an overview of tourism industry and various organizations. This Objectives of the course module is introduced to make students familiar with the subject. It provides an overview of principle and the elements of tourism demand, destinations and tourism futures. Entry requirements Basic economic knowledge 0. An introduction to tourism 1. Managing tourism demand 2. Tourism consumer behaviour 3. The economic impact of tourism 4. The environmental impact of tourism 5. Tourism development and planning Course contents 6. Tourism under crises 7. The tourism sector (attractions, accommodation, public sector and policy) 8. Managing marketing for tourism 9. Information technology in tourism 10. The future of tourism Assessment methods Recommended readings A case study presentation. 7. Gill, S. Pushpinder, ”Tourism Planning and Management”, Anmol Publications, 2003. 8. Holloway, J.C., (1983), The Business of Tourism, McDonald and Evans, Plymounth. 9. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman. 10. Seth, P.N., (1999) Successful Tourism Management (Vol1&2) Additional information http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Courses in Russian language / Предметы на русском языке Course title ЭКОНОМЕТРИКА Teaching method Лекции, лаборатории Person responsible for the course Joanna Perzyńska д.э.н. Course code E-mail address to the person responsible for the course [email protected] ЭКМ ECTS points 6 Type of course Oбязательный Level of course S1, S2, Semester Зимний /летний Language of instruction Pусский Hours per week 2 Hours per semester 30 (if applicable) Приобретение базовых знаний в области теории эконометрики, эконометрических моделей и методов. Objectives of the course Приобретение навыков: оценка и проверка эконометрических моделей, прогнозирование на основе эконометрических моделей, применение компьютерных программ для решения эконометрических проблем, применение эконометрических моделей для анализа экономических вопросов. Entry requirements Завершенные курсы по математике и статистике. Базовые знания по экономике. Линейные эконометрические модели. Метод наименьших квадратов. Нелинейные эконометрические модели. Оценка и проверка эконометрических моделей. Теорема Гаусса – Маркова. Course contents Автокорреляция и гетероскедастичность. Теорема Эйткенa. Обобщeнный метод наименьших квадратов. Модели временных рядов. Эконометрическое прогнозирование. Oшибки прогнозов. Assessment methods Recommended readings Участие и активность в классе, письменные тесты. Доугерти K., Введение в эконометрику, ИНФРА-М, 2009 Эконометрика, П/р Елисеевой И., Проспект, 2009 Additional information http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Название курса МАТЕМАТИЧЕСКАЯ ЭКОНОМИКА Методы обучения лекции, семинары Осуществляющее лицо профессор Grażyna Karmowska E-mail [email protected] Код курса МАЭ Кредити ECTS 6 по выбору Уровень обучения II зима / лето Язык преподавания русский 2 Количество часов в семестре 30 Тип курса (обязательны / по выбору) Cеместр зима / лето Количество часов / неделю Cтудент узнает, что такое "математическая экономика", каковы ее цели и задачи, ознакомится с ее специфической методологией; Поймет роль математического моделирования в экономике, основные свойства и требования к нему, ознакомится с этапами и Цели обучения содержанием экономико-математических исследований; Получит представление о моделях оптимизации и принятия решения в экономике, как описываются математически поведения экономических субъектов. Предварительные требования Основы математики, алгебры и математического анализа; экономики Модели инпут-оутпут. Компании, работающей в условиях совершенной конкуренции, монополии условиях. Базовые модели дуополии и олигополии. Модели потребительского выбора. Содержание (предмет) Предельный доход и средний доход. Излишек потребителя. Выбор между работой и отдыхом. Баланс. Сравнительная статика. Общее равновесие. Экономическое регулирование. Экономическая динамика. Методы оценки решения задач и интерпретации решений 1. Математическая экономика: Учебник для вузов, Колемаев В.А. Изд. ЮНИТИ-ДАНА, 2012 2.Учебник по математической экономике с теорией и задачами, Данилов Н.Н. Иноземцева Л.П. Литература http://www.math.kemsu.ru/kmk/subsites/matekon/zaglav.html 3.Аллен Р. Математическая экономика, Мocквa. Ил, 1963 Дополнительные информации Название курса МЕТОДЫ АНАЛИЗА И ПЛАНИРОВАНИЯ http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Методы обучения лекции, семинары Осуществляющее лицо профессор Grażyna Karmowska E-mail [email protected] Код курса МАП Кредити ECTS 6 по выбору Уровень обучения I зима / лето Язык преподавания русский 2 Количество часов в семестре 30 Тип курса (обязательны / по выбору) Cеместр зима / лето Количество часов / неделю Cтудент узнает методы какие можна использовать в экономической анализе деятельности предприятии, а тоже с методами исользоваными в планированию его деятельности; ознакомится с ее специфической методологией; Цели обучения Поймет роль математического моделирования в экономике, основные свойства и требования к нему, ознакомится с этапами и содержанием экономико-математических исследований; Получит представление о моделях оптимизации и принятия решения в экономике, как описываются математически поведения экономических субъектов. Предварительные требования Основы математики, алгебры и математического анализа; экономики Математическое моделирование в экономике Принятие решений в условиях риска и неопределенности. Дерева принятия решений. Элементы теории игр. Содержание (предмет) Модели управления проектами. Теория графов. Метод критического пути. ЦПМ и ПЕРТ. Метод ДЭА. Многокритериальный метод АХП. Методы оценки решения задач и интерпретации решений Л.Э. Хазанова, Математические методы в экономике: Учебное пособие. WoltersbKluwer 2002 Литература В.П. Василенков, И.Б. Болотин, Математические моделирование социально-экономических процессов. Изд. СмолУГ, Смоленьск 2009 Дополнительные информации Название курса МАРКЕТИНГ Методы обучения лекции, семинары, практические занятия Проводящий предмет профессор Леонид Воробьев E-mail [email protected] http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Код курса Тип курса Cеместр зима / лето Количество часов / неделю МАР Рункты ECTS 6 Уровень обучения бакалавриат зима / лето Язык преподавания русский 2 Количество часов в семестре 30 по выбору Предмет предполагает изучение основ теории и практики маркетингового управления на предприятии. Студенты познакомятся с комплексом и системой маркетинга, с принципами и функциями маркетинга, а также с методами и способами их эффективного Цели обучения использования в хозяйственной деятельности предприятий. Студенты научатся анализировать окружение предприятий с позиции идентификации шансов и барьеров их развития, проводить исследования и сегментацию рынка с целью введения новых продуктов, разрабатывать и внедрять ценовые, ассортиментные, промоцийно-дистрибуторские стратегии, а также анализировать и оценивать содержание рекламы продуктов. Студенты узнают суть и пути развития глобального маркетинга. Предварительные требования нет требований Тематика лекций и семинаров: Содержание предмета Методы проведения занятий 1. Сущность маркетинга 2. Система и комплекс маркетинга 3. Принципы и функции маркетинга 4. Определение объема и анализ структуры рынка 5. Сегментация рынка 6. Управление процессом товарного оборота 7. Ценовая политика и функционально-ценовой анализ 8. Суть и виды промоции 9. Дистрибуция товаров 10. Организация маркетингового управления на предприятии 11. Глобальный маркетинг 1. Лекции, объяснения, дискуссии 2. Видеофильмы, выставки, события из собственного опыта 3. Ситуации для анализа, деловые игры, практические занятия 1. Борманн Д., Воротина Л., Федерманн Р. Менеджмент: предпринимательская деятельность в рыночной экономике. Гамбург, 1992 Литература Дополнительн ы е информации 2. Воробьев Л. Менеджмент предприятия. Минск, 2003 3. Дурович маркетинг в предпринимательской деятельности. Минск, 1997 4. Котлер Ф. Основы маркетинга. Москва, 1991 5. Менеджмент и маркетинг: опыт и проблемы. Минск, 2009 Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, активность в дискуссиях и практических занятиях, положительные оценки колоквиумов Название курса МИКРОЭКОНОМИКА Методы обучения лекции, семинары Осуществляющее лицо Профессор Леонид Воробьев E-mail [email protected] http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Код курса Тип курса (обязательны / по выбору) Cеместр зима / лето Количество часов в неделю МИК Пункты ECTS 8 факультативный Уровень обучения Бакалавриат (S1) зима / лето Язык преподавания русский 3 Количество часов в семестре 45 Предмет предполагает изучение основ микроэкономии в контексте рыночной экономики. Студенты познакомятся с предметом и категориями микроэкономической теории, узнают теоретические основы рынка и хозяйственные системы. Изучат рыночные структуры, Цели обучения в том числе совершенную конкуренцию и монополию. На занятиях будет рассмотрена экономическая организация производства, роль производственных затрат в формировании цены продукции. Студенты изучат экономические основы теории потребителя. Предварительные требования Студенты должны иметь основные знания в области экономики, управления и математики Лекции: 1 Предмет и категории теории экономии 2. Хозяйственные системы 3. Теоретические начала рынка 4. Теория экономический решений потребителя Содержание (предмет) 5. Предприятие и предприниматель 6. Производственные затраты и формирование цен 7. Совершенная конкуренция 8. Монополия 9. Монополистическая конкуренция 10. Олигополия Семинары: Методы экономического анализа; 2. Закон рыночного спроса; 3. Закон рыночного предложения; 4. Эластичность спроса; 5. Методы проведения занятий Эластичность предложения; 6. Принятие решения о новом предприятии; 7. Рыночное равновесие в условиях совершенной конкуренции; 8. Спрос и преложение в условиях монополии; 9. Спрос и предложение на рынке монополистической конкуренции; 10. Модели формы олигополии Методы оценки Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, активность в дискуссиях и практических занятиях, положительные оценки колоквиумов 1. Л.Воробьев. Менеджмент предприятия. Минск, 2003 2. Современная экономика. Под ред. д.э.н. О.Ю. Мамедова. Ростов-на-Дону, 1996 3. Тарасевич Л.С., Гребенников П.И., Леусский А.И. Микроэкономика, 4-е изд., 2006 Литература 4. ВэрианХ.Р. Микроэкономика, Промежуточный уровень. Современный подход, 1997 5. Нуреев Р.М.Сборник задач по микроэкономике, 2005 Методы проведения занятий: Дополнительная информация 1. Лекции, объяснения, дискуссии 2. Видеофильмы, выставки, события из собственного опыта 3. Ситуации для анализа, деловые игры, практические занятия In Bulgarian language / На български език http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Заглавие на курса Лицето отговорно за курса ЕТИКА В УПРАВЛЕНИЕ Проф. Czesława Christowa E-mail адрес на лицето отговорно за курса [email protected] Код на курс (ако ЕВУ ECTS точки 4 Вид на обучението изборен Ниво на курса S1/S2 Семестър Зима/лято е приложимо) Часове на седмица Метод на преподаване Целите на курса Изисквания за участие Език на обучение Часове 1 на семестър български 15 - лекции - консултации Целта на курса е да предостави знания и практика на етиката в управлението в условия на глобалната икономика. Основни познания за икономически и социални науки 1. Цел, предмет и обхват на етиката в управление. Бизнес етиката като въпрос на нагласи 2. Етика в управлението на предприятие 3. Бизнес етика като фактор за конкурентоспособността на предприятията 4. Етика в управлението на човешките ресурси. Съотношението на дружеството към персонала 5. Очакваната стойност на персонала. Съотношението на работниците към предприятието 6. Моралът и етиката на бизнесмен 7. Професионален и етъчен модел на мениджър Съдържание 8. Етика на пазара на труда на курса 9. Етичните кодекси в предприятието 10. Етично поведение на преговори 11. Етиката в реклама 12. Етика в решаване на конфликти 13. Мобинг 14. Лобиране. Етика на бизнес комуникация с сферата на властта 15. Бизнес етика към патологията на обществения живот. Патологичните процеси в сферата на управление. Корупцията . Фаворизирането. Грей зона. Методи за оценка Препоръчана литература - устен изпит - курсови работи - непрекъснато оценяване 1. Лидия Денкова: Етика, Нов български университет, BG, 2003 2. И. Н. Кузнецов: Бизнес – этика, Дашков и К, BG, 2007 Допълнителна информация Заглавие на курса ЛОГИСТИКА http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Лицето отговорно за курса Код на курс E-mail адрес на лицето Проф. Czesława Christowa отговорно [email protected] за курса ЛОГ ECTS точки 4 Вид на обучението изборен Ниво на курса S1 Семестър Зима/лято (ако е приложимо) Часове на седмица Метод на преподаване Целите на курса Изисквания за участие Език на обучение Часове 1 на семестър български 15 - лекции - консултации Целта на курса е да предостави знания и практики в областта на логистиката в условята на световната икономика. Основни познания за икономически и социални науки 1. Цел, предмет и обхват на логистиката. Анализ на основните понятия 2. Цел и структура на системата на логистика. Фактори, определящи ефективността на логистичните процеси. Организация на логистиката в предприятието 3. Характеристики на логистични услуги 4. Аутсорсингът на логистични услуги 5. Логистични процеси в предлагането 6. Логистични процеси в областта на производството , Съдържание 7. Логистичните процеси в областта на разпределение на курса 8. Логистичните процеси в областта съхранение 9. Транспорт и негово значение в логистични системи. Основни видове транспорт. Интермодален и мултимодален транспорт 10. Морските пристанища като елементи на логистичната система 11. Логистични центрове. Морско пристанище като логистичен център 12. Интегрирана система за управление на доставки 13. Информационни системи на управлението на логистиката. Ролята на интернет в областта на логистичните услуги 14. Европейска логистика. Глобална логистика. Градска логистика 15. Тенденции в развитието на процесите на управление на логистиката Методи за оценка - устен изпит - курсови работи - непрекъснато оценяване 1. Цветнен Цветков: Търговска логистика, Стено, BG, ISBN 9789544495190, 2011 Препоръчана литература 2. Викенти Спасов: Инженерна логистика, Техника, BG, ISBN 9789540307008, 2012 3. Раковска, Мирослава Атанасова: Международна логистика, София: Унив. изд. Стопанство, ISBN 978-954-644-209-3, 2011, 362 с. Допълнителна информация Заглавие на курса ЛОГИСТИЧНИ ЦЕНТРОВЕ http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT E-mail адрес на лицето Лицето отговорно Проф. Czesława Christowa за курса отговорно [email protected] за курса Код на курс ЛОЦ ECTS точки 4 Вид на обучението изборен Ниво на курса S1/S2 Семестър Зима/лято (ако е приложимо) Часове Език на обучение Часове 1 на седмица на семестър български 15 - лекции Метод на преподаване - консултации Целта на курса е да предостави знания и практики в областта на проектирането , строителството и експлоатацията на логистични Целите на курса центрове в глобалните вериги за доставки. Изисквания Основни познания за икономически и социални науки за участие 1. Определения на логистичен център (ЛЦ ). Основни понятия. Класификация и характеристика на ЛЦ. Логистични услуги. Пазарът на логистични услуги Съдържание на курса 2. Логистични центрове, както звена на глобалните вериги за доставки. Case Study 3. Функционална, пространствена и информационна структура на ЛЦ 4. Методология на определянето на място на построяване на ЛЦ 5. Проучване на възможността за изграждане на CL 6. Транспортни и комуникационни връзки с ЛЦ. Вътрешни транспортни връзки 7. Икономически функции на региона и тяхното влияние върху формирането и функционирането на ЛЦ 8. Устройствен план на ЛЦ 9. Инфраструктура на ЛЦ. Обекти на транспортната инфраструктура, захранване, ВиК, телекомуникационни системи, други инфраструктурни елементи 10. Организационна и правна система за управление 11. Проектиране на технологични процеси 12. Икономическа ефективност на строителството и експлоатацията на ЛЦ 13. График на физическото и финансовото изпълнение на инвестиционния план 14. Казуси на моделиране, финансиране, строителство и експлоатация на ЛЦ 15. Методи за оценка Препоръчана литература Посоките на развитие на ЛЦ в ЕС - устен изпит - курсови работи - непрекъснато оценяване 1. Адиль Мухтарович Гаджинский: Логистика, "Дашков и К", BG, 2013 2. Абдрахман Эльбекович Джабраилов, Вячеслав Иванович Моргунов: Маркетинг. Логистика. Транспортно-складские логистические комплексы, "Дашков и К", BG, 2010 Допълнителна информация Заглавие на курса Лицето отговорно за курса Код на курс (ако е приложимо) ТРАНСПОРТ E-mail адрес на лицето Проф. Czesława Christowa отговорно [email protected] за курса ТРА ECTS точки 4 http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Вид на обучението изборен Семестър Зима/лято Часове на седмица Метод на преподаване Ниво на курса Език на обучение Часове 1 на семестър S1/S2 български 15 - лекции - консултации Целите на курса Целта на курса е да предостави знания и практики в областта на транспорта в глобалната икономика. Изисквания за участие Основни познания за икономически и социални науки 1. Съдържание на курса Методи за оценка Препоръчана литература Определения, понятия и анализ на характеристиките на интегрирана транспортна система 2. Значението на транспорта за икономическото развитие на страните. Ролята на транспорта в глобалните вериги за доставки 3. Цели и структура на интегрирана транспортна система. Характеристики на видове транспорта 4. Интермодален и мултимодален транспорт. Функции на интегратор no транспортa 5. Пазар на транспортни услуги. Пазар на пътнически превози. Пазар на товарните превози 6. Инфраструктура на транспорта. Източници на финансиране на транспортните инвестиции в ЕС 7. Транс - европейската транспортна мрежа TEN -T. Проблеми на интегрирането в европейската транспортна система 8. Безопасност в транспорта. Управление на безопасността в транспорта 9. Въздействието на транспорта върху околната среда. Външни разходи за транспорт 10. Намаляване на отрицателното въздействие на транспорта върху околната среда 11. Организация и управление на интегрирана транспортна система 12. Анализ на транспортната политика на ЕС 13. Анализ на транспортната политика на страните от Европейския Съюз. Създаване и прилагане на стратегия за развитие на транспорта в избрани страни от Европейския Съюз . Case Study 14. Анализ на морската политика на ЕС и нейното въздействие върху транспортната система в Европа 15. Посоките на подобрение на интегрирана транспортна система - устен изпит - курсови работи - непрекъснато оценяване 1. Николова, Христина Лазарова: Международен транспорт и спедиция, София: Унив. изд. Стопанство, ISBN 978-954-644-240-6, 2011, 158 с. 2. Виолета Людмилова Бакалова: Транспортът в отраслите на икономиката, Унив. изд. "Стопанство", BG, 2001 3. Виолета Людмилова Бакалова, Ташко Йорданов Минков: Икономически анализ на транспортното предприятие, Издателски комплекс-УНСС, BG, 2012 Допълнителна информация http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT Course title Thesis seminar (preparation of thesis) Teaching method analysis of documents, lectures, discussion, case studies Person responsible for the course tbt E-mail address to the person responsible for the course 30 (including 28 points for own work in dimension of 150 hours on a survey and preparation of thesis) Course code (if applicable) TSEM ECTS points Type of course compulsory Level of course S1, S2 Semester Winter/Summer Language of instruction English Hours per week 2 Hours per semester 30 Objectives of the course Student should be able to: Prepare a concept of a thesis Explain rules of thesis and research questions principles Select an appropriate method of research Conduct analysis of the research part of the thesis Solve research problems Obey standards of writing theses Present results of research Entry requirements basic knowledge of economics and management Course content Verification of concept and plan of a thesis (10 hours of own work) Formulation and rules on research questions (20 hours of own work) Methods of research (20 hours of own work) Analysis of research part of a thesis (30 hours of own work) Solving research problems (20 hours of own work) Standards of theses writing (20 hours of own work) Presentation of research results (30 hours of own work) Assessment methods Assessment of progress based on materials delivered by a student and attendance at meetings Recommended readings Rowena Murray, “How to Write a Thesis”, Open University Press 2006 David Evans; Paul Gruba; Justin Zobel, “How to Write a Better Thesis”, Springer 2014 Additional information Please go also to: Kim Kastens, Stephanie Pfirman, Martin Stute, Bill Hahn, Dallas Abbott, and Chris Scholz : “How to Write Your Thesis” http://www.ldeo.columbia.edu/~martins/sen_sem/thesis_org.html http://www.ekonomia.zut.edu.pl/incoming-students.html http://www.facebook.com/EconomicsWPUT
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