Health
Healthand
andSafety
Safety
Executive
Executive
Construction Division –
Communications Strategy
CONIAC – March 2011
Neil Stephens
Communications & Planning
Background
•
Coalition gov’t spending restrictions on
marketing and media remain in place for
duration of this Parliament.
•
Scope is broad
• events, awards, media campaigns
•
HSE has governance systems in place to
ensure compliance with gov’t guidance
Audiences
•
Large, Organised, Competent
• should aim to be self sufficient
• utilise existing routes
• lighter touch
•
Smaller, limited organisation, less
competent
• highest priority
• simple guidance
• looking for new routes
Publications
•
•
•
•
Mainly aimed at SMEs
Focus on web based material
Reduced portfolio of priced publications
Work with industry organisations on
publications where necessary – e.g.
MEWPs
Working Well Together
•
•
15 Regional Groups
•
7000+ attendees
• 48% from SMEs (employing 15 or fewer)
•
NEXT YEAR –
• 50 events planned
• funding for website needed
74 events this year
• SHADs, DADs, White Van, Mock Trials
Printed & Online Media
•
Continue to provide press releases to cover
significant events,
– e.g. refurbishment initiative
•
•
•
Place articles in industry and trade press
Infonet
Online Forum
Stakeholder relations
•
Continue to support events where they
clearly support the HSE strategy
•
Work on specific projects where they
support the strategy and there are;
– clear objectives, leading to
– defined outputs and outcomes
How Can CONIAC Assist
?
•
Contact: Sue Brandrick – 0207 556 2252
[email protected]