BRO Time
• What you will need:
 US Map
 NFL Logo Sheet
Time to complete: 15
Minutes
• Using your NFL Logo Worksheet draw
the NFL logo in the state and area
where the NFL Team plays (if you
don’t know guess )
• Let’s see how many you guys can get
correct!
Super Bowl History and
Marketing
Sports Entertainment and
Recreation Marketing
First AFL-NFL Championship
Game: Super Bowl I
• Referred to as the
Supergame
• January 15, 1967
• Played at the Los
Angeles, Coliseum
• Green Bay Packers
vs. Kansas City
Chiefs
Super Bowl I
• The Green Bay
Packers scored 3
second-half
touchdowns en
route to a 35-10 win
over Kansas City
Super Bowl History
• The First AFL-NFL
World Championship
Game was
established as part
of the June 8, 1966
merger agreement
between the AFL
and NFL
Super Bowl History
• Los Angeles was not
awarded the Super
Bowl location until
6 weeks prior to
kick-off
• Considerable
animosity between
both rival leagues in
the lead up to the
game
Super Bowl History
• There was a ton of
pressure on both
teams to win
• Many sports writers
believe the game
was a mismatch,
and the long
established NFL was
far superior than
the best team of
the AFL
Kansas City Chiefs (AFL)
• Entered the game
after recording an
11-2-1 mark during
the regular season
• In the AFL
championship game
they beat the
Buffalo Bills 31-7
Green Bay Packers
• NFL Dynasty
• Legendary Vince
Lombardi was their
Head Coach
• Outstanding defense
Media During the Game
• This game is the
only Super Bowl to
have been
broadcast in the US
by two different
networks- CBS(NFL
Games) and NBC
(AFL Games)
Media During the Game
• Much to the dismay
of historians, all
known broadcast
tapes which
recorded the game
in it’s entirety were
wiped clean
Super Bowl Sales
• Super Bowl I was
the only Super Bowl
to not sellout in
terms of attendance
• People were in an
uproar over the
price of the tickets,
which were a
whopping $12
Super Bowl Entertainment
• The halftime show
featured trumpeter
Al Hirt, and the
marching bands of
the University of
Arizona and
Grambling State
2012 Super Bowl Ads
Expected to Wow
Viewers
2012 Ads that will Wow!
Coca Cola Planning to
Make a Game Time
Decision
Coca-Cola Super Bowl 2012
Chevy Capitalizing on
Mobile Interaction
During the Super Bowl
Mobile Media Super Bowl 2012
12 Ads that Changed
Super Bowl Marketing
Super Bowl Marketing that
Changed the Game
Super Bowl Activity
• Log onto your computer
• Go to Sports Marketing Third Quarter
• Go to today’s date and select “Super
Bowl Webquest”
• When completed please email to Ms.
Guerrero at [email protected]
• Name your document:
yourlastname_SuperBowl2012Webquest
Super Bowl Marketing Day 2
Sports, Entertainment and
Recreation Marketing
Super Bowl History: Logos
• History of NFL Logos
Super Bowl Tickets and
Posters
• Super Bowl Posters
Super Bowl Tickets
Super Bowl XLII- Glendale, AZ
2008
Super Bowl XLV- Dallas, TX
2012