USA PAVILION FOR
PFIZER
EXPO MILANO SITE
WWW.EXPO2015.ORG
USA
PAVILION
AMERICAN
RESTAURANT
EXPO 2015 = WORLD’S FAIR
• Theme: Feeding the Planet. Energy for Life
• Timing: May 1st to October 31st 2015
• Participants: 142 participating countries + Corporate
pavilions (e.g. Coca-Cola, Apple, …)
• Visitors:
– 20-30 million visitors expected (40% Italian)
– 1 billion virtual visitors
• Audience: business, government delegations, public
institutions, regulatory authorities, policy makers, consumers
• Importance: historical showcase of innovation and
contribution to progress (e.g. light bulb, elevator, diesel
engine, ice-cream, touchscreen, etc.)
• USA Pavilion: showcase innovation and responsibility as a
core of America’s values
USA
PAVILION
USA
PAVILION
WHY
• Pfizer has been vetted by the State Department as one of
the most innovative, respected and responsible
companies reflecting the theme of the USA pavilion
• Pfizer is a respected worldwide leader in R&D and
innovation
• Pfizer can help deliver exciting programming on
innovation in regards to improving the world’s health.
“Working together for a healthier world”
• Pfizer is a premium player in the B2B and B2C space
reflecting the best standards of American companies
?
BENEFITS OF PARTICIPATION
• Pfizer can help drive programming content for exhibitions,
TED talks, conferences and seminars
• Engage with members of top European institutions and
regulatory bodies to discuss policies and progress on the
Transatlantic Trade and Investment Partnership (TTIP)
• Invite important stakeholders to the pavilion’s VIP space for
business meetings or receptions for smaller delegations.
• Hosting technical conferences or roundtables to exchange
the latest research and engage with the leading players in
pharmaceutical, medical devices, IT technology or food industries.
• Joining entertainment and evening events during Expo and
organizing customer meetings and events in our nearby James
Beard restaurant featuring a lounge and a fine dining area in
partnership with several well-known chefs.
BECOMING A PARTNER
• Partnership opportunities range from 1 to 5 million dollars
depending on the level of involvement
• Partners committing by March 15th will have the opportunity to meet
with President Obama on March 27th in the occasion of the signing in
Rome of the USA’s Participation Contract with Expo 2015