New Kinds of Access
Knowledge Institutions and the
Knowledge Society
Chris Batt
Chief Executive
Museums, Libraries and Archives Council
New Kinds of Access for
New Kinds of People
Museums, Libraries and
Archives Council (MLA)
The lead strategic agency for
museums, libraries and archives in
England
Museums, libraries and archives…
Building a successful and
creative nation by connecting
people to knowledge and ideas
Investing in Knowledge
Five-year vision
Access for all
Convergence
Social impact
www.mla.gov.uk
In the Knowledge Society,
knowledge supports…
Learning
Cultural identity
Social development
Information diversity
Creativity and innovation
Knowledge economy and enterprise
Knowledge institutions are…
Our global and cultural memories
The raw material of the future
Digital Futures Programme
Universal right to knowledge
Integration of knowledge into everyday life
How do we empower every person
to want to learn and discover more
about the world, everyday?
Consumer learning journeys
Make access simple
The content of collections is more
important than the institution
Design systems for people, not
people for systems
Design systems for the bus driver,
not for the professor
DIGITAL FUTURES
DIGITAL FUTURES
What have we learned?
Once created it is all
totally invisible to the
user!
The official view
The view for 99% of Web
users
Chris Batt
THE GOOGLE PARADOX
Antique watches
THE GOOGLE PARADOX
Trust
Q41 To what extent, if at all, would you tend to trust the information
provided by the following types of organisation?
A great deal / fair amount
Not very much / at all
89% 4%
A museum / library / archive
83%
BBC
78%
An organisation you have heard of
72%
A public service (e.g. NHS)
62%
A government department
58%
Your local council
A utility company
51%
A travel agency
An internet only retail company
Base: All (1,674)
30%
48%
17%
72%
33%
39%
41%
9%
11%
19%
Collections
Connections
Customers
“ICT is a vital tool for
pesonalisation”
Minister for Education
E-Strategy for Learning
Digitise content
Connect it together
Personalise access
Click
here
Knowledge
Web
Digitise content
Connect it together
MYBERSPACE
What do I want?
Libraries
Museums
Archives
Collections
Collections
Collections
The things that meet my need
Roman Remains = 1,200,000 Hits
What was required?
- Simple introduction to archaeology
- Engaging material - sound and images
- How to find out more
- Where to see something
1/10
NAME:
SEARCH:
RESULT HITS:
Adie
Roman remains
6 hits
Existing interests
Home address
Learning styles
MYBERSPACE SEARCH RESULTS
o
o
o
o
o
o
Institute of Archaeology introductory lecture on Roman remains in Britain
(streamed audio [free])
Digging up Roman remains in England - Time Team programme from C4
(streamed video [single viewing £1.00])
Books on Roman history in Britain in your local library
Collections of Roman remains within 45 minutes travel time of home (travel
details included)
Links to organisations that other people like you found useful
People in the area you might like to chat to
Score: 10/10
A digital library is not a library…
…but a librarian online is still a
librarian!
Real-time enquiry service
Personalised answer
(A service of transition)
Virtual reference shelf
Resource discovery system
Personal knowledge space Myberspace
Concluding
Thought
“The street will find its
own uses for things”
Knowledge
Web
Click
here
Digitise content
Connect it together
Knowledge is the fuel of the future
MYBERSPACE
What do I want?
Lifelong learning must be universal
Learning
is
a
personal
experience
Libraries Museums Archives
Content first, institution second
Collections
Collections
Collections
Institutions must work together
The things that meet my need
Make access simple
New Kinds of Access
Knowledge Institutions and the
Knowledge Society
Chris Batt
Chief Executive
Museums, Libraries and Archives Council