Total Industry Comic Book Sales
US Print and Digital Comic Book Sales 2000–2012
Revenue ($ million)
350
Release Dates
340
330
320
310
300
290
280
270
260
250
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1
Generation 2 Model
Headphone jack
Full touch‐screen
Home screen similar
to Gen 1
Home (customizable)
Bookmarks
Buttons on device
Volume +/‐
2
Ariel Roos Email
We tell Chabon and the rest good luck and god
speed. … If it turns out, against all odds, that they
can make this thing work and our customers want ecomics, we can always release our comics on the
platform—we don’t need to put our money at risk.
3
Digicom Cumulative Profits
2008–2012
Profit/Loss ($ million)
0
-5
-8.3
-10
-15
-15.4
-21.0
-20
-25
-30
-19.3
-27.3
2008
2009
2010
2011
2012
4
Digicom Profits
At 15%/20% royalty rather than 15%/20%/30% royalty structure
Digicom
E-Reader Outcomes
E-readers sold
Price
Revenues
Profits
15%/20%/30%
(Actual)
100
$99
$9,900
$2,475
15%/20%
(Alternative)
102 (2%)
$99
$10,098
$2,525
Digicom
Digital Comics Outcomes
Content per reader
$350
$358 (2%)
$35,000
15%/20%/30%
$6,318
$36,414
15%/20%
$6,099
$8,793
$8,624
Content revenue
Royalty rate
Royalty revenue
Overall Outcome
Digicom profits