Chapter 3 The Income Statement © 2009 John Wiley & Sons Hoboken, NJ 07030 1 Managerial Accounting for the Hospitality Industry Dopson & Hayes Chapter Outline The Purpose of the Income Statement Income Statement Preparation Income Statement Analysis © 2009 John Wiley & Sons Hoboken, NJ 07030 2 Managerial Accounting for the Hospitality Industry Dopson & Hayes Learning Outcomes State the purpose of regularly preparing an income statement for a hospitality business. Explain the way managers and accountants actually prepare an income statement. Analyze an income statement to improve the operation of your own business. © 2009 John Wiley & Sons Hoboken, NJ 07030 3 Managerial Accounting for the Hospitality Industry Dopson & Hayes The Purpose of the Income Statement When you manage a hospitality facility, you will receive Revenue, the term used to indicate the money you take in, and you will incur Expenses, the cost of the items required to operate the business. The dollars that remain after all expenses have been paid represent your profit. Revenue – Expenses = Profit © 2009 John Wiley & Sons Hoboken, NJ 07030 4 Managerial Accounting for the Hospitality Industry Dopson & Hayes The Purpose of the Income Statement Many hospitality managers call each individual revenue generating segment within their business a profit center. The revenue-expense = profit formula holds even in what is not typically considered a for-profit segment of the hospitality industry. In many business dining situations, food is provided as a service to the company’s employees either as a nocost (to the employee) benefit or at a greatly reduced price. Thus, it is common in many situations to operate a cost center that generates costs but no revenue. © 2009 John Wiley & Sons Hoboken, NJ 07030 5 Managerial Accounting for the Hospitality Industry Dopson & Hayes The Purpose of the Income Statement All stakeholders who are affected by a business’s profitability will care greatly about the effective operation of a hospitality business. Owners Investors Lenders Creditors Managers When an accurate income statement is used to provide information, the business’s owners, lenders, investors and managers can all make better decisions about how best to develop and operate it. © 2009 John Wiley & Sons Hoboken, NJ 07030 6 Managerial Accounting for the Hospitality Industry Dopson & Hayes Return on Investment Investors are particularly interested in return on investment (ROI), which measures the quality or strength of an investment. The income statement is the source of the information required to determine the numerator of the ROI calculation. ROI is computed as follows: Money earned on funds invested Funds invested © 2009 John Wiley & Sons Hoboken, NJ 07030 7 = ROI Managerial Accounting for the Hospitality Industry Dopson & Hayes Income Statement Preparation In very small hospitality operations, the owner or managers of the business may be responsible for the preparation of the income statement. In larger restaurant chain operations, the manager may submit financial data to a centralized accounting office, which would then prepare the unit’s income statement. In very large restaurants and in many hotels, the income statement may be prepared by professionals who work on-site. © 2009 John Wiley & Sons Hoboken, NJ 07030 8 Managerial Accounting for the Hospitality Industry Dopson & Hayes Format of the Income Statement An income statement is designed to identify revenues, expenses, and profits and is a summary of financial information for a defined accounting period. In its very simplest structure, the income statement appears as follows: Figure 3.1 Summary of Financial Information Blue Lagoon Water Park Resort Income Statement For the Period: January 1 through January 31, 2010 © 2009 John Wiley & Sons Hoboken, NJ 07030 Revenues $ 2,100,150 Expenses $ 1,937,976 Income (Loss) Before Income Taxes $ 9 162,174 Managerial Accounting for the Hospitality Industry Dopson & Hayes Format of the USAR A restaurant income statement, using the Uniform System of Accounts for Restaurants (USAR), shows sales and cost of sales related to food and beverage and any other expenses related to the functioning of the restaurant. Figure 3.2 shows the restaurant income statement using the USAR. © 2009 John Wiley & Sons Hoboken, NJ 07030 10 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.2 Restaurant Income Statement Joshua’s Restaurant Income Statement For the Year Ended December 31, 2010 SALES: Food Beverage Total Sales COST OF SALES: Food Beverage Total Cost of Sales GROSS PROFIT: Food Beverage Total Gross Profit 2,058,376 482,830 2,541,206 767,443 96,566 864,009 1,290,933 386,264 1,677,197 OPERATING EXPENSES: Salaries and Wages Employee Benefits Direct Operating Expenses Music and Entertainment Marketing Utility Services Repairs and Maintenance Administrative and General Occupancy Depreciation Total Operating Expenses Operating Income Interest Income Before Income Taxes Income Taxes Net Income 714,079 111,813 132,143 7,624 63,530 88,942 35,577 71,154 120,000 55,907 1,400,769 276,428 84,889 191,539 76,616 114,923 Prepared using USAR © 2009 John Wiley & Sons Hoboken, NJ 07030 11 Managerial Accounting for the Hospitality Industry Dopson & Hayes Format of the USAR The USAR can be divided into three sections arranged on the income statement from most controllable to least controllable by the foodservice manager. The gross profit section consists of food and beverage sales and costs that can and should be controlled by the manager on a daily basis. The operating expenses section is also under the control of the manager but more so on a weekly or monthly basis (with the exception of wages, which you can control daily). The nonoperating expenses section is least controllable by the foodservice manager and includes items such as interest and income taxes. © 2009 John Wiley & Sons Hoboken, NJ 07030 12 Managerial Accounting for the Hospitality Industry Dopson & Hayes Format of the USALI A hotel income statement, using the Uniform System of Accounts for the Lodging Industry (USALI), shows sales and cost of sales related to rooms and non-rooms departments and any other expenses related to the functioning of the hotel. Figure 3.3 shows the hotel income statement using a vertical format. Figure 3.4 shows the hotel income statement using a horizontal format. © 2009 John Wiley & Sons Hoboken, NJ 07030 13 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.3 Hotel Income Statement – Vertical Format Blue Lagoon Water Park Resort Income Statement For the Period: January 1 through January 31, 2010 © 2009 John Wiley & Sons Hoboken, NJ 07030 Total Revenue Rooms - Revenue Payroll and Related Expenses Other Expenses Department Income Food - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Beverage - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Telecommunications - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Other Operated Departments - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Rentals and Other Income - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income 2,100,150 1,200,000 247,200 105,900 846,900 600,000 178,200 182,400 44,400 195,000 240,000 37,620 44,580 16,800 141,000 6,000 14,100 4,500 2,400 -15,000 45,000 6,600 15,000 5,400 18,000 9,150 1,320 4,080 900 2,850 Total Operated Department Income 1,188,750 14 Managerial Accounting for the Hospitality Industry Dopson & Hayes (Figure 3.3 continued) Total Operated Department Income 1,188,750 Undistributed Operating Expenses Administrative and General Information Systems Human Resources Security Franchise Fees Transportation Marketing Property Operations and Maintenance Utility Costs Total Undistributed Operating Expenses 113,100 29,700 48,600 23,100 0 27,900 129,360 99,750 89,250 560,760 Gross Operating Profit 627,990 Rent, Property Taxes, and Insurance Depreciation and Amortization 146,700 105,000 Net Operating Income 376,290 Interest 106,000 Income Before Income Taxes 270,290 Income Taxes 108,116 Net Income 162,174 Prepared using USALI © 2009 John Wiley & Sons Hoboken, NJ 07030 15 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.4 Hotel Income Statement – Horizontal Format Blue Lagoon Waterpark Resort Income Statement For the Period: January 1 through January 31, 2010 Operated Departments Rooms Food Beverage Telecommunications Other Operated Departments Rentals and Other Income Total Operated Departments Net Revenue Cost of Sales 1,200,000 600,000 240,000 6,000 45,000 9,150 2,100,150 0 178,200 37,620 14,100 6,600 1,320 237,840 Undistributed Operating Expenses Administrative and General Information Systems Human Resources Security Franchise Fees Transportation Marketing Property Operations and Maintenance Utility Costs Total Undistributed Operating Expenses Gross Operating Profit 2,100,150 237,840 Rent, Property Taxes, and Insurance Depreciation and Amortization Net Operating Income Interest Income Before Income Taxes Income Taxes Net Income Payroll and Related Expenses Other Expenses Income (Loss) 247,200 182,400 44,580 4,500 15,000 4,080 497,760 105,900 44,400 16,800 2,400 5,400 900 175,800 846,900 195,000 141,000 -15,000 18,000 2,850 1,188,750 76,800 12,000 43,800 16,620 0 4,200 64,320 36,300 17,700 4,800 6,480 0 23,700 65,040 113,100 29,700 48,600 23,100 0 27,900 129,360 24,300 0 75,450 89,250 99,750 89,250 242,040 318,720 560,760 739,800 494,520 627,990 146,700 105,000 376,290 106,000 270,290 108,116 162,174 Prepared using USALI © 2009 John Wiley & Sons Hoboken, NJ 07030 16 Managerial Accounting for the Hospitality Industry Dopson & Hayes Format of the USALI The USALI can be divided into three sections arranged on the income statement from most controllable to least controllable by the hotel manager. The operated department income section consists of separate profit centers as department income. Each department reports revenues, expenses, and income. The undistributed operating expenses section covers Undistributed Operating Expenses through Gross Operating Profit and includes expenses that cannot truly be assigned to one specific department. The nonoperating expenses section is least controllable by the hotel manager and includes items such as depreciation, interest, and income taxes. © 2009 John Wiley & Sons Hoboken, NJ 07030 17 Managerial Accounting for the Hospitality Industry Dopson & Hayes Depreciation It is important to note here that depreciation expense in all forms of the income statement serves a very specific purpose. Depreciation is a method of allocating the cost of a fixed asset over the useful life of the asset. Depreciation is subtracted from the income statement primarily to lower income, thus lower taxes. The portion of assets depreciated each year is considered “tax deductible” because it is subtracted on the income statement before taxes are calculated. © 2009 John Wiley & Sons Hoboken, NJ 07030 18 Managerial Accounting for the Hospitality Industry Dopson & Hayes Accounting Period For many businesses, the accounting periods established coincide with the calendar months of the year. In some cases, businesses prefer to create income statements that are 28 days long. This helps the manager compare performance from one period to the next without having to compensate for “extra days” in any one period. Businesses may also elect to create income statements bi-monthly, quarterly, annually, weekly, daily, or even hourly. © 2009 John Wiley & Sons Hoboken, NJ 07030 19 Managerial Accounting for the Hospitality Industry Dopson & Hayes Revenue Data The first portion of the income statement details the revenue data to be reported during the identified accounting period. Hotel revenue categories include: © 2009 John Wiley & Sons Hoboken, NJ 07030 Rooms Food Beverage Telecommunications Garage and Parking Golf Course Golf Pro Shop 20 Guest Laundry Health Center Swimming Pool Tennis Tennis Pro Shop Other Operated Departments Rentals and Other Income Managerial Accounting for the Hospitality Industry Dopson & Hayes Expense Timing Accrual accounting requires a business’s revenue to be reported when earned and its expenses to be recorded when incurred. This matching principle is designed to closely tie expenses of a business to the actual revenues those expenses helped the business generate. The consistency principle of accounting requires managers to be uniform in decision making. That is, if an expense is treated in a specific manner in one instance, it should be treated in an identical manner in all subsequent situations. © 2009 John Wiley & Sons Hoboken, NJ 07030 21 Managerial Accounting for the Hospitality Industry Dopson & Hayes Expense Classification Expense classification is the process of carefully considering how a business’s expenses will be detailed for reporting purposes. In the hotel industry, when an expense is easily attributable to one department, it is classified as a departmental cost. This type of cost is sometimes referred to as a direct operating expense. When the expense cannot truly be assigned to one specific area within an operation, it is classified as an undistributed operating expense. © 2009 John Wiley & Sons Hoboken, NJ 07030 22 Managerial Accounting for the Hospitality Industry Dopson & Hayes Schedules In addition to income statement summaries, managerial accountants may use one or more departmental schedules to provide statement readers with more indepth information about important areas of revenues and expenses. A hotel income statement may consist of a summary with reference to one or more departmental schedules that will provide additional detail. In the food and beverage revenue area, schedules may be created based upon the sales and expenses achieved by restaurants and bars. © 2009 John Wiley & Sons Hoboken, NJ 07030 23 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.7 Income Statement with Revenue Schedules Identified Blue Lagoon Water Park Resort Income Statement For the Period: January 1 through January 31, 2010 Revenues: Rooms (Schedule 1) Food (Schedule 2) Beverage (Schedule 3) Telecommunications (Schedule 4) Other Operated Departments (Schedule 5) Rentals and Other Income (Schedule 6) Total Revenues $ 1,200,000 $ 600,000 $ 240,000 $ 6,000 $ 45,000 $ 9,150 $ 2,100,150 Expenses $ 1,937,976 Income (Loss) Before Income Taxes $ 162,174 Figure 3.8 Rooms Department Revenue Schedule Blue Lagoon Water Park Resort Schedule 1: Rooms Department Revenue For the Period: January 1 through January 31, 2010 Rooms Revenue: Transient Leisure Group Leisure Transient Package Group Package Total © 2009 John Wiley & Sons Hoboken, NJ 07030 $ 600,000 $ 390,000 $ 150,000 $ 60,000 $ 1,200,000 24 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.9 Principles of Income Statement Preparation A properly prepared income statement: 1. Clearly identifies the business whose revenues and expenses are being summarized 2. Plainly states the specific accounting period for which the statement has been prepared 3. Includes a summary, in the most informative (detailed) manner practical, of all the revenue generated by the business during the accounting period 4. Summarizes all accounting period expenses utilized by the business to generate the stated revenue 5. Utilizes a logical and consistent system to classify expenses 6. Provides additional clarity via the use of schedules where appropriate 7. Incorporates the use of a uniform system of accounts if applicable © 2009 John Wiley & Sons Hoboken, NJ 07030 25 Managerial Accounting for the Hospitality Industry Dopson & Hayes Income Statement Analysis Managers analyze income statements to help them better understand, and thus better manage, their business. A manager will be primarily interested in the revenues, expenses, and profits over which he or she has primary control. The income statement is naturally divided into three main parts that should be analyzed: Revenue Expenses Profit © 2009 John Wiley & Sons Hoboken, NJ 07030 26 Managerial Accounting for the Hospitality Industry Dopson & Hayes Revenue Analysis When restaurant managers seek to increase revenue, they must do so by: Increasing the number of guests served, and/or Increasing the average amount spent by each guest. When hotel managers seek to increase rooms revenue, they must do so by: Increasing the number of rooms sold, and/or Increasing the average daily rate (ADR) for the rooms it sells. © 2009 John Wiley & Sons Hoboken, NJ 07030 27 Managerial Accounting for the Hospitality Industry Dopson & Hayes Revenue Analysis Additional factors to be considered when making a complete evaluation of revenue increases include: The number of days included in the accounting period Changes in the number of high or low volume days included in the accounting period Differences in date placement of significant holidays (i.e. month or day of week) Changes in selling prices Variations in operational hours © 2009 John Wiley & Sons Hoboken, NJ 07030 28 Managerial Accounting for the Hospitality Industry Dopson & Hayes Expense Analysis Guests cause businesses to incur costs. If there are fewer guests, there are likely to be fewer costs, but fewer profits as well! The real question to be considered is not whether costs are high or low. The question is whether costs are too high or too low, given management’s view of the value it hopes to deliver to the guest and the goals of the operation’s owners. © 2009 John Wiley & Sons Hoboken, NJ 07030 29 Managerial Accounting for the Hospitality Industry Dopson & Hayes Profit (Loss) Analysis Profit can be considered, to a large degree, the ultimate measure of the ability of hospitality professionals to plan and operate a successful business. Net income, or profit, is sometimes known as the “bottom line”, because it is often the “bottom-most” line on an income statement. In a properly prepared income statement, it represents the difference between all recorded revenue transactions and all recorded expense transactions. © 2009 John Wiley & Sons Hoboken, NJ 07030 30 Managerial Accounting for the Hospitality Industry Dopson & Hayes Profit (Loss) Analysis For most hospitality managers, the “bottom line” is not the most important number on the income statements they will generate. Hospitality managers (as opposed to the business’s owners) may concern themselves most about income that remains after subtracting the expenses they can actually control. © 2009 John Wiley & Sons Hoboken, NJ 07030 31 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis Vertical analysis compares all items on the income statement to revenues using percentages. In this approach, an operation’s total revenue figure takes a value of 100%. When utilizing vertical analysis, individual sources of revenue and the operation’s expenses are expressed as a fraction of total revenues. Each percentage computed is a percent of a “common” number. As a result, vertical analysis is also sometimes referred to as common-size analysis. Figures 3.11 and 3.12 show vertical analysis of a hotel income statement and a restaurant income statement, respectively. © 2009 John Wiley & Sons Hoboken, NJ 07030 32 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.11 Vertical Analysis of a Hotel Income Statement Blue Lagoon Water Park Resort Income Statement For the Period: January 1 through January 31, 2010 © 2009 John Wiley & Sons Hoboken, NJ 07030 Dollars % Total Revenue Rooms - Revenue Payroll and Related Expenses Other Expenses Department Income Food - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Beverage - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Telecommunications - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Other Operated Departments - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income Rentals and Other Income - Revenue Cost of Sales Payroll and Related Expenses Other Expenses Department Income 2,100,150 1,200,000 247,200 105,900 846,900 600,000 178,200 182,400 44,400 195,000 240,000 37,620 44,580 16,800 141,000 6,000 14,100 4,500 2,400 -15,000 45,000 6,600 15,000 5,400 18,000 9,150 1,320 4,080 900 2,850 100.0 57.1 11.8 5.0 40.3 28.6 8.5 8.7 2.1 9.3 11.4 1.8 2.1 0.8 6.7 0.3 0.7 0.2 0.1 -0.7 2.1 0.3 0.7 0.3 0.9 0.4 0.1 0.2 0.0 0.1 Total Operated Department Income 1,188,750 56.6 33 Managerial Accounting for the Hospitality Industry Dopson & Hayes (Figure 3.11 continued) Total Operated Department Income 1,188,750 56.6 Undistributed Operating Expenses Administrative and General Information Systems Human Resources Security Franchise Fees Transportation Marketing Property Operations and Maintenance Utility Costs Total Undistributed Operating Expenses 113,100 29,700 48,600 23,100 0 27,900 129,360 99,750 89,250 560,760 5.4 1.4 2.3 1.1 0.0 1.3 6.2 4.7 4.2 26.7 Gross Operating Profit 627,990 29.9 Rent, Property Taxes, and Insurance Depreciation and Amortization 146,700 105,000 7.0 5.0 Net Operating Income 376,290 17.9 Interest 106,000 5.0 Income Before Income Taxes 270,290 12.9 Income Taxes 108,116 5.1 Net Income 162,174 7.7 Prepared using USALI © 2009 John Wiley & Sons Hoboken, NJ 07030 34 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.12 Vertical Analysis of a Restaurant Income Statement Joshua’s Restaurant Income Statement For the Year Ended December 31, 2010 Dollars SALES: Food Beverage Total Sales COST OF SALES: Food Beverage Total Cost of Sales GROSS PROFIT: Food Beverage Total Gross Profit OPERATING EXPENSES: Salaries and Wages Employee Benefits Direct Operating Expenses Music and Entertainment Marketing Utility Services Repairs and Maintenance Administrative and General Occupancy Depreciation Total Operating Expenses Operating Income Interest Income Before Income Taxes Income Taxes Net Income $2,058,376 482,830 2,541,206 % 81.0% 19.0 100.0 767,443 96,566 864,009 37.3 20.0 34.0 1,290,933 386,264 1,677,197 62.7 80.0 66.0 714,079 111,813 132,143 7,624 63,530 88,942 35,577 71,154 120,000 55,907 1,400,769 276,428 84,889 191,539 76,616 114,923 28.1 4.4 5.2 0.3 2.5 3.5 1.4 2.8 4.7 2.2 55.1 10.9 3.3 7.5 3.0 4.5 Prepared using USAR © 2009 John Wiley & Sons Hoboken, NJ 07030 35 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis For example, when a hotel’s accountant reports the costs of the hotel’s food department, these are commonly expressed as a percentage of total hotel revenue. go figure! When analyzing the Blue Lagoon Water Park Resort income statement as presented in Figure 3.11, managerial accountants would compute the food cost (food cost of sales) as a percentage of total revenue. Thus: Food Costs (Food Cost of Sales) = Food Cost% Total Revenue or $ 178,200 $ 2,100,150 = 8.5% © 2009 John Wiley & Sons Hoboken, NJ 07030 36 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis In a restaurant income statement, all ratios are calculated as a percentage of total sales except the following: Food costs are divided by food sales. Beverage costs are divided by beverage sales. Food gross profit is divided by food sales. Beverage gross profit is divided by beverage sales. In restaurants, food and beverage items use their respective food and beverage sales as the denominator so that these items can be evaluated separately from total sales. © 2009 John Wiley & Sons Hoboken, NJ 07030 37 Managerial Accounting for the Hospitality Industry Dopson & Hayes go figure! When analyzing Joshua’s income statement as presented in Figure 3.12, managerial accountants would compute his food cost percentage as a percentage of “food” sales, rather than “total” sales. Thus: Food Costs = Food Cost % Food Sales or $ 767,443 $ 2,058,376 = 37.3 % © 2009 John Wiley & Sons Hoboken, NJ 07030 38 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis Vertical analysis may be used to compare a unit’s percentages with industry averages, budgeted performance, other units in a corporation, or percentages from prior periods. Profit margin is the most telling indicator of a manager's overall effectiveness at generating revenues and controlling costs in line with forecasted results. © 2009 John Wiley & Sons Hoboken, NJ 07030 39 Managerial Accounting for the Hospitality Industry Dopson & Hayes go figure! As can be seen in Figure 3.12, profits for Joshua’s refer to the net income figure at the bottom of his income statement. Joshua's net income for this year was $114,923 and his total sales for this year were $2,541,206. His profit percentage using the profit margin formula is as follows: Net Income Total Sales = Profit margin or $114,923 $2,541,206 = 4.5% © 2009 John Wiley & Sons Hoboken, NJ 07030 40 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis In both the USAR and USALI, an important objective is that of responsibility accounting for each separate department. It is important for upper management to know how each department is performing, so individual department managers can be held responsible for their own efforts and results. © 2009 John Wiley & Sons Hoboken, NJ 07030 41 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis Expenses should increase when increased revenues require management to provide more products or labor to make the sale. If expenses are reduced too much, the effect on revenue can be both negative and significant. Managers analyzing the expense portion of an income statement should be most concerned about the relationship between revenue and expense (vertical analysis) and less concerned about the total dollar amount of expense. © 2009 John Wiley & Sons Hoboken, NJ 07030 42 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis As a professional hospitality manager, you can do even more to analyze expenses in each line item. Figure 3.13 expresses each direct operating expense as a percentage of total direct operating expenses. This is a form of vertical analysis because the common denominator for all expense % calculations is total direct operating expenses. © 2009 John Wiley & Sons Hoboken, NJ 07030 43 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.13 Vertical Analysis - Direct Operating Expenses Schedule Joshua’s Restaurant Direct Operating Expenses Schedule For the Year Ended December 31, 2010 © 2009 John Wiley & Sons Hoboken, NJ 07030 Type of Expense Uniforms Laundry and Linen China and Glassware Expense $ 13,408 40,964 22,475 Silverware Kitchen Utensils Kitchen Fuel Cleaning Supplies Paper Supplies Bar Expenses Menus and Wine Lists 3,854 9,150 2,542 10,571 2,675 5,413 6,670 Exterminating Flowers and Decorations Licenses Total Direct Operating Expenses 1,803 9,014 % of Direct Operating Expenses Notes 10.2 31.0 17.0 Expense is higher than budgeted because china shelf collapsed on March 22. 2.9 6.9 1.9 8.0 2.0 4.1 5.1 Expense is lower than budgeted because the new wine supplier agreed to print the wine lists free of charge. 1.4 6.8 3,604 132,143 2.7 100.00 44 Managerial Accounting for the Hospitality Industry Dopson & Hayes Vertical Analysis For example, the $40,964 expended for laundry and linen comprises 31.0% of all direct operating expenses. go figure! The formula utilized to compute the percentage in this example is: Specific Expense Total Expenses = Specific Expense % or Laundry and Linen Expense Total Direct Operating Expenses = Laundry and Linen Expense % or $40,964 $132,143 © 2009 John Wiley & Sons Hoboken, NJ 07030 = 31.0% 45 Managerial Accounting for the Hospitality Industry Dopson & Hayes Horizontal Analysis Managers can utilize horizontal analysis (also called comparative analysis) to evaluate the dollars or percentage change in revenues, expenses, or profits. A horizontal analysis of income statements requires at least two different sets of data. Managers may be concerned with comparisons such as: Current period results vs. prior period results Current period results vs. budgeted (planned) results Current period results vs. the results of similar business units Current period results vs. industry averages © 2009 John Wiley & Sons Hoboken, NJ 07030 46 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.14 Comparative Analysis of a Restaurant Income Statement Joshua’s Restaurant Income Statements For the Years Ended December 31, 2009 and 2010 SALES: Food Beverage Total Sales COST OF SALES: Food Beverage Total Cost of Sales GROSS PROFIT: Food Beverage Total Gross Profit OPERATING EXPENSES: Salaries and Wages Employee Benefits Direct Operating Expenses Music and Entertainment Marketing Utility Services Repairs and Maintenance Administrative and General Occupancy Depreciation Total Operating Expenses Operating Income Interest Income Before Income Taxes Income Taxes Net Income 2009 2010 $ Change % Change $1,891,011 415,099 2,306,110 $2,058,376 482,830 2,541,206 167,365 67,731 235,096 8.9 16.3 10.2 712,587 94,550 807,137 767,443 96,566 864,009 54,856 2,016 56,872 7.7 2.1 7.0 1,178,424 320,549 1,498,973 1,290,933 386,264 1,677,197 112,509 65,715 178,224 9.5 20.5 11.9 641,099 99,163 122,224 2,306 43,816 73,796 34,592 66,877 120,000 41,510 1,245,383 253,590 86,750 166,840 65,068 101,772 714,079 111,813 132,143 7,624 63,530 88,942 35,577 71,154 120,000 55,907 1,400,769 276,428 84,889 191,539 76,616 114,923 72,980 12,650 9,919 5,318 19,714 15,146 985 4,277 0 14,397 155,386 22,838 (1,861) 24,699 11,548 13,151 11.4 12.8 8.1 230.6 45.0 20.5 2.8 6.4 0.0 34.7 12.5 9.0 (2.1) 14.8 17.7 12.9 Prepared using USAR © 2009 John Wiley & Sons Hoboken, NJ 07030 47 Managerial Accounting for the Hospitality Industry Dopson & Hayes Determining Variance The variance shows changes from previously experienced levels, and will give you an indication of whether your numbers are improving, declining, or staying the same. All dollar variances and percentage variances of expenses on the income statement can be calculated in the same way. The comparative income statement helps managers analyze their expenses and take corrective action if it is needed. © 2009 John Wiley & Sons Hoboken, NJ 07030 48 Managerial Accounting for the Hospitality Industry Dopson & Hayes go figure! To calculate the variance, Joshua would use the following formula: Sales This Year – Sales Last Year =Variance or $2,541,206 - $ 2,306,110 = $235,096 Effective managers are also interested in computing the percentage variance, or percentage change, from one time period to the next. Thus, Joshua’s sales percentage variance is determined as follows: (Sales This Year –Sales Last Year) Sales Last Year = Percentage Variance or ($2,541,206 - $2,306,110) $2,306,110 © 2009 John Wiley & Sons Hoboken, NJ 07030 = 10.2% 49 Managerial Accounting for the Hospitality Industry Dopson & Hayes (go figure! continued) Of course, an alternative and shorter formula for computing the percentage variance is as follows: Variance Sales Last Year = Percentage Variance or $235,096 $2,306,110 = 10.2% Another way to compute the percentage variance is to use a math shortcut, as follows: Sales This Year Sales Last Year –1 = Percentage Variance –1 = 10.2% or $2,541,206 $2,306,110) © 2009 John Wiley & Sons Hoboken, NJ 07030 50 Managerial Accounting for the Hospitality Industry Dopson & Hayes Determining Variance from Budget There are two basic formulas used by managers to compare actual expenditures to budgeted expenditures. These are: Variation (in dollars) from budget Percent of variation from budget For example, Figure 3.16 shows a comparative analysis for the Property Operations and Maintenance Schedule for the Blue Lagoon. © 2009 John Wiley & Sons Hoboken, NJ 07030 51 Managerial Accounting for the Hospitality Industry Dopson & Hayes Figure 3.16 Comparative Analysis - Property Operations and Maintenance Schedule Blue Lagoon Water Park Resort Property Operations and Maintenance Schedule For the Period: January 1 through January 31, 2010 © 2009 John Wiley & Sons Hoboken, NJ 07030 Difference $ % Budget Actual Payroll and Related Expenses Chief Engineer Engineer Assistants Benefit Allocation Total Payroll and Related Expenses $ 4,800 12,060 6,840 $23,700 $ 4,711 12,089 7,500 $24,300 (89) 29 660 600 (1.9) 0.2 9.6 2.5 Other Expenses Computer Equipment Equipment Rental Electrical & Mech. Equipment Elevators Elevator Repairs Engineering Supplies Floor Covering Furniture Grounds HVAC (heating/ventilation and air conditioning.) Kitchen Equipment Laundry Equipment Light Bulbs Maintenance Contracts Operating Supplies Painting & Decorating Parking Lot Pest Control Plants & Interior Plumbing & Heating Refrigeration & A/C Signage Repair Snow Removal Travel & Entertainment Telecommunications Trash Removal Uniforms Total Other Expenses $1,200 3,900 9,000 2,520 420 1,350 600 9,000 3,000 9,000 300 450 900 4,200 480 1,500 1,800 1,200 885 4,500 5,460 300 6,000 1,200 600 1,800 1,650 $73,215 $1,695 4,200 8,490 2,520 840 1,050 0 11,460 3,360 8,550 534 336 900 3,948 477 852 2,568 1,290 888 5,340 5,880 0 5,910 570 528 1,680 1,584 $75,450 495 300 (510) 0 420 (300) (600) 2,460 360 (450) 234 (114) 0 (252) (3) (648) 768 90 3 840 420 (300) (90) (630) (72) (120) (66) 2,235 41.3 7.7 (5.7) 0.0 100.0 (22.2) (100.0) 27.3 12.0 (5.0) 78.0 (25.3) 0.0 (6.0) (0.6) (43.2) 42.7 7.5 0.3 18.7 7.7 (100.0) (1.5) (52.5) (12.0) (6.7) (4.0) 3.1 Total Property Operations and Maintenance $96,915 $99,750 2,835 2.9 52 Managerial Accounting for the Hospitality Industry Dopson & Hayes go figure! Thus, for example, (from Figure 3.16) in the area of computer equipment, the variation (in dollars) from budget for the Blue Lagoon’s Property Operations and Maintenance department would be computed as: Actual Expense – Budgeted Expense =Variance or $1,695- $1,200 = $495 Some managers prefer to express variations from budget in percentage terms. Thus, the percentage variance for computer equipment is determined as follows: (Actual Expense –Budgeted Expense) Budgeted Expense = Percentage Variance or ($1,695 - $1,200) $1,200 = 41.3% © 2009 John Wiley & Sons Hoboken, NJ 07030 53 Managerial Accounting for the Hospitality Industry Dopson & Hayes (go figure! continued) Of course, an alternative and shorter formula for computing the percentage variance is as follows: Variance Budgeted Expense = Percentage Variance or $495 $1,200 = 41.3% Another way to compute the percentage variance is to use a math shortcut, as follows: Actual Expense Budgeted Expense – 1 = Percentage Variance or $1,695 $1,200 © 2009 John Wiley & Sons Hoboken, NJ 07030 – 1 = 41.3% 54 Managerial Accounting for the Hospitality Industry Dopson & Hayes Determining Variance from Budget If our budget was accurate, and we are within reasonable limits of our budget, we are said to be in-line or in compliance with our budget. If, as management, we decided that plus (more than) or minus (less than) a designated percentage (such as 10%) of budget in each category would be considered in-line or acceptable, we are in-line with regard to expenses. A significant variation is any variation in expected costs that management feels is a case for concern. © 2009 John Wiley & Sons Hoboken, NJ 07030 55 Managerial Accounting for the Hospitality Industry Dopson & Hayes Review of Learning Outcomes State the purpose of regularly preparing an income statement for a hospitality business. Explain the way managers and accountants actually prepare an income statement. Analyze an income statement to improve the operation of your own business. © 2009 John Wiley & Sons Hoboken, NJ 07030 56 Managerial Accounting for the Hospitality Industry Dopson & Hayes
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