How to refine big data?
Get people that can build and
teach
Get technology that can
systemize knowledge
Get data important to
business owners
Get started and enjoy the
learning points
2
Companies need to develop data competencies, but cannot rely on hiring alone
Publishers need to develop new competencies
“
Publishers recognize that their employees are printfocused veterans… they need employees focused on:

Data analytics

Integration

Cross-selling

Fast product development

Consumer obsession
“
We are substituting “mad men” for “math men”…
These competencies cannot come only from hiring
“
A data-based approach to running a media company
cannot reside in a research or analytics department.
For the ideas behind it to succeed, big data must be
embraced as a cultural ethos…
“
What efforts are currently being undertaken to
develop (hires and education) your workforce in
the use of big data in everyday decision making?
INMA report 2014: Making big data smarter for media companies
3
As an editor I want to closely follow the
main frontpage, which stories engage right
now, and the key metrics across the site
As a writer I want to closely follow the
topics I normally write about so that I stay
updated and inspired, and follow the
performance of my stories so that I can
improve them.
As an section manager I want to closely follow
the section frontpage, which stories engage
right now, and the key metrics for my section
Newsroom RIA Novosti, Moscow
The difference between madmen and mathmen
“I decide based on intuition”
“I decide based on information”
7
How to refine big data?
Get people that can build and
teach
Get technology that can
systemize knowledge
Get data important to
business owners
Get started and enjoy the
learning points
8
NEWS
50% of all users log in daily
Users spend 18 minutes on each visit
50-70% of all users consume 1 pageview monthly
Users spend 2 minutes on each visit
Building logic from big data that returns business value
3,000
14.00%
12.00%
2,500
10.00%
2,000
8.00%
1,500
6.00%
1,000
4.00%
500
2.00%
-
0.00%
Impressions
Clickrate
Linear (Clickrate)
11
How to refine big data?
Get people that can build and
teach
Get technology that can
systemize knowledge
Get data important to
business owners
Get started and enjoy the
learning points
12
Start small and
relevant – it gets
big soon enough
How to predict that cupcake eaters will respond to a bank loan offer
Regression test identifying users likely to buy a subscription
16
Conversions per impression
How to refine big data?
Get people that can build and
teach
Get technology that can
systemize knowledge
Get data important to
business owners
Get started and enjoy the
learning points
18
Jan Helge:
• Samboer, ingen barn
• Aldri hatt problemer med innlogging
• Leser ikke kvartalsrapporter
• Har ikke noe leieforhold
• Har Windows mobil og Android tablet
• Ikke interessert i banken i sosiale medier
• Ikke bedriftskunde
Jan Helge:
• Samboer, ingen barn
• Aldri hatt problemer med innlogging
• Leser ikke kvartalsrapporter
• Har ikke noe leieforhold
• Har Windows mobil og Android tablet
• Ikke interessert i banken i sosiale medier
• Ikke bedriftskunde
•
•
•
Må ha ny bil 1. mars. SB1 eier min
nåværende Volvo V60
Skal ut og reise, og har ikke
reiseforsikring hos SB1
Sparer jevnlig i fond og aksjer, men ikke
hos SB1
FOR MORE INFORMATION PLEASE CONTACT
STIAN REMAAD
SENIOR VICE PRESIDENT BUSINESS DEVELOPMENT
TELEPHONE: +47 995 42 596
[email protected]