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MKT 421 GUIDE Exciting Results mkt421guide.com
MKT 421 Entire Course (2 Sets)
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This Tutorial contains 2 Different Sets of Papers for all
Assignments
NO Final Guide
MKT 421 Week 1 Elevator Pitch (2 Papers)
MKT 421 Week 1 Individual Assignment Favorite Brand
Paper (2 Papers)
MKT 421 GUIDE Exciting Results mkt421guide.com
MKT 421 Final Exam Guide (New)
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1.
A __________ is a road map for the marketing
activities of an organization for a specified future time period,
such as one year or five years. marketing dashboard
marketing plan operation plan mission statement 2. What is
meant by “accelerating the process?
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MKT 421 Final Exam Guide (New)
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1.
Blending the firm's promotion efforts to convey a
complete and consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
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MKT 421 Week 1 Discussion Question 1
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Select an organization with which you are familiar. How does
your selected organization use the different components of
the marketing mix? How does the marketing mix affect the
development of your selected organization’s marketing
strategy and tactics? How can your selected organization
use quantifiable elements to evaluate, monitor, and control
marketing effectiveness?
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MKT 421 Week 1 Discussion Question 2
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Assume you are the newly hired marketing manager of a
company. As you spend time with other peer marketing
managers, you realize that the company doesn’t place an
emphasis on planning within the marketing organization. Why
is planning important in marketing?
MKT 421 GUIDE Exciting Results mkt421guide.com
MKT 421 Week 1 Elevator Pitch (2 Papers)
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This Tutorial contains 2 Papers Create a 700-word elevator
pitch that includes the following: § Summarize your
background and what makes you unique (your competitive
advantage/differentiation) in a one-paragraph elevator pitch
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MKT 421 Week 1 Individual Assignment Favorite Brand
Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your
favorite brand and explain why it is your favorite. In the paper
you should do the following:
Identify a brand about which you are passionate.
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers )
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This Tutorial contains 2 Papers Watch the video case study
"Geek Squad: A New Business for a New Environment."
Read the case study discussion on pp. 88-89 of the
Marketing text. Keep this case study in mind as you complete
this assignment. Write a 1,050-word report using your
company or one with which you are familiar (if you prefer,
your facilitator can assign one to you). Answer the following
questions for your chosen organization.
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MKT 421 Week 2 Discussion Question 1
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What is marketing research? How has the Internet affected
marketing research? As a part of your answer, address time,
cost, approaches, and validity. Why is marketing research
important to developing marketing strategy?
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MKT 421 Week 2 Discussion Question 2
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What is competitive intelligence? What is the importance of
competitive intelligence and analysis in modern-day
marketing?
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MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
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This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft® PowerPoint® presentation
(including a title slide) that analyzes that company's
marketing mix:
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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:
Summarizes your background and what makes you unique in
a 1-paragraph elevator pitch
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MKT 421 Week 3 Assignment Positioning Presentation
(New, 2 PPT)
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This Tutorial contains 2 Presentations Using the same
company you chose for your Week 2 assignment, choose a
product or service the company offers on which to focus.
Identify the important attributes for your chosen product and
select two key variables for your perceptual map.
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MKT 421 Week 3 Discussion Question 1
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Select a product with which you are familiar. What stage is
your selected product at in the product life cycle? Provide
rationale for your answer. Based on your knowledge of the
product life cycle,
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MKT 421 Week 3 Discussion Question 2
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Select a product or service. Then select three different
organizations that provide your selected product or service
and compare the prices associated with your selected
product or service
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MKT 421 Week 3 Individual Assignment Perceptual Map
Presentation (2 Sets) (New)
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This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR
page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4
of Basic Marketing.
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MKT 421 Week 3 Team Strategy and Positioning Analysis
Part 1 (2 Papers)
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This Tutorial contains 2 Papers Select a new product or
service that will be launched by either an existing
organization or one you will create. Obtain your instructor's
approval of your product or service before beginning this
project.
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MKT 421 Week 4 Discussion Question 1
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What is a distribution channel? What is the relationship
between channels of distribution and logistics? How does
geographical location affect your selection of distribution
channels?
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MKT 421 Week 4 Discussion Question 2
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What are the similarities and differences between promotional
push strategies and promotional pull strategies? What is an
example of a situation in which an organization would use a
push strategy?
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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the
importance of blue ocean strategy and identifies a product or
service that would be considered a blue ocean move. Include
the following:
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MKT 421 Week 4 Team Strategy and Positioning Analysis
Part 2 (2 Papers)
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This Tutorial contains 2 Papers Use the same product and
organization you identified in your Week 3 Strategy and
Positioning Analysis. Develop a 1,750-2000-word analysis
that includes: •
Describe how your marketing efforts and
marketing mix will change with each phase in the product life
cycle
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MKT 421 Week 5 Discussion Question 1
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Florida's Department of Citrus and a coalition of consumer
groups have launched an attack on your company for
deceptive marketing because your company markets its
SunShine drink as fruit juice even though the drink contains
less than 5% fruit juice
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MKT 421 Week 5 Discussion Question 2
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You are the marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What are some
environmental factors that you will need to consider in
marketing your coffee in China?
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MKT 421 Week 5 Individual Assignment Map the Supply
Chain Paper (2 Sets) (New)
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This tutorial contains two sets of Paper
Select an industry.
Write a 750- to 1,000-word paper that identifies each link in
the supply chain and the purpose and value in each.
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MKT 421 Week 5 Team Assignment Final Marketing Plan
and Presentation (2 sets) (NEW)
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This tutorial contains two sets of Paper and Presentation
Combine your Strategy and Positioning and Product, Pricing,
and Channels papers along with your promotional strategy
into a single Marketing Plan.
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MKT 421 Week 5 Team Promotional Strategy Paper and
Presentation (2 Papers and 2 PPT)
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This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to
20-slide Microsoft® PowerPoint® presentation illustrating
your promotional strategy. Also Write a 6,000- to 7,000-word
paper that integrates your previous Learning Team
assignments into a final Marketing Plan. In addition to your
previous papers, include the following
MKT 421 GUIDEExciting Results mkt421guide.com
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