Nonprofit
established
to address behavior
Inspire sustainable
actions that save
money and reduce
pollution
Partner with
companies to engage
employees
Holistic approach
that includes water,
travel, wellness and
energy
Behavior Conundrum
Fun
Popular
Easy
Fun?
Fun!
Popular?
Popular!
Easy?
“simple and easy to follow”
Players live
the game
Our card
game saves
energy
Credit for everyday
Cool Choices
Credit for everyday
Cool Choices
Prizes and
recognition
Credit for everyday
Cool Choices
Prizes and
recognition
VISIBLE and
transparent
“There was a competitive
component that became apparent
as the game continued. I did not
want to let my team down. The fact
that some people were not playing
at all motivated me.”
Game Outcomes
Partner
#
Players
%
Part.
New
New CO2
Savings
(lbs)
Miron Const.
Gundersen
Boardman &
Clark
220
373
92
66%
6%
77%
$86,849
$70,034
$10,141
826,192
988,204
113,527
Sustainable Fox
Valley
Menasha Corp
(week 5)
219
25%
$30,606
341,465
959
23%
$151,475
1,407,411
B&C Energy Conservation Effort
Self-Report
PRE
POST
B&C Water Conservation Effort
Self-Report
PRE
POST
B&C Gasoline Conservation Effort
Self-Report
PRE
POST
Miron Billing Analysis: Electricity
(ECW, Feb. 2013)
“an additional commute
to and from work per tank
of gas.”
“I have found it relaxing”
Why Did Employees Play?
77%
Liked Lifestyle Changes
71%
Savings potential
58%
It was fun!
$
Want to Play?
Decks of Cool Choices are available for
your convenience. New Choices will be
“released” almost every day for play.
You need an email address to register
online at www.coolchoices.us
Form teams of up to 5 players. Compete
to make the most Cool Choices.
How to Play
1
Make a Cool Choice from
available cards every day
from September 16 - 27
2
Login to www.coolchoices.us
and play the card
(The longer you play the more Cool Choices
you can claim each day)
3
Win!
(Bragging rights are on the line!)
Works best using:
Google Chrome
Safari
Mozilla Firefox
Internet Explorer Users:
Install Google Chrome Frame:
www.google.com/chromeframe
INVITE CODE:
SustainDane2013