FMG / Serta
The Big Game Promotion
November 27, 2015
Through
December 24, 2015
How do consumers
enter to win tickets
to THE BIG GAME?
Consumers are not required to
make a purchase in order to
enter the drawing for the
tickets to THE BIG GAME to be
held in Santa Clara, CA on
February 7, 2016.
On-line entry only. In order to
acquire the code necessary to
enter the consumer will need
to visit a participating store.
Only FMG/Serta retailers will
have the code.
The Prize Package
Includes:
2 game tickets
Roundtrip airfare
4 night hotel stay
Transfers and more
Your customers could be among the crowd at the biggest game of the year.
Is there a national Serta
advertising campaign
supporting this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
How do consumers
enter to win tickets
to THE BIG GAME?
Consumers are not required to make a
purchase in order to enter the drawing for
the tickets to THE BIG GAME to be held in
Santa Clara, CA on February 7, 2016.
On-line entry only. In order to acquire the
code necessary to enter the consumer will
need to visit a participating store. Only
FMG/Serta retailers will have the code.
Big Game Sweepstakes Package
 Round-Trip Airfare for 2 adults
 5-Days/4-Nights hotel
accommodations for 2 adults (3
Star)
 2 Entry Level Tickets to the Super
Bowl
 2 Tickets to a Pre-Bowl Sponsored
Party
 Transfers to/from airport and
game
 2 Super Bowl Merchandise Bags
“I'm comfortable with that.”
Sponsored by iComfort by Serta
Penalties for unauthorized use of the term Super Bowl or of NFL
logos or other potential infringements upon NFL property may be
severe. Use only approved materials.
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The Sweepstakes is open to legal residents of the 48 continental United States who are twenty-one (21) years
or older at the time of entry. Void where prohibited by law.
No purchase necessary to enter or win. A purchase does not increase your chances of winning.
Employees, temporary employees, independent contractors and interns of participating FMG member retailers,
Capitol Marketing Concepts and Serta Mattress and each of their respective subsidiaries, parents, partners,
advertising and promotional agencies (hereinafter "Sponsors") and the immediate family members of each, and
any persons living with, any such employees are not eligible to enter or win prizes. The term “immediate family
members” includes spouses, parents, grandparents, siblings, children, and grandchildren.
*HOW TO ENTER: Enter by going to WWW.SERTABIGGAMESWEEPSTAKES.COM. A special code, available
from participating FMG member retailers, is required to enter.
ONE ENTRY PER PERSON FOR THE DURATION OF THE SWEEPSTAKESDEADLINES: The Sweepstakes
begins at 12:01 a.m. EST on Friday November 27, 2014 and ends at 12:00p.m. EST on Wednesday, December
24, 2014.
ODDS OF WINNING: Odds of winning depend on the number of eligible entries received.
Travel is from the closest major airport in relation to winner's place of residence to game location.
Winner selection will take place by January 2, 2015 by Capitol Marketing Concepts of St. Petersburg, FL.
Winner will be selected by a random drawing from all qualified entries received by the Deadline.
Prize is non-transferable and may not be redeemed for cash; substitutions may not be requested.
This Sweepstakes is subject to all federal, state, and local laws and regulations and is void where prohibited by
law.
Full contest details will be posted on the event website, www.Sertabiggamesweepstakes.com .
What do stores have to do
to support this event?
1. Stores need to have the
Entry Code available to any
consumer that comes into
the store. The Code should
be posted on or near a topof-the-line Serta mattress.
2. That is it. There is nothing to
track. Just make sure the
code is available to
consumers during the period
between Thanksgiving and
Christmas.
For additional details go to
www.fmgbuyinggroup.com/currentnews.aspx
“Drop-in” ad
How can stores best use
this valuable contest?
1.
Stores should find a way to incorporate
this sweepstakes into their existing
advertising. All ads must indicate that
Serta is the sponsor and there is one
winner to be awarded among
participating FMG dealers. DO NOT
indicate “Super Bowl” or “NFL” in you
ads.
2.
Take advantage of the FREE television
spot that is being produced. Run on
broadcast or cable TV, use on internet or
feature on your store’s web page. The
ad will be customized for your store at
no charge.
For additional details go to
www.fmgbuyinggroup.com/currentnews.aspx
Marketing Support
Each participating store will receive a 24” x 62” vinyl
banner to place in the bedding department.
Each participating store will receive a printed flyer for
distribution within the store.
A customized 15 second TV spot is available.
All participating stores will have the option of using a
“drop-in” ad that may be included as part of the store’s
regular print or television advertising.
FMG will work with Furnituredealer.net to post on ad on
store websites. Stores using other website providers
should contact FMG for support.
For promotion detail information check
www.fmgbuyinggroup/currentnews.aspx
How is the event being
supported?
Flyers will be produced and
sent to FMG member
retailers.
Graphic files of the banner
and print ads will be
available through FMG .
Contact Betsy Crawford at
[email protected]
om with inquiries.
In-store flyer
Still have a question?
If you have a question regarding this event, please
go to the Current News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
(no password required)
Or, contact
Bonnie Wallace
336.885.0866
[email protected]
or
Michael Herschel IV
336.885.0866
[email protected]