CYCLING SOUTH AFRICA
Transformation through Strategic
Planning
CYCLING SA – WHO, WHAT ?
• Volunteer Organisation, recently registered as an NPO
• 7 full time employees
• Head office in Bellville, Cape Town
• Administration of multi-disciplined sport:
• Road Cycling
• Mountain Bike racing
• Track racing
• BMX Racing
• Para road and track racing
CYCLING SA
• 2010 – Vision 20/20 created, with set objectives
• Good opportunity to measure where we are
• What challenges do we face?
• What success’s we have had?
• How do we address sustainable transformation?
• How do we create an environment that promotes equal
opportunity for all?
• How do we achieve our goals and objectives?
DISCIPLINES IN CYCLING IN SOUTH AFRICA –
UCI CATEGORIES
CYCLING SA
WHAT EFFECT’S RANKINGS?
• Financial constraints > weakening of ZAR against
international currencies (85% against USD since 2010)
• International Country Ranking > Only country in Africa
that pay 100% of rights fees
• Limited in hosting of international events
• KZN Sports and Recreation assistance in the program
has been a massive boost for CYCLING SA in this
arena
WHAT EFFECT’S RANKINGS?
• To improve and maintain rankings, countries have to have
athletes competing in UCI categorised events around the
world and/or host significant number of events
• European countries will have 20-30 UCI ranked races per
annum
• Very complex when it comes to Road Cycling – with
parameters set for World Tour (major points), ProContinental, Continental and regional teams;
• Even with Team Dimension Data competing at World Tour
Level, points accrue to national of points scoring riders
2016 INTERNATIONAL RANKINGS
BMX
MTB – XCO
MTB – Down Hill
(highest ranked rider)
MTB - Marathon
18
15
4
X
19
X
X
X
2016 INTERNATIONAL RANKINGS
ROAD - World
ROAD - AFRICA
PARA – ROAD (comb)
PARA – Track (comb)
PARA - combined
29
4
12
19
13
12
n/a
12
19
13
2016 INTERNATIONAL RANKINGS
Track – Team Pursuit
Track – Omnium
Track – Team Sprint
Track – Sprint
Track - Kierin
32
47
39
48
48
24
31
25
43
x
SUCCESS’S - ADMINISTRATION
• 2 x Runner up as National Federation of the year
• Qualification for Olympics:
• 5 men and 2 women
• BMX, ROAD and MTB
• Top 10 placing in road
• Qualification for Para Olympics:
• 5 men 2 women
• Gold medal
SUCCESS’S - ADMINISTRATION
• Financial Management improving, with increased
controls and budgeting
• Successfully have funded all teams to Elite World
Championships
• Bridge OPEX payments on behalf of athletes
• Supported Junior tour to Europe
• Meeting current objectives
SUCCESS’S – ATHLETES / TEAMS
• ROAD –
• Team Dimension Data > World Tour Status
• 7 men and 2 women on World Tour Teams
• MTB –
• Greg Minibar sets new HI wins record
• PARA –
• 3 World Cup Series Winners
• TRACK
• New Junior SA Record at World Champs
SUCCESS’S - EVENTS
• Hosted World Championships since 2009:
• BMX
• MTB XCO and DHI
• MTB Trials
• MTB Masters XCO and DHI
• MTB Marathon
• Track Junior Worlds
• Master Road Championships
• Para Road World Championships (2017)
Thanks to KZN Government and Sports and Recreation input support
CYCLING SOUTH AFRICA
Statistical Overview
Membership Per Province
0%
3%
16%
5%
2%
GN
EC
FS
KZN
LIM
MPU
NW
NC
47%
17%
7%
WC
3%
Gender differences in memberships per province
7000
GN
6000
EC
5000
FS
4000
KZN
3000
LIM
2000
MPU
1000
NW
NC
0
WC
Total Males
Total Females
CYCLING SA – YEAR ON YEAR MEMBERSHIP
CYCLING SA – YEAR ON YEAR MEMBERSHIP
Change to annualised membership
MEMBERSHIP AGE DEMOGRAPHICS
MEMBERSHIP AGE DEMOGRAPHICS
MEMBERSHIP AGE DEMOGRAPHICS
CYCLING SOUTH AFRICA
IDENTIFIABLE CHALLENGES
CHALLENGES TO CYCLING
• Barrier to Entry:
• Bicycle and equipment needed > many do not have
basic access at this level
• Fair quality entry level bikes > R5,000
• Kit > R750
• Annual maintenance: R1500
• Transportation of bikes
• Transport costs
• Event Entry Fees
PARTICIPATIVE CHALLENGES
• Access to information:
• About cycling in general
• What is cycling, how it works, how to be involved
• Information about clubs
• Which clubs are in the area
• What do they offer
• How much is their annual subscription
PARTICIPATIVE CHALLENGES
• Access to bicycle stores and maintenance
• Most bike shops are based in the suburban areas
and not townships, thereby limiting access
• Are industry looking to expand into traditional
townships?
• Where are prospective entrepreneurs found to
establish stores?
• Mechanic training and development?
CYCLING SOUTH AFRICA
What is Cycling SA doing about
these challenges?
CYCLING SOUTH AFRICA
Sport Promotion
CYCLING SA – OWN MEDIA CHANNELS
• Website – www.cyclingsa.com
• Membership applications
• Rules / governance / information
• Community website –
• click through from website landing page or link from social media
• Social media channels –
• Facebook
• Twitter
• Instagram
• Youtube
• Live stream and VOD
• New mobile app > live November 2016
CYCLING SA - MEDIA
• Live-streaming channel – avg 70% growth in viewership per annum
from 2014
• Average viewing time per event : 10.056minutes
• Total views:
• 2014 (19,641),
• 2015 (33,116),
• 2016 (57,096)
• Total hours of online viewing including VOD = 25,968 hours
• Major cost savings versus analogue TV
CYCLING SA - MEDIA
• Cycling SA has developed its own media communications system
• Cycling SA owns all the rights to its own properties
• Media monitoring company
• AVE on Cycling SA = R3.8million per month (monitored by newsclips)
CYCLING SOUTH AFRICA
Member Management System
NEW CYCLING SA ADMINISTRATIVE PLATFORM
• New platform is web-based and a new mobile app
• Easy to sign up and register
• Event organisers platform to apply for dates and complete
safety file online
• Online Entry system available for all events to manage
license/member/day license
• Mobile app:
• Convenience
• Enable push notifications on new happenings
NEW CYCLING SA ADMINISTRATIVE PLATFORM
• Platform linked to complete financial system, provides greater
transparency to affiliates
• Affiliates will also be able to manage their provinces through the
platform
• Clubs/Academies will be able to create their platform for
members to join and for them to administer
• Members/athletes – will be able to manage their own profile, it
will show the membership/license status
• Can link ANT enabled devices (Garmin/Strava/Wattbike)
• Results, seeding and ranking updated
MEMBERSHIP/ADMIN PLATFORM
OBJECTIVES BEHIND NEW PLATFORM
• Improve data integrity
• Improve communication
• Capture data of day license purchaser and encourage
membership
• Create statistical trend analysis of participation and growth
• Improve demographic reporting to determine age, race, gender
participation
• Create focus areas to attract, increase and improve
participation across South Africa
CYCLING SOUTH AFRICA
Strategic Focus Areas 2017-2020
CYCLING SOUTH AFRICA
• Need to
encourage
participation
• Recreational
• Participative
• Sporting
• Talent
Identification
and
development
Winning Nation
• Sound admin
• Good
Governance
• Constitutional
compliance
• Set policies
• Transparency
• Sound
Financial
Controls
Sport growth and sustainability
Essential for Governance
• 3 Pillars of sport
• Athlete
Development
• TEAM SA
• Representation
• Ranking
• Medals
• Athlete Support
• Racing strategy
CYCLING SA – ADMINISTRATIVE
• Sport has the highest % of volunteers in any
economic sector
• 33% of a nations volunteers are found in sport and
26% of all volunteer hours are attributed to sport
• Australian study shows that this is a Aus$4billion
valuation per annum
• Cycling SA no different – with volunteers, strong
policies are needed to assist and protect volunteer
base
CYCLING SA – ADMINISTRATIVE
• Good governance and transparency, prevent
rumour and innuendo
• Sound policies and compliance to constitution
guide the organisation to achieve its objectives
PARTICIPATION
• In order for a sporting event to happen, it needs:
• Sporting facilities – place for sport to happen
• Participants
• Once sport happens, what do participants strive for?
• Participation (social and physical needs)
• Success (recognition needs)
PARTICIPATION
• Australian study:
• found active nation through sport generated a
Aus$1.4billion in health savings
• 1% GDP increase productivity
• Other important social factors:
• improved social cohesion
• If nation successful in sports, there is a strong
relationship to nations sense of well being
Participation – what Cycling can offer
• Health and
mobility
• Social
cohesion
• Participative
or
competitive
Community
members become
active – reduction
in obesity, reduce
health spend
Active people
engage in more
events
Heroes, winning
team, national
representation,
encourages
support base from
entire community
Event hosting,
provincial,
national,
international
• Tourism
PARTICIPATION GROWTH
• Cycling needs to be facilitated and taken into
communities
• Need to create the agenda for the development and
mentoring of black event organisers in event promotion,
administration and delivery
• Need to create opportunity for community or club
events within communities, to be able to take place and
grow to attract participants
PARTICIPATION GROWTH
• By facilitating the growth of community events, this will
create an avenue for the youth to participate
• Cycling SA currently working with developers of a
automated and centrally controlled timing system, that
will be cost effective and community owned and run
• This will facilitate weekly events with result
recording and transmission to central database
PARTICIPATION GROWTH
• More community based events enable community
heroes to develop
• Cycling SA looking at creating a model to introduce a
concept called “Race the Future”
• Integration of Elite and community racing in
traditional townships, involving the community
• Training programs
• Presentation to follow
CYCLING SA
HIGH PERFORMANCE STRATEGY
CHALLENGES REGARDING HP
• Access to clear, unambiguous information around HP are
required
• All “open” events in SA allow individual entries into Elite
categories
• There are many individuals who are not in teams
• Talented individuals mostly race local/regional events
• No protocols to monitor and compare against other riders
• Often Elite field diminished due to event clashes
• Result : Talented riders fall through system – not noticed
CURRENT SCENARIO ACROSS DISCIPLINES
HIGH PERFORMANCE
• Financial constraints limit the international experience
Cycling SA can offer competitive cyclists from a
travelling point of view
• Cycling SA can offer more athletes with experience
against top international riders by hosting events in SA
• Added benefits
• > increased exposure
• > increase in tourism
HIGH PERFORMANCE
• Cycling SA also in discussion regarding partnerships for
talent ID programs following the UCI and British Cycling
Model
• Same facilities can be used to test Elite athletes on
Selection Qualification Program
• 2016 we sent juniors to Europe to learn how to race
• Was some of the most challenging racing they have
done
• Need to expand and continue the program
ROAD CYCLING
HIGH PERFORMANCE - ROAD
• Road Cycling is very much a team sport
• Through the introduction of international events locally for
Junior and Elite/U23 riders, the focus will create better
opportunity
• UCI classification (Road) – requires team participation
• Need to look at provinces to create provincial men and women teams
to bring individual riders into a team structure to provide opportunity,
and be a spring board
• Provincial teams would be amateur and not professional
• Support can come from local industry/events
• Provincial teams can grow into professional franchise teams
FOCUSED SCENARIO – WHAT IS NEEDED
HIGH PERFORMANCE – ROAD EVENTS
• KZN Summer series women only 2 x UCI 2.2 races
• 947 Women’s UCI 1.1 race
• Mpumalanga Tour 2017
• KZN Summer Series (men’s 3 x UCI road races January)
• SA Road Championships 7-12 February 2017
• Junior Selection Weekend (TBA)
• National Criterium Series / Race the Future
HIGH PERFORMANCE – ROAD GOALS
• Africa Tour
• Retake number 1 spot in Africa
• Participate in Africa Tour Events more regularly
• Host Africa Tour (UCI) Events locally
• International
• Form relationships with European countries to secure invites
for national ladies and U23 teams
• World Championships
BMX
BMX – HIGH PERFORMANCE
• BMX is a very good sport to start cycling
• Robust bikes, skill development, competitive categories from 10
years old at World Championships
• South Africa has 1 HP track > Giba Gorge
• Thanks to KZN Department of Sports and Recreation
• Have hosted Continental and National Championships
• Growth in neighbouring states participation
BMX – HIGH PERFORMANCE - CHALLENGES
• Currently well established in Gauteng and KZN
• Need to focus on growth areas in Western Cape, Eastern Cape and
expand to the remainder of the country
• Requires land to build tracks that are sustainable and properly built
• Weather patterns play havoc with tracks (rain)
• Pump tracks/small BMX tracks good for youth to start with
• Racing requires proper tracks
• Transport/accommodation to events around the country is a
challenge
BMX – HIGH PERFORMANCE
• BMX SA have a very successful National Series
• Increase in participation amongst young age groups
• Apply to UCI for categorisation of local events as cat 1
• Enable Junior and Elites to earn and retain UCI points on a
rotational basis
• Improve international ranking
• Increase in invites to international events
HIGH PERFORMANCE EVENTS - BMX
• National Age Group Series – 8 events
• BMX National Championships 1-2 July 2017
• African Continental Championships (TBC)
• World Championships – Europe
• 2 Junior riders selected by UCI to attend a UCI training camp in
Aigle
• Monqoba and Dylan
• Cycling SA working to ensure more invites forthcoming
• Tyronne Johns invited to UCI for coaching diploma
HIGH PERFORMANCE - MTB
MTB – HIGH PERFORMANCE
• National XCO series growing strongly
• Thank to our partner for 3 years STIHL
• Seen SA riders improving internationally
• Many international riders have participated locally, affording
more riders with experience against international peers
• Junior and Elite level
• High rankings equated in Olympic qualification through
international standings
• Athlete performances increasing year on year
• Equal Prize money and points for men and women
MTB – HIGH PERFORMANCE
• Schools MTB
• Focus on XCO racing
• Strong fields
• Need to bring participants into National XCO series for selection
• Downhill refocused in two provinces where access to tracks is greater
• Also higher concentration of riders
• Marathon
• Biggest participation in MTB in SA
• Events have taken on World Series Ranking
• Enables more to qualify for World Championships
CYCLING SA – MTB PROPERTIES 2017
• MTB XCO and DHI series continues (– 4 x XCO UCI classified
cat 1 Events)
• MTB Junior World Series events x 3 (XCO)
• MTB XCO and DHI Championships
• MTB Festival – cat HC
• MTB Marathon Championships
• Continental XCO Championships (TBC)
• World Championships - Europe
OTHER IMPORTANT MTB HP EVENTS 2017
• ABSA Cape Epic – UCI HC stage race
• Attakwas – World Marathon Series event
• Tankwa Trek – UCI Cat 2 stage race
• Outeniqa Extreme – World Marathon Series
• PE to Plett – UCI Cat 2 stage race
• Cape Pioneer Trek – UCI cat 2 stage race
TRACK CYCLING
TRACK CYCLING – HIGH PERFORMANCE
• 1 HP event per year – SA Track Champs (April)
• Continental Champs
• 3 x GP’s / Interprovs
• 1 indoor velodrome in SA
• No wooden velodrome in SA
• British Cycling increased Olympic Medal count in Cycling from 1 in
2000 to 20 in 2012, after building the Manchester facility
• Track racing very critical in development of on bike skill and power
• Egypt completing Wooden Indoor Velodrome
TRACK CYCLING – HIGH PERFORMANCE
• Not enough events in SA for riders to earn international ranking
• Very expensive to achieve this by racing internationally
• Need for more local events > also prime opportunity to bring
international riders to SA
• Introduction of more local UCI events > increases riders chance
of ranking – athletes want to race
• Can work toward qualifying for World Cups and ultimately
World Championships
PARA CYCLING
PARA CYCLING
• Very Successful discipline of Cycling SA
• Gold medal at 2016 Para-Olympics
• Growing in numbers
• Hosted 2 Para World Cups
• 2017 – Para Cycling Road world Championships
• Integrated very smoothly into Cycling SA
• Both SA Road Championships and Track Championships run
with conjunction
PARA CYCLING
• Thank Dr Mike Burns for his tenure for the past 12 years
• Congratulations to Ernst Van Dyk on a very illustrious and
successful career in the sport
• Future plans are being developed once the discipline has had
chance to restructure
• 947 initiative in 2015 to host separate start batch for Para
cycling very welcome
• Need more opportunity for our Para-cyclists to participate locally
CLOSING
• In order to transform the sport of Cycling, the entire
community of cycling needs to be involved:
• Introduce and facilitate community racing
• Improve access to information
• Empower individuals to become administrators and
provide guidance and mentoring where possible
• Reward excellence
• Look for opportunities to improve equality and break
down barriers to entry
• Provide training in areas “off the bike” – mechanics
courses, coaching, event organisation, sports
administration
CLOSING
• Sports Science students not taught about specific
sports
• Good opportunity to invite them to part of what we
do, to become enablers of sport in communities
• Industry needs to look at how to expand operations and
provide support to the very sport that enables their
growth
• Events need to look at how we collectively look to
reduce cost to entry across the board
CLOSING
• Cycling SA through its structures needs to enable
development
• KZN Cycling program has reached out to over 1500
kids and introduced them to the sport
• Challenge is now to keep them participating
• SASC – 10,000 participants annually – but MTB only,
need to branch out to other sports
CLOSING