MCP QUOTE
‘THE MOST IMPORTANT THING FOR US WAS TO NEVER LOSE SIGHT OF WHAT OUR
CUSTOMERS WANT, SUSTAIN OUR OGX LEGACY, AND MOST OF ALL, FOCUS.
Re
Re
700
662
600
500
400
361
300
200
222
100
0
2014
2015
2016
Re
Re
350
329
300
250
200
150
189
136
100
50
0
2014
2015
2016
OGV
2016 Focus and Direction
OGV
Key Strategies for growth
Investment in IR
*Working with different HE on pocket recruitment, customized promotional material that helped us develop more accurate
promotional materials
Also, regular checkpoints and touch points for the co-delivery.
*Improving communication between LCs from different entities (48hours) to boost our operations
*Providing enough information about the selection requirements (from their side) and VISA requirements from our side (IL
and such)
Capitalizing on IXP !! : Focusing on re-integrated experience in exchange departments, to work as ambassadors in
campuses.
BD for exchange :investing in BD to improve university relations especially with private universities through agreements
and events.
Open platform
CF implementation encouraged students to register more and apply right away, since they will pay after being accepted,
which made them trust us more.
OGV
Challenges and how we overcome them
• We struggled to align timeline with the HE , when it comes to approval phase , we overcame it through
checkpoints with partners and re-adjusting our plans
• We had different problems managing S & D (specific backgrounds, availability..) we’re working on
solving it through pocket recruitment
• One of the biggest arising issues were, managing the number of sign ups and accepted EPs on EXPA
.So far, the Entity Support Team are tracking EPs at the moment, while we’re working on downscaling
a standard process to LCs.
.
OGV
Winter peak : January-February
Summer peak : July august September
October - november : we had an increase in approvals & Re since
some LCs worked on graduates at that moment (GV not GT)
.
Implementing LEAD for EPs in LCs operations
Downscaling a standard process for tracking
.
OGT+OGE
2016 Focus and Direction
OGT
Key Strategies for growth
• supply and demand alignment :the key to success and the biggest factor to grow, knowing that the most imp
thing is peaks alignment.
•
Demystify the supply & demand according to sub-segment not sub-products
•
Combine attraction and consideration phases.
Challenges faced so far
• Lack of demand regarding last term number of ops => drop of GT OPs
• Adapting to customer flow and improving lead nurturing.
What is next ?
Enhancing our IR through pocket recruitment : HE will raise OP according to the profiles we have, so we can
ensure a fast approval and delivery.
Investing more in digital campaigns for brand advocacy along with the attraction phase that should be capitalize
even through physical campaigns.
AIESEC IN TUNISIA DELEGATION IN IC
MC TEAM