Selecting media
Choosing how to reach your audience
Paul Mundy
www.mamud.com
Types of media
Mass media
Print media
Small media
Interpersonal media
Narrowcast media
Outdoor media
Paul Mundy
www.mamud.com
Electronic media
Types of media
Mass media
 Radio
 TV
 Newspapers
 Magazines
 Books
 Music
 Cinema
Paul Mundy
www.mamud.com
Print media
 Books
 Brochures
 Pamphlets
 Calendars
 Diaries
 Newsletters
 Info sheets
Types of media
Small media
 Photos
 Noticeboards
 Certificates
 Displays, exhibits
 Flip charts
 Logos
 T-shirts
Paul Mundy
www.mamud.com
Interpersonal media
 Training
 Meetings
 Field visits
 Demonstrations
 Participatory
appraisal
 Speeches,
sermons
Types of media
Narrowcast media
 Loudspeakers
 Video
 DVD
 Audiotape
Paul Mundy
www.mamud.com
Outdoor media
 Banners
 Billboards
 Signboards
 Roadside
advertisements
Types of media
Electronic media
 Computers
 Internet
 CD-ROMs
 Email
 Chatting
 Telephones
 SMS
Paul Mundy
www.mamud.com
Which is the most effective medium?


It depends…
… on your audience, objectives and message
Paul Mundy
www.mamud.com
Which is the most effective medium?

Interpersonal media




Are more effective
Allow people to ask
questions
Can be tailored to
individual needs
But



Reach fewer people
Are more expensive
per person reached
Paul Mundy
www.mamud.com
Mass media



Are less effective
Difficult to get
feedback (but not
impossible – eg
phone-in radio)
But


Reach lots of people
Are cheaper per
person reached
Use several different media

Use several different media to carry your
message
+


+
+
=
It makes your message more interesting
It helps your audience remember your message
Paul Mundy
www.mamud.com
Repetition is good


Repeating your message helps the audience
remember it
Repeat the same message several times



Repeat radio broadcasts
Several broadcasts on the same theme
Same message on radio, on TV, in newspapers, in
meetings…
Paul Mundy
www.mamud.com
Use your logo





On signboards
Business cards
Letterheads
Vehicles
Presentations
Paul Mundy
www.mamud.com
Distribution


How can you get people to see or listen to
your message?
If you produce a video


If you run a training course


How can you get people to watch it?
How can you attract participants?
If you produce a poster

Where will it be put so people can see it?
Paul Mundy
www.mamud.com
Cost



How much does it cost?
Do you have the time and skills needed?
Can you contract someone else to do it for
you?




Create a website
Shoot a video
Manage a training course
Etc.
Paul Mundy
www.mamud.com
Choosing media

What is the most appropriate media



For your audience?
For your message?
To achieve your objectives?
Paul Mundy
www.mamud.com