Excerpts:
Social Media for Health Care Nonprofits
Hillary Lyons Associates - Leadership Symposium
March 29, 2011
Social Media for Health Care Nonprofits
Every nonprofit should have a website and social
media that actually furthers its mission -- not just
describes it…
Hillary Lyons Associates - Leadership Symposium
March 29, 2011
Presented by:
Allan Pressel, CEO/founder
CharityFinders
877-456-3210
www.CharityFinders.com
[email protected]
Social Media – Choices (1)


Decide which social media platforms to use
Social networking
 FaceBook
 MySpace
 Twitter
 LinkedIn
 Second Life
© CharityFinders, proprietary & confidential, not for reproduction
Social Media – Choices (2)


Photo sharing
 Flickr
 SnapFish
Video sharing
 YouTube
 Vimeo
© CharityFinders, proprietary & confidential, not for reproduction
Social Media – Choices (3)


Blogging
 MoveableType
 Blogger.com
 WordPress
 Technorati
 BlogGrader
Other
 Social bookmarking (delicious.com)
 Submit articles (digg.com)
© CharityFinders, proprietary & confidential, not for reproduction
Social Media – Set realistic objectives







Attract new
constituents/awareness
Build communities
Educate
Foster issue discussion
Promote e-advocacy
Recruit volunteers
Raise funds

e.g., American Cancer Society’s
“Relay For Life”

Hold events
Audio streaming
 Video streaming
 Interactive discussions
 Games
 Workshops
 Exhibits (e.g., Exploratorium)
 Simulations

Elicit referrals
 Attract board members
 Increase membership

© CharityFinders, proprietary & confidential, not for reproduction
Contact Information
Allan Pressel, CEO/founder
[email protected]
www.CharityFinders.com
877-456-3210
641 21st St.
Hermosa Beach, CA 90254
© CharityFinders, proprietary & confidential, not for reproduction