M.A.N. Consulting Group
Randel Tomina
Girish Chaskar
Alex Cannon
David Mulligan
Multinational Analytical Network
Analysis: Applied Research Technologies
“We aim to change the world through
innovation and to grow our place in
it through entrepreneurship.”
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Agenda
Recent Operations
Decision Process
Alternatives
Strategic Proposition
Support Models
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Filtration Business Unit—Current Plan
New Product Launch
– (RIMOS)
Product Goals
– Water Conservation
– Utilities Savings
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Pro Forma Operating Income for RIMOS
2007
2008
2009
2010
2011
Forecast Sales ($ Millions)
$5.45
$7.08
$8.86
$10.89
$13.07
Forecast Operating Income (%)
10%
15%
20%
20%
20%
Is data accurate?
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Our Decision
 Reject current plan
– Original Idea Lost
– Little data
 Alternatives
–
–
–
–
Terminate the Unit
1st Generation Product
2nd Generation Product
Regain our focus.
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Alternative Business Opportunities
Terminating
the Unit
• Save $6
Million Per
year
1st
Generation
Product
2nd
Generation
Product
• Save Lives
• Odor
Problem
• Low battery
Life
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Regain our
Focus
• Provide
clean water
to
developing
nations.
Future Strategy
G2
G1
Strategy
Third Generation Purifier (G3)
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Operational Plan
Extensive Market Analysis
• Developing Nations . Militaries . NGOs
Technological Development
• Odor and Battery Problems
Business Planning
• Strategic implementation and problem solving
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Water Usage
Water Usage (liters)
Per Use
Per Person(*) Per 100(*)
Per 1,000(*)
Per
Family(**)
Toilet Flush
19
114
11,400
114,000
684
5 Minute Shower
75
75
7,500
75,000
450
Water Consumption
.375
3
300
3,000
18
Dishwasher
38
6.3
630
6,300
38
Total Usage (U.S)
N/A
90
900
90,000
540
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PERT Analysis
R&D
10 months
Start
Production
Distribution
1 Month
1 Week
Production
Design
Marketing
6 Months
2-4 Months
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Consumers
International Project Management
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Summary
Reject $2 Million Funding Proposal
New Recommendations
– Target Market
Trial Run
Improve on Problems
Growth & Expansion
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Questions?
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Sources
 http://www.advancedbatterytech.com/index.php
 http://wiki.answers.com/Q/How_much_water_is_
used_in_a_shower
 http://ga.water.usgs.gov/edu/qahome.html
 http://assets.panda.org/downloads/waterinafricae
ng.pdf
 http://www.technologyreview.com/energy/22780/
 http://www.alternative-energy-news.info/morepowerful-lightweight-batteries/
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