Reaching
Country
buyers others
can’t
Catherine Stewart of Bayleys
Northland Country explains how…
IN THE NORTH
What makes Bayleys different?
Some key factors that set us apart from the rest:
We’re a Family Business
The directors of Bayleys in the North are the grandchildren of
Graham Bayley, our founder. The brother and sister team work
in the business at the coal face and are passionate about it.
Team work
An approach based on working with both the local farm sales
team and the Country team New Zealand wide, all with a 100%
focus on delivering you results.
Bayleys’ reach
Our marketing reach is unrivalled, and our approach is totally
specific to your property. We use traditional marketing
approaches along with innovative strategies to ensure that we
find the right buyer - not the first buyer every time.
Service
Our commitment to delivering the best service means doing what
we say we will. We will communicate fully, be transparent, and
be accountable – ultimately, we will deliver everything we say we
will.
The numbers that you benefit from
The facts are that we sell more “farms” in New Zealand than any
other real estate provider. We sell more farms in Northland than
all other companies combined. We have more buyers for your
property.
Specialists acting in your interests
To be a Bayleys Country salesperson you have to commit to
becoming a specialist and be prepared to undertake all the
training that goes with it. Our team is focussed solely on the sale
and promotion of rural property.
Bayleys promote quality property
Buyers associate Bayleys with quality property; we are
renowned for marketing the very best farms. People expect to
pay more for quality properties than those less desirable.
Sometimes our clever and cutting edge marketing can help
create the perception.
Bayleys in the North team
11 offices
80 sales people
707 transactions per annum
$561,000,000 sales value per annum
2
3
Agent Profile
4
Meet Catherine Stewart
Catherine Stewart Licensed under the REA Act 2008.
Being authentic, real and down to earth brings meaning for Catherine as a Rural
Specialist in today’s market.
With her savvy rural and business credentials, established community networks, and the
ability to communicate effectively with a broad range of people provides as an asset for
both buyers and sellers.
Catherine, having been brought up on a dairy farm in the Coromandel and then returning
to dairy in Northland, she so understands what it means to be hands on in the rural
sector. The ability to empathise with her clients with a combination of connections,
building personal relationships with a clear intention of achieving the best result.
Catherine recognizes that no two clients are the same just as each property is unique in
its own way. To this end, she tailors this service to suit her clients' goals and needs, and
keeps communication lines open at all times to ensure that all parties to the sale are well
informed.
With the launch of her new APP and the birth of The Collective, this gives Catherine the
edge for marketing initiatives and wide-reaching market impact so that Catherine knows
she can offer her clients the best opportunity to achieve a top result.
Having spent seven years working in law firms and then establishing and running the
award - winning Ellecee Café in her rural town Ruawai, Catherine understands the
concept of time management, systems and processes and working as part of a team.
Catherine keeps busy on the home front managing an active energetic work life with
horse riding, diving, fishing and tennis. She truly believes in giving back to the community
and has been involved with the Spirit of New Zealand and Northland Roller Mills Rugby.
“The only way to do great work is to love what you do.”
About The Collective
It was about bringing together passionate like minded people
that are motivated, innovative and enthusiastic. Each bringing
their own personal expertise to create The Collective, being
professional and loving what we do to achieve a great quality
result.
5
Indy Herman, whom is magic behind the camera is our
photography lady, videographer and now drone pilot. Her
innovative approach to capturing that special photo, knowing
how important quality is to our clients and also portraying their
properties in such a manner.
So I would like to introduce:
Tinelle Langdon, our new Personal Assistant whom has been a
cog behind the wheel for Bayleys, Whangarei for the past two
years in an admin role. She totally knows and understands
systems and procedures and is always looking for ways of
implementing good structure that is simplistic.
And myself.
Case Studies
6
259 Parahi Outlet Road, Ruawai
The Property
Tidy 120.24 ha dairy farm. Land contour being easy rolling with a small area of medium hill. Buildings include a
16 ASHB cowshed, near new 16 bay calf rearing shed, large implement, and a good range of ancillary shedding.
Water is sourced from two bores and pumped to all the newly cleaned troughs. The dwellings include the main
four bedroom home with the second dwelling a comfortable two storied three bedroom home. Sale also included
1,000 Fonterra shares.
Marketing Campaign
Created an extensive marketing campaign around a tender as instructed by our vendors. The tender created
activity which resulted in the property being sold after the tender date. Marketing included Dargaville & District
News, Property Guide, Farmers Weekly, The Land, and NZ Herald column Kaipara Country Wide for 4 weeks.
Property was frequently uploaded to Facebook. Also featured in the Kaipara Country Wide newsletter. We had
an outstanding amount of hits of the websites due to the marketing process and the property received three
offers on the dairy farm.
Agent Comment
Comments from buyers were that the shedding and farm were in a very tidy and immaculate state of affair. Low
production was an issue for borrowing due to the fact that the vendor was rearing 250 calves, therefore true
production was unproven. Great outcome for the vendor.
Sale Details
Sale Price: $1,295,000
Date: February 2016
Method: Post Tender
Case Studies
7
1 Hilltop Road, Mangawhai
The Property
Well located 80ha dairy unit an easy 5 minutes from Mangawhai offering scope for production increases and a
blue chip location. An easy contoured farm has currently been leased for the past four years with a three year
average production of 48,627kgMS. A well set up one person unit in an area where growth is prolific and the
vendors are ready to retire.
Marketing Campaign
Instructions from the Vendors was to create activity over a short specific period of time, utilizing our database,
internet and media advertising. This property was only on the market for 54 days and sold under the hammer at
Auction. A great result with very happy vendors.
Agent Comment
Great response due to its location. 18 inquiries with 11 inspections. Eight inspections took place prior to start of
marketing. Intensive campaign with good quality buyers.
Sale Details
Sale Price: $2,150,000
Date: March 2015
Method: Auction
Case Studies
8
173 Petley Road, Paparoa
The Property
Architecturally designed two storey three bedroom home developed into a luxury dwelling. Upstairs open plan
lounge, dining area, kitchen and sunroom with bedroom, walk-in robe and ensuite. Pitched ceiling loft features a
home theatre. Downstairs two bedrooms each with bathroom, generous office, gym and wine
cellar/store room. Established gardens with mature plantings provide peaceful setting overlooking the Kaipara
Harbour. Gently sloping 10.8ha of land and a large dam. Large double garage/workshop and implement shed.
Further tall shed and stockyards.
Marketing Campaign
An extensive marketing campaign targeting local and Auckland purchasers culminating in an Auction at held at
Orewa.
Agent Comment
This property generated significant enquiry from the internet and everyone that has inspected has commented on
the fabulous sea views, manicured lawns and well presented home.
Sale Details
Sale Price: $690,000
Date: 20 Aug 2015
Method: Auction
Case Studies
9
128 Durham Road, Waipu
The Property
Great location, this dairy farm comprising of 197.7 hectares offers seven titles with sea views overlooking
Whangarei Heads. Productive capacity achieving 112,000kg milk solids in 2014/2015 season, milking platform of
approximately 149 hectares. The centrally located 36 bay Ardco rotary dairy shed extends out to a concrete feed
pad out to a limestone race that leads to 56 paddocks. There is a strong fertiliser history and ample supply of top
quality water which is sourced from a spring fed stream. Contour is of flat to undulating terrain. There are two
dwellings, the main homestead has three bedrooms and a internal garage. The second is a comfortable two
bedroom workers cottage.
Marketing Campaign
Property was marketed buy way of Tender which exposed this property extensively. Marketing comprised of
Country Magazine, Northland Country Portfolio, Northland farming seminar which was held in the Waikato,
Farmers Weekly, Chinese Epoch Times, social media, internet websites and Kaipara Countrywide Newsletter.
Agent Comment
Great sale with very thorough purchasers. Ticked all their boxed with location, good water and pockets of native
bush on the land
Sale Details
Sale Price: $2,900,000
Date: 25 Feb 2016
Method: Post Tender
What clients are saying…
10
I was very impressed with the interaction I had with Mackys and
the professionalism of Catherine Stewart. Catherine went about
the selling of the two properties with much enthusiasm and kept
me well informed as to progress. Her ability to follow leads and
interact with potential buyers belied her relative newness to the
profession. I would gladly use her services again and wish her
well for the future.
T Warren, Tinopai
We found Catherine to be very astute, professional and
easy to work with..…she kept both us and the buyers
informed at all stages of progress.….. we would have no
hesitation in recommending Catherine to others and
indeed have already done so…
D & T Sterling, Matakohe
… on Auction day we found
Catherine very presentable and
enthusiastic as the whole
process was dealt with
efficiently.
D & S Flay, Dargaville
Catherine worked tirelessly and went way beyond our expectations, she was in touch daily
and gave us written weekly reports….she was pleasant, efficient and a pleasure to deal
with….an outstanding job. Thanks again to a very efficient and professional team at Bayelys.
I & D Dunlop, Mangawhai
11
12
Northland Country
portfolio
Global
Databases
Bayleys Northland Country’s regional property Portfolio
showcases a select number of Country properties from
throughout the top of the North Island. Distributed into 24,000
RD boxes throughout the North, and delivered to all rural
professionals in Northland.
Bayleys Real Estate has introduced overseas investors to more
than $500,000,000 worth of New Zealand property.
•
In the last year bayleys.co.nz has received 411,430 visits
from offshore traffic
•
Our exclusive alliance with Christie’s International Real
Estate allows exposure to a cultivated audience through
Christie’s unsurpassed global marketing plans.
A compilation of qualified buyers who are contacted through
regular mailouts and e-newsletters etc.
•
bSmart eMarketing system with over 25,000 buyers in
monthly contact
•
115,000 people on Bayleys offshore database
24,000
$500,000,000
115,000
RD boxes throughout the North
and delivered to all rural
professionals in Northland
Online
worth of New
Zealand property
Country Magazine
people on offshore
database
Public Relations
The internet is a vital part of the property marketing mix.
Not only is it extremely cost effective, but because it makes
things easier for prospective purchasers, it often delivers
results very quickly.
As part of the Bayleys Reach programme, we will profile your
property on three key property websites:
• bayleys.co.nz
• nzfarms.co.nz
20,000 printed copies of Bayleys premier country property
magazine are distributed nationally and internationally via
multiple marketing channels including Bayleys buyer
databases, farmers, agribusiness owners, contractors and
lifestyle block owners, and active buyers who are looking at
quality Bayleys properties.
Bayleys Communications team has the highest rate of cut
through for editorial and media opportunities. Exposure
through PR has been found to increase sales value as
much as 20%. The average PR campaign generates
approximately $4,500 - $5,000 worth of measurable news
coverage.
180,000
20,000
99%
unique visitors per month
on Bayleys.co.nz
Media
printed copies of Country
Magazine
Local Presence
Team
Despite the trend towards online advertising print media is still
an integral part of a multi-channel marketing campaign,
especially for passive audiences who may not be specifically
looking for property but scan print media for opportunities.
Bayleys sells the sort of properties people like looking at – our
brand can help your property attract more eyeballs.
Clear and concise communication in the local area allows
for local community and passers-by to know the property
is for sale through:
• Signage
• RD maildrops
The Bayleys network is a key way to ensure that your
property is presented to all salespeople in the local and
national networks. Our Country team sells more farms
nationally than any other brand.
Bayleys National Office Network:
• 75 offices nationwide
• 800 salespeople
2,000,000
11
100+
property purchasers
use press
Country specialists in the North
Country salespeople in
New Zealand
We’re not just passionate about real estate
Charity may begin at home but it’s not where it ends. It’s
part and parcel of Bayleys business philosophy that we
give back to the community.
We are involved in a lot of community initiatives and
causes throughout New Zealand, and particularly in the
North. We are passionate about where we live and about
our communities.
When you choose Bayleys you can be confident you are
choosing a partner who are doing their bit for our
community.
Elite sponsor
Bayleys in the North, proud supporters of:
Dargaville Rugby
Mahurangi College First XV
Mahurangi East Bowling Club
Mahurangi East Tennis Club
Mid-Western Rugby & Fishing
Northland Dog Trials
Principal sponsor
13
14
Earn Airpoints Dollars™
when you sell your property
with Bayleys
We’ve teamed up with Airpoints™ so now you can earn 1
Airpoints Dollar™
for every $2,000 of the sale price (capped at 500 Airpoints Dollars).
1
2
3
List
Ask for a no obligation free appraisal of your property.
Sell
Sell your property with your selected Bayleys agent.
Fly
Earn up to 500 Airpoints Dollars to put towards your
next flight or reward.
For frequently asked questions please visit www.bayleys.co.nz/airpoints
So, why Bayleys?
15
For many of our clients, taking the decision to sell the family farm is a big
one. Quite often it is the largest asset they will ever sell.
If you’re thinking of selling, it’s critical that you get your strategy
right, you choose the right team and you promote your property
to the right buyers. It can make a big difference to the final price
that you get.
Mark Macky
Director - Bayleys in the North
B 09 425 7640
M 021 772 711
[email protected]
At Bayleys we’re proud to be vendors’ agents and are focussed
on getting our vendors the best price that we can.
Our business depends on it. We are determined to do this for
you.
Tony Grindle
Director - Whangarei, Bream Bay,
Dargaville
B 09 470 0960
M 021 432 308
[email protected]
Catherine Stewart
Country Sales
B 0273 565031
M 0800 422959
[email protected]
Bayleys Reach
Finds buyers others cant
16
Hilltop Road, Hakaru
$2,150,000
80 hectares
The Active Market
o
o
o
o
o
currently looking to purchase
watching the papers
in contact with real estate agents
searching the web
relatively easy to contact
The Passive Market
o
o
o
o
o
259 Parahi Outlet Road, Ruawai
$1,295,000
120.24 hectares
not actively looking to purchase
may be interested in the right property
reached through databases and Bayleys’ publications
often prepared to pay a ‘premium’ for a particular property
their price reference often from outside the local market
52 Gillon Road, Whangarei
$2,600,000
242 hectares
129 Durham Road, Waipu
$2,900,000
197 hectares
17
www.bayleys.co.nz