The Higher Canadian Institute for Modern Mass
Communication Technology
Quality Assurance Unit
Course Specification
Course Name: organizational Communication
Course Code: PRAD 334
I. Basic Course Information
Program(s) on which the course is given, Public Relation and Advertising
Mandatory or optional element of program: Optional
Department offering the course: Public Relation and Advertising
Academic level:300
Semester in which course is offered: Spring semester
Course pre-requisite(s):Mandatory
Credit Hours:3
Contact Hours Through:
Lecture
2.0
Tutorial*
.0
Practical*
2.0
Total
4.0
Approval date of course specification: 24/9/2014
II. Overall Aims of Course
Theories of management that establish the context for organizational communication,
ranging from classical to cultural theories. Symbolic interaction in organizations.
Influence of new technologies on organizational communication.
III. Program ILOs covered by course
Program Intended Learning Outcomes (By Code)
Intellectual
Knowledge & Understanding
Professional Skills
Skills
K2,K3,,K4,K11,K12,K13,K14
I4,I6,I7
P11,P8
General
Skills
G5G3
1
The Higher Canadian Institute for Modern Mass
Communication Technology
Quality Assurance Unit
Course Specification
Intended Learning Outcomes of Course (ILOs)
a. Knowledge and Understanding
On completing the course, students should be able to:
K.1Record the course and assist the student to understand the components, structure,
systems and approaches within the organizational process
K.2 Define the skills to apply concepts, form conclusions and effectively
communicate within a professional organization and its environment.
K3 define the development of analytical abilities and critical thinking skills
K4 .list Programs for employees to understand the work
K5 Record the departments in the company
K6 define how to organize the work and what are the main titles in the company
K7 Recognize the Programs to create the good environment inside the company
K8 Arrange with the conflict inside the company with the Problems and trying to solve
the Problem
b. Intellectual/Cognitive Skills
On completing the course, students should be able to:
I.1 Planning Communication Programs inside the company
I.2 Planning and choosing the best techniques and strategies for dealing with the
employees
I.3 Operate a good program for dealing with crisis and Problems inside the
company
I.4 Analyze the Employees and their needs
I.5 Prepare the work between the employees
I.6 Plan trainings to the employees to know how to deal with the Public
1.7 Support the facilities to make the work easier to the employees.
c. Practical/Professional Skills
On completing the course, students should be able to:.
P.1 Prepare by the end of the term a Proposal for a workable crisis management Programs
P.2 Operate a whole Programs to satisfy the needs and wants of the employees
P.3 demonstrate sessions for the employees to know more about the company
P.4 Prepare trainings for the employees
P.5 Use a research about the Employees and the company to let everyone know how the work
is going
d. General and Transferable Skills
On completing the course, students should be able to:.
G1. Using the computer and the internet.
G2. Dealing with statistics and numbers.
G3. Working in a team.
IV Course Matrix Contents
2
The Higher Canadian Institute for Modern Mass
Communication Technology
Quality Assurance Unit
Course Specification
Main Topics / Chapters
Duration
(Weeks)
Course ILOs Covered by Topic
(By ILO Code)
K&U
I.S.
P.S.
G.S.

1-
234-
56-
Definition of
organizational
communication,
designing organizational
structure
 Purposes of organizing
 Departmentalization by
Type
 Communication
Approaches in an
Organization
 Benefits of
Organizational
Communication
 Revison
Net Teaching Weeks
k1,k2,k3
i1,i2,i3
k6
I5
p1
g1
k6,k7,k8,k4
i1,i6,i7
p2,p3,p4
g2,
g3
k6,k7,k8
i2,i4,i3
p5
g1
all
all
all
k5
14
IV. Course Weekly Detailed Topics / hours / ILOs
Week
No.
1
2
3
Sub-Topics




4
5
6
7
8
9
10
11
12
13
Course Introduction
Challenge of Communication
Governmental Organizational.
Classical Approach
Human Relations/Resources
3
Approach


Quiz/Speaking Assignment
System Approach






Mid Term Review
Mid Term Exam.
Cultural Approach
Critical Approach
Assimilation Processes.
Decision Making Processes.


Conflict Management Processes.
Organizational
Change/Leadership Processes.
Process of Emotion in the

Total
Hours
Contact Hours
Theoretical
Practical
Hours
Hours*
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
The Higher Canadian Institute for Modern Mass
Communication Technology
Quality Assurance Unit
Course Specification
Workplace
14

Organizational Diversity
Processes.
Final Exam
48
Total Teaching Hours
V Teaching and Learning Methods
Program Intended Learning Outcomes (By Code)
Intellectual Skills
Professional Skills
General
Skills
K2: k1
K3: k1
K6: k2,k5
K11: k3
K12: k6
K13: k7,k8
K14: k4,k8
14: i1,i3,i6
I6: i2, i3
I7: i4,i5,i7
P8: p3
P11: p1,p2,p4,p5
G1: g1
G2: g2
G3: g3
Teaching/Learning
Method
Lectures &
Seminars
Tutorials
Computer lab
Sessions
Practical lab Work
Reading Materials
Web-site Searches
Research &
Reporting
Problem Solving /
Problem-based
Learning
Projects
Independent Work
Group Work
Case Studies
Presentations
Simulation
Analysis
Selected
Method
Knowledge & Understanding
√
√
Course ILOs Covered by Method (By ILO Code)
K&U
Intellectual
Skills
K1k2k3k4k5k6k7k8 I1i2i3i4i5i6i7
I3,I7,I6
Professional
Skills
General
Skills
P1p2p3p4p5
G1g2g3
P1,P5,P4,P2
√
K1k2k3k4k5k6k7k8 I1i2i3i4i5i6i7
√
√
K1k2k3k4k5k6k7k8 I1i2i3i4i5i6i7
P1p2p3p4p5
K1k2k3k4k5k6k7k8
I1,I2,I6,I8
P1,P2,P3,P6,P7,P8
√
I1,I2,I3
P1p2p3p4p5
P1,P2,P5
G1g2g3
G1g2g3
G1,G2
G1
Others (Specify):
4
The Higher Canadian Institute for Modern Mass
Communication Technology
Quality Assurance Unit
Course Specification
Selected
Method
V. Assessment Methods, Schedule and Grade Distribution
Course ILOs Covered by Method
(By ILO Code)
Assessment
Method
K&U
I.S.
P.S.
Midterm
Exam
Final Exam
Quizzes
Course
Work
Report
Writing
Case Study
Analysis
Oral
Presentations
√
K1,K2,K3,K4
I1,I2,I3
√
√
K6,K7,K8
K3,k4,k5
I6,I7,I6
I3
√
All
All
Practical
√
Group
Project
Individual
Project
Others
(Specify):
√
K1k2k3k4
k5k6k7k8
K1k2k3k4
k5k6k7k8
All
G.S.
Assessment
Week
Weight /
No.
Percentage
g1,g2
I1i2i3i4i5i6i7 P1p2p3p4p5
G1g2g3
I1i2i3i4i5i6i7 P1p2p3p4p5
G1g2g3
VI. List of References
Essential Text Books
Course notes
Katherine Miller. -5th ed. (2009)
Organizational Communications (Approaches and Processes).
Wadsworth.
ISBN- 13: 978-0-495-56551-2

All students are responsible to:
1. Arrive on time, fully prepared to each lecture and tutorial
with textbooks, notebooks, pens, paper, etc.
2. See the professor during his or her office hours or by
appointment only.
3. Submit all assignments on time; late assignments will lose
10% per day.
4. Be aware of important dates: deadline to withdraw, major
tests, due dates, etc.
5. Visit the mentor directly for all major problems or issues.
6. Close mobile telephones before coming to class.
5
The Higher Canadian Institute for Modern Mass
Communication Technology
Quality Assurance Unit
Course Specification
7. Submit all assignments typed and in duplicate (submit one
copy and keep a signed copy).
8. Be aware that there will be no makeup for quizzes, tests, or
exams given.
9. Give proper academic credit using MLA style (see
http://apastyle.apa.org/).

Recommended books 
Periodicals, Web sites, 
etc …
VII. Facilities required for teaching and learning
List the facilities required
Course coordinator:
Head of Department:
Date:
6