The Future of Financial Literacy:
Ways to Engage & Educate Your
Target Audiences on Social Channels
TRENDS
Social media usage continues to increase
Most popular social channels used this
year: Facebook, Snapchat, Instagram
Algorithm Updates: Average page on
Facebook reaches about 6% of fans
Emerging Channel:
There are +10M Periscope accounts and
over 2M active users.
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Periscope users watch the equivalent
of 110 years’ worth of video every day.
TechCrunch
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Most Periscope users are ages 25 to 34.
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#CREDITCHAT
#CreditChat started as a weekly Twitter
conversation about credit 3 years ago.
The #CreditChat community became a
powerful vehicle for credit education.
The #CreditChat community also
became a crowdsourcing platform.
The #CreditChat conversation moved
to live-streaming over 2 years ago.
BLAB
PERISCOPE
The #CreditChat community engages across
media channels. Not tied to one platform.
BLOGGING
YOUTUBE
ANCHOR
PODCASTING
#CREDITSCOPE
#CreditScope is a daily live streaming event
at 2:30 pm ET to answer credit questions.
#CreditScope averages 300 questions
and comments from viewers.
Tracking notes in shared Google Doc
Responding in comments
#CreditScope is also a time to play fun
credit education games with viewers.
#CreditScope content is transcribed and
created into a blog post (with video)
Experian earns +35k hearts per month
on Periscope.
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Experian earns +4k comments per
month on Periscope.
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Experian follower count exploded to
nearly 20k fans on Periscope.
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WHAT’S AHEAD
(We Never Get Comfortable)
Facebook Live
Streaming
Live streaming will help you talk with
your target audience on Facebook.
Live streaming videos are recorded. You
can embed and share out after event.
Ways to use Facebook live streaming
for financial literacy efforts:
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Q&A
Financial counseling
Events & conferences
Real-time engagement
Tutorials
Product launches
Thought leadership
Behind the scenes
SNAPCHAT
Snapchat is one of the fastest growing social
channels with more than 100 million daily
users.
Snapchat is THE social platform to think
outside of the box and express your creativity.
Ways to incorporate Snapchat into your
Financial Literacy Social Strategy
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Financial tips of the day
Financial quizzes
Financial Q&As
Interviews with experts
Financial Ed videos
Snap from major events
Product launches
Behind the scenes
INSTAGRAM
Instagram is a photo and video platform
with 400 million active monthly users.
Use Instagram to share polished and attractive
images, infographics and videos.
Ways to include Instagram in your
financial literacy efforts:
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Share visually appealing tips
Create educational videos
Create calls to action
Tease out an upcoming video
Promote upcoming campaigns
Use hashtags to reach new
audiences
● Share success stories
● Introduce team members and
experts
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