New Media in Tourism
Communication
The Web Communication Model
Presented by:
Capellari Stefania
Condorelli Barbara
Santambrogio Laura
The Web and Hotel Booking
Hotel booking in
the U.S.A.
1/3 is made on-line
1/3 is influenced by
the Internet
More than 50% is
affected by the web
By the end of 2010 45% of hotel booking will be made on-line.
RELEVANT
INFO- MARKET
EXTERNAL WORLD
CLIENTS
PUBLISHERS
ACCESSIBILITY
TOOLS
CONTENTS
&
SERVICES
WCM
Website Communication Model
It is constitued by four pillars + a 5th element
Contents & Services
Contents
•
•
•
•
•
•
Location
Opening hours
Prices/Special offers/Packages
Room description
Contacts
Kind of services offered
Services
•
•
•
•
•
•
•
•
•
•
Check availability of rooms
Booking
Paying
Transportation services/Transfer
Possibility to change language on the website
Interaction opportunities
Weather
Maps
Web cam/Virtual tour
Wedding planning
Accessibility Tools
Hardware
Software
HCI
• Personal computer
• Printer
• Scanner
• HTML
• CSS
• Databases
• Human-computer interface
Publishers & Clients
• People who invent
design, implement, run,
Publishers
evaluate, promote and
interact with clients
Clients
• Users
Notwithstanding managers focus on the first two pillars, these last two ones
are the most relevant to the success of the website.
The more investments are made on publishers’ work the more there is the
possibility of having satisfied users and so…PROFITS.
Relevant info-market
It includes
• External world
• Market
• Info-competitors
Characteristics
• It influences all the other pillars, in particular the last two
ones
• It can’t be always controlled
How to emerge
in the web
• Be aware of the market
• Be easely found by the search engines
• Investments to maintain the website on a high and
competitive level
• Care about info-competitors
In reference to
the other pillars
•
•
•
•
Quality criteria  contents and services
Technologies  accessibility tools
Access analysis  publishers
On-line promotion  clients