First Video Game Technology ETF Launches Today

First Video Game Technology ETF Launches Today
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PureFunds® Video Game Tech (ticker: GAMR) launches today on NYSE Arca
- ISE ETF Ventures and EE Fund Management are fund partners
Summit, N.J., March 09, 2016 – Factor Advisors, a subsidiary of ETF Managers Group, in partnership
with PureFunds®, ISE ETF Ventures, and EE Fund Management, today launches the PureFunds Video
Game Tech ETF (ticker: GAMR). GAMR, the first exchange-traded fund dedicated to video game
technology, begins trading today on NYSE Arca and has an expense ratio of 0.75 percent.
“We welcome GAMR to the growing family of PureFunds SelecTech ETFs,” said Andrew Chanin, CEO of
PureFunds. “Investing in technology has developed as a sector where its different segments redefine
existing industries or introduce new economies altogether, and it’s become increasingly important for
investors to consider thematic, targeted exposure to reflect these changes.”
GAMR will seek to correspond generally to the price and yield performance of the EE Fund Video Game
Tech™ Index (index ticker: GMB), which tracks thirty-eight exchange-listed companies across the globe
actively engaged in supporting or utilizing the video gaming industry under the following qualifications:
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Companies that are software developers/publishers/distributors or platform providers for the video
game, interactive training, or simulation segments.
Companies that produce accessories and peripherals in support of the video game, interactive
training or simulation segments.
Large conglomerates whose business models actively support the video game, interactive
training, or simulation segments.
A sampling of holdings include Activision Blizzard, Inc. (ticker: ATVI), Logitech International SA. (ticker:
LOGI), Nintendo Inc. (ticker: NTDOY), and Nvidia (ticker: NVDA).*
“Video games provide consumers with compelling cost-per-hour entertainment value, and attractive
margin opportunities for software developers.” said Ted Pollak, President of EE Fund Management. “The
demands for processing and graphics capability motivate semiconductor companies to produce faster
and more efficient chips. Platform makers continually improve their systems. Peripheral and component
makers enjoy repeat sales of input devices, accessories, and computer parts. New paradigms like virtual
reality, free-to play, and game streaming expand opportunities and keep innovation fresh. All this adds up
to a dynamic and evolving industry landscape with multiple paths for potential future growth.”
“As a supporter of PureFunds SelecTech ETFs and first-to-market ETFs in other diverse industries, ISE
ETF Ventures continues to open up emerging technologies and markets that were previously unavailable
to investors of all types and sizes,” said Kris Monaco, Head of ISE ETF Ventures. “We are pleased to
work with Factor Advisors, PureFunds, and EE Fund Management for the PureFunds Video Game Tech
ETF.”
Sam Masucci, founder and CEO of ETF Managers Group said, “We are excited to be working with our
partners at PureFunds and ISE ETF Ventures on the launch of another innovative first to market ETF.
Video game technology has evolved into an important and growing sector within the broader technology
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industry. This fund marks the 15 ETF in our growing family of client funds.”
Visit www.purefunds.com to learn more about GAMR.
About ETF Managers Group LLC
Factor Advisors LLC is a wholly owned subsidiary of Exchange Traded Managers Group LLC (ETF
Managers Group), a leading Exchange Traded Funds (ETF) private label services company. ETF
Managers Group offers a full range of ETF product services to the asset management community
including commodity pool ETPs as well as both active and passive ETF funds. The services provided
include product operations, regulatory, financial and compliance management. ETF Managers Group
offers active marketing and dedicated wholesale services for all ETF product types.
About PureFunds
As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to indemand niche sectors through Pure-Play ETFs. We are a New York City based research and business
management firm, serving as the Manager and/or Sponsor to the suite of PureFunds ETFs. We aim to
provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that
traditionally have been difficult to invest in.
Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were
many ETF issuers and products in the marketplace, specific thematic investments that the market desired
were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to
develop these concepts into tradable products.
With vast experience in global equity investing and ETF trading, we have a refreshing and alternative
insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to
meet the needs of investors and traders alike.
About EE Fund Management
EE Fund Management LLC was founded in 2004 to create investment funds and analysis products
focused on the global video game sector value chains. EE Fund Management is a Registered Investment
Advisor and launched the world’s first video game industry equity index in 2007. EE Fund Management
participates in market analytics and management consulting focused on video game technology, trends,
and associated uses such as simulation/ training.
About ISE ETF Ventures
The ISE ETF Ventures team is dedicated to creating and supporting innovative indexes that track growing
industries, emerging technologies and markets, and packaged trading strategies. Their index design
expertise includes a diverse range of asset classes and instrument types including global equities, fixed
income, currencies, futures and options. ISE ETF Ventures partners with issuers to launch unique
exchange traded products (ETPs) such as exchange traded funds (ETFs), exchange traded notes (ETNs)
and other similar product types. They also provide capital for the start-up and ongoing backstopping of
new ETPs. Partners are able to leverage ISE ETF Ventures’ global experience and broad network of
industry participants in order to grow their ETP presence as well as reduce risk and increase product
issuance. Total assets under management (AUM) for ETPs tied to ISE ETF Ventures is approximately $3
billion.
As part of the International Securities Exchange Holdings, Inc. (ISE Holdings), operator of three U.S.
options exchanges, ISE ETF Ventures’ indexing experts are nimble, flexible, and entrepreneurial with a
track record of creating distinctive, out-of-the-box ideas. ISE ETF Ventures currently has a portfolio of
over 30 proprietary and partner indexes, and supports over 15 ETPs and other investment products.
ISE ETF Ventures is operated by ISE Holdings, which is a member of Eurex Group, and together they
operate one of the largest transatlantic derivatives marketplaces. Eurex Group is owned by Deutsche
Börse AG (Xetra: DB1).
For the latest information and updates, connect with ISE ETF Ventures on Twitter (@ISEexchange) and
LinkedIn (www.LinkedIn.com/company/ise), or visit www.ise.com/etfventures.
Media Contact:
Leah Katsanis, Gregory FCA
[email protected]
Carefully consider the Fund’s investment objectives, risk factors, charges and expenses
before investing. This and additional information can be found in the Funds’ statutory
and summary prospectus, which may be obtained by calling 1-877-756-PURE
(1.877.756.7873), or by visiting www.PureFunds.com. Read the prospectus carefully
before investing.
Investing involves risk, including the possible loss of principal. The fund is new
with limited operating history. Shares of any ETF are bought and sold at market
price (not NAV), may trade at a discount or premium to NAV and are not
individually redeemed from the Fund. Brokerage commissions will reduce
returns. Narrowly focused investments typically exhibit higher volatility. Video
Gaming Companies face intense competition, both domestically and
internationally, may have limited product lines, markets, financial resources, or
personnel, may have products that face rapid obsolescence, and are heavily
dependent on the protection of patent and intellectual property rights. Such
factors may adversely affect the profitability and value of Video Gaming
Companies. Narrowly focused investments typically exhibit higher volatility.
*Holdings subject to change. As of 3/7/2016, the Fund held Activision Blizzard,
Inc. (9.10% weight), Logitech International SA (1.61% weight), Nintendo Inc.
(4.54% weight) and Nvidia (1.47% weight).
It is not possible to directly invest in an index.
Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management, LLC serves
as sub advisor to the fund. ETF Manager’s Group is the parent company of Factor Advisors, LLC.
PureFunds are distributed by ALPS Distributors, Inc. which is not affiliated with Factor Advisors, LLC, or
any of its affiliates, or the sub advisor. Sam Masucci and Andrew Chanin are registered reps of ALPS
Distributors, Inc.
SDJ000188 Expires 6/30/16